Senior Brand Marketing Manager, Daily Harvest
$120-150k
+ Equity
Plant based food, delivered
Open for applications
Plant based food, delivered
101-200 employees
Open for applications
$120-150k
+ Equity
101-200 employees
Company mission
Daily Harvest's mission is to make nourishing, plant-based foods more attainable by eliminating barriers to access, cost, and time.
Role
Who you are
- 6-10 years of experience in brand marketing for a consumer products company
- 2+ years of people management experience, overseeing a team of at least two direct reports
- Past ownership of brand marketing campaign development, social media, comms and PR, with proven results
- Experience leading go-to-market processes, with exceptional ability to implement cross-functionally
- Ability to lead the development and execution of integrated marketing campaigns across various channels
- Experience establishing and managing strategic brand partnerships
- Hands-on experience planning and overseeing brand events and experiential marketing initiatives,
- Experience developing and implementing organic content strategies
- High agency leader who takes initiative and gets things done
- Comfort with change, fast-paced environment and some level of ambiguity
- Lover of culture and trends, ear to the ground on what’s new, trendy and next. Love for the zeitgeist
What the job involves
- The Brand Marketing Manager lives and breathes our brand and our consumer
- They drive how the Daily Harvest brand shows up in culture and communities for this consumer in the most relevant, breakthrough, creative and equity-building ways
- They oversee how our product and brand story come to life, building strategies threading across organic, owned and paid marketing channels, and developing meaningful brand programs that drive awareness, relevance, consideration, and ultimately, profitable sales
- This position will have a small team of direct reports and will closely partner cross-functionally with Growth, Creative, Strategy & Insights and Culinary
- This role reports to the CMO
- Keep pulse on the market, including macro trends, competitors and brands that are breaking through across categories that are relevant for our consumer - to inform actionable DH strategies
- Lead product storytelling and go-to-market planning for new product and channel launches
- Consumer insights: Listen deeply to our consumer needs to identify occasions, messages and products that DH can deliver on
- Oversee organic social media strategy across channels, managing a social media manager. Develop frameworks for content pillars, measurement, and moderation
- Oversee Influencer strategy, inclusive of content partners and brand affiliates
- Lead events & experiential, including identifying key events to take part in or building from the ground up, ranging from marquee moments to product seeding
- Content: Partner with Creative Director and Marketing team to develop content marketing and storytelling
- Niche audience development: Identify and launch bespoke comms and programming to strategic audiences focused on distinct areas of wellness
- Own and execute the integrated marketing calendar, determining key moments and messaging priorities throughout the year, driving alignment across all paid and organic touchpoints
- Campaign development: Partner with the team on campaign briefing and creative development for new products, seasons, and brand moments
- Partner with the PR team on external communications, telling the DH story in meaningful ways that drive awareness and relevance
- Manage a senior social media manager/content creator, associate marketing manager and relevant agencies & partners
- Develop and lead performance measurement and reporting for areas you oversee
- Build and manage budgets
- Collaborate closely with Growth Marketing to synchronize brand efforts with performance marketing efforts
Our take
Daily Harvest has been offering customers home-delivery of frozen meals and products since its founding back in 2015. It is, however, an interesting and health-conscious re-imagining of the frozen meal concept, one which leans heavily on the ability to provide organic fruit and vegetables largely sourced in the US.
In this sense, the company sits neatly at the intersection of a growing focus on health consciousness, and increased consumer demand for personalized, home-delivery grocery services. Whilst there are plenty of frozen meal delivery services operating across the US - Mosaic Foods, Splendid Spoon, The Good Kitchen, to name a few - Daily Harvest has carved out a distinctive niche through its focus on clean, nutritious ingredients sourced directly from farms.
In addition to backing up their promises of clean produce, this relatively local sourcing allows Daily Harvest to offer a more agile response to customer feedback. It has helped them gain a competitive edge as they have dodged many of the supply chain issues in recent years that are hampering international freighting. Having opened their first brick-and-mortar store in 2022, along with expanding their regenerative agriculture projects, this newly-minted Unicorn company is being rewarded for its distinctive and laudable operations in a highly competitive field.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-28% employee growth in 12 months
Company
Funding (2 rounds)
Nov 2021
$77m
SERIES D
Dec 2017
$43m
SERIES B
Total funding: $120m
Company benefits
- Unlimited Daily Harvest in the office to keep you hustling, not hangry + cold brew (...always stocked)
- Flexible time-off policy + flexible working hours (Unlimited PTO Plan)
- Competitive medical, dental, and vision benefits, 401K + equity participation
- Ancillary benefits: Commuter, Gym membership + Citi Bike discounts
- Access to everything we make (including recipes in development)
- Annual company retreat
- Quarterly team outings, weekly onsite happy hours, + regular DH team gatherings to celebrate our co-workers
- Book club + running club
- Showers for post-morning or mid-workday workouts
- A dynamic, ambitious, and fun work environment + dog friendly!!
Company HQ
Manhattan, New York, NY
Leadership
Rachel Drori
(Executive Chair & Founder)Also co-founded The Sunday Fare, a company which delivered fast fashion for the home. Previously been Global Marketing and Strategy Manager at American Express, and Senior Member Marketing Manager at Jetsetter.
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