Content Marketing Manager, Kit (Formerly ConvertKit)
Social Media, B2B SaaS and Lead Gen
$125k
+ $50k Equity and Profit sharing
Mid and Senior level
Remote from Canada, Europe, UK, US
More information about location
Email-first operating system for creators
Be an early applicant
Email-first operating system for creators
21-100 employees
B2BMarketingContentCommunicationDigital MediaSaaSeCommerce
Be an early applicant
$125k
+ $50k Equity and Profit sharing
Mid and Senior level
Remote from Canada, Europe, UK, US
More information about location
21-100 employees
B2BMarketingContentCommunicationDigital MediaSaaSeCommerce
Company mission
To help creators grow and earn a living.
Role
Who you are
- Platform-native content creation across LinkedIn, Instagram, TikTok, and Twitter/X with proven engagement and conversion results
- Social media lead generation - converting social engagement into qualified prospects and pipeline
- Visual content creation (graphics, short-form video) that drives action, not just views
- Social media analytics and performance optimization with focus on business impact metrics
- Community building and audience engagement strategies that nurture prospects through the funnel
- Project management and content planning with ability to execute consistent, high-quality content at scale
- 4+ years social media marketing with proven growth results and business impact
- B2B SaaS social media experience with understanding of longer sales cycles and lead nurturing
- Experience with both organic and paid social strategies that drive qualified leads, not just awareness
- Proven track record of scaling social accounts with clear before/after metrics and attribution to business outcomes
- Natural storyteller who can make complex topics accessible while driving action
- Data-driven creator with strong instincts for what content will perform and convert
- Comfortable being Kit's social voice - willing to be visible and authentic as our brand representative
- Self-motivated executor with strong project management skills and bias toward action
- Growth mindset with willingness to experiment, iterate quickly, and optimize based on performance data
- Deeply engaged with creator community - you live and breathe creator economy trends and conversations
What the job involves
- We're looking for a Content Marketing Manager with a focus on Social Media to build an authentic relationship with creators, create engaging and innovative content, and drives both brand affinity and qualified lead generation
- We expect this role to be 60% execution, 30% strategy, 10% internal collaboration
- This role is perfect for an established creator who has built their own business through social media and understands the unique challenges and opportunities that creators face
- You'll own Kit's social media strategy and execution while bringing authentic creator perspective to drive measurable business results
- This role is perfect for a seasoned content marketing professional who thrives at the intersection of creativity and data and gets energized by executing social content
- You will report to the Head of Marketing is led by the Head of Marketing, Christina Lhi
- You will be part of an 8-person team made-up of Sr Affiliate Marketing Manager, Sr Creator Educator, Sr Lifecycle Marketing Manager, 2 Lead Product Marketing Managers, Lead Demand Gen Marketing Manager, and Creator Educator
- You'll have direct access to Kit's creator community and customer success stories to fuel authentic social content that showcases real creator wins
- First Week: Dive into Kit's current social presence across all platforms and conduct a competitive analysis of creator economy brands. Attend Get-To-Know-You (GTKY) meetings with Marketing, Product, and Creator Success teams. Get access to social media management tools, design assets, and our brand guidelines
- First Month: Complete a comprehensive social media audit and develop platform-specific content strategies. Shadow customer interviews to understand creator pain points and language. Present your 90-day social content calendar with clear growth and lead generation KPIs to the marketing team
- First Six Months: Establish Kit as a trusted voice in the creator economy through consistent, valuable social content. Achieve measurable growth in followers and engagement across primary platforms. Implement social lead generation strategies that contribute to qualified pipeline. Launch at least one viral-worthy campaign that significantly expands our reach
- First Year: You'll be instrumental in making Kit the go-to social media presence creators turn to for marketing education and inspiration. Your social strategy will directly support our revenue goals by generating qualified leads and building brand authority that shortens our sales cycle with creator prospects
Application process
- We usually receive a large number of applications, and our goal is to follow up with you within two weeks
- You’ll hear from us either way
- A phone screen with our recruiter
- Hiring manager screen
- Work sample
- A technical interview
Our take
Kit, formerly ConvertiKit was founded in 2013 to help online creators and bloggers make money through email marketing. The company has amassed more than 550,000 creators that reach 590+ million fans.
Following a boost to email marketing engagement rates, Kit’s strong existing network put it in a good position to take advantage of it. Add to that the increasing shift towards eCommerce, and the company’s offering is increasingly looking like a smart solution for content creators looking to monetize.
Kit’s acquisition of musician marketing platform FanBridge sees the platform scooping up musicians looking to explore alternative revenue streams online following the pandemic throttling of tours and live gigs. With plans to add Spotify and BandsInTown integrations, as well as ‘tip jars’, this is an interesting direction to see the email marketing company expand into.
Freddie
Company Specialist at Welcome to the Jungle
Insights
19% employee growth in 12 months
Company
Company benefits
- Vacation time: 4 weeks of paid vacation plus 10 paid holidays a year
- Health: Excellent health, vision, and dental benefits. 2 weeks of paid sick leave per year, including mental health days
- Profit sharing bonus: We celebrate our hard work and success with twice yearly profit sharing distributions
- Parental leave: 12 weeks paid leave for all caregivers, plus flexible scheduling in your child's first year
- Supportive leave: We're here to support you when life takes a turn. You'll have up to 6 weeks (each) of paid bereavement leave, medical leave and natural disaster leave
- 401K: 401k match of up to 5% of your salary to help you save for the future
- Vacation bonus: We'll help pay for your trip with a $1,000 yearly "paid paid vacation" bonus
- Learning budget: Use your annual Learning & Development budget to buy books and courses to keep your skills sharp
- Yearly conference: We'll pay for your registration and travel expenses to the conference of your choice each year
- Team retreats: The team gathers twice a year in-person for fantastic team retreats where we strategize, connect and bond
- Equipment: $4,000 equipment allowance upon joining the team and then $3,000 every two years after that 🇺🇸
Company values
- Teach everything you know – We teach everything we know for the benefit of creators and the broader tech industry. We encourage our community to do the same
- Create every day – Our best days are the ones when we create. Every person on the team is a creator and can roll up their sleeves to help build a better product and company. We believe consistent progress every day leads to incredible results
- Work in public – We share everything from our soaring successes to our epic failures because it helps us learn together. Besides, if we aren’t willing to sign our names to our work and put it into the world, we’ll never truly reach our potential
- Default to generosity – We make an impact by generously serving others. We’re a team of people who care deeply about one another, the creator community, and the wider world around us
- Creator success is our success – Every project we choose, every feature we build, every story we tell — they should all tie back to helping creators succeed. When creators grow their audiences, earn a living, and support their families, we all win
- Do it with excellence – When we choose to do something, we set the bar high. We iterate our way to excellence. When we can’t, we say no. When we say yes, we go all in to reach our potential. We have fun while doing the best work of our lives
Company HQ
Downtown, Boise, ID
Leadership
Nathan Barry
(Founder & CEO)Studied Marketing and Graphic Design at Boise State University and worked as a freelance software designer. Worked as Senior UX Designer at Unity Media Group. Also founded iOS and web applications design company Legend.
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