Senior Product Marketing Manager, Iru

• Previous experience with cloud-based security-related products
• An understanding of EDR and the cybersecurity market
• Highly detail-oriented and organized with the ability to excel in a team-oriented, collaborative, and fast-paced environment
• Bachelor's degree with a focus on business, marketing, and technical disciplines, MBA a plus
• Strong business acumen, as well as strong analytical and strategic thinking abilities to draw conclusions based on data
• Detail and results-oriented; skilled at both planning and hands-on execution
• Excellent written communication and copywriting skills
• Excellent project management skills as it relates to product marketing
• Excellent ability to understand and translate complex technical products into layman’s language
• Demonstrated ability to create product-led programs that support lead-generation efforts, and sales education

Desirable

• L. As an individual contributor, the Sr. Product Marketing Manager will report to the Vice President of Product Marketing and will be responsible for program management of go-to-market initiatives for Kandji’s new Endpoint Detection & Response (EDR) product line
• As an individual contributor, the Sr. Product Marketing Manager will report to the Vice President of Product Marketing and will be responsible for program management of go-to-market initiatives for Kandji’s new Endpoint Detection & Response (EDR) product line
• This individual will help drive the creation, definition, execution, and delivery of product releases and campaigns to market
• This role is highly visible and cross-functional, requiring frequent interactions with Kandji executive management, product management, sales leadership, and other staff members
• This individual will be required to manage timely deliverables with strong communication and cross-functional partnering skills
• Occasional travel to support sales & marketing events will be required
• Define, plan, and program manage the go-to-market process for Kandji’s EDR product
• Create go-to-market strategy and marketing plans to help the company meet revenue goals
• Develop product-level positioning and marketing messaging for our EDR offering
• Create market requirement documents (MRD) as necessary
• Help drive promotion and campaign awareness, acquisition, adoption, and advocacy
• Contribute content to marketing assets such as datasheets, feature briefs, whitepapers, competitive briefs, user guides, web tutorials, and other collateral and content
• Support PR, AR, and Demand Generation activities including webinars, trade shows, direct marketing, collateral, and customer case studies
• Work with Revenue Operations to analyze data on competitors, deals, and customer calls
• Conduct ongoing buyer and customer research to build persona profiles
• Be a pivotal contributor to large-scale strategic initiatives