Offline Media Manager, CookUnity
$145-155k
Offers stock options and bi-annual performance bonus
Ready-meal delivery marketplace
Open for applications
Ready-meal delivery marketplace
501-1000 employees
Open for applications
$145-155k
Offers stock options and bi-annual performance bonus
501-1000 employees
Company mission
To empower chefs everywhere to nourish the world through our shared love of great food.
Role
Who you are
- 5+ years of experience in offline and digital media for direct-to-consumer or ecommerce brands, with demonstrated success driving both awareness and acquisition at scale
- Deep expertise in offline channels (Linear TV, CTV, Audio) with at least 3+ years of hands-on experience negotiating, executing, and optimizing broadcast campaigns
- Proven track record managing significant media budgets (ideally $10MM+/year) with strong command of efficiency metrics (CPM, CPV, brand lift, LTV:CAC)
- Advanced understanding of media measurement including MMM (Media Mix Modeling), brand lift studies, incrementality testing, and attribution frameworks
- Experience leading agency partnerships owning strategy development, performance accountability, and contract/scope management with external media partners
- Highly analytical thinker with advanced Excel skills you're comfortable working with large, messy data sets and distilling complex inputs into clear, actionable insights
- Strong creative judgment and brand sensibility you understand what makes compelling brand creative and can evaluate effectiveness across formats and channels
- Operate with a high degree of autonomy and accountability you proactively flag risks, identify opportunities, and push for what you believe in
- Bias toward system-building over hacks: you use frameworks to scale yourself, and leave behind infrastructure that outlasts individual wins
- Detail-oriented with exceptional project management skills you juggle multiple campaigns, vendors, and stakeholders without dropping threads
- Intellectually curious and commercially sharp you think like a growth leader, not just a channel operator
- Deep interest in media industry trends, emerging channels, and measurement innovation (including AI-driven MMM and optimization tools)
- Operates like an owner; consistently proactively sees around corners
- Highly adaptable, solution-oriented, and energized by rapid growth environments
- Low-ego collaborator who elevates teams and drives alignment
What the job involves
- As our Media Manager for Offline Channels, you will take full ownership of CookUnity's brand-building and upper-funnel acquisition strategy across traditional and emerging broadcast media
- You'll drive profitable growth and brand awareness across Linear TV, CTV, Online Video, Radio, Streaming Audio, and Podcasts by blending strategic media planning with rigorous performance measurement
- This is a critical growth lever that bridges brand-building with bottom-line efficiency
- You will be expected to run a sophisticated media operation, make smart bets on emerging channels, and communicate clear performance insights at all levels of the business
- Own and scale CookUnity's offline media program across Linear TV, CTV, Online Video, Network Radio, Streaming Audio, and Podcasts, ensuring all efforts drive measurable brand lift and customer acquisition aligned with LTV:CAC targets
- Develop strategic allocation of media resources across channels based on target audience consumption habits, competitive landscape analysis, and KPIs by funnel stage
- Run end-to-end campaign execution with ruthless precision—from media planning and IO negotiation to vendor management, trafficking, measurement, and reporting
- Lead and manage media agency relationships with clarity and accountability—owning contract negotiation, scope definition, campaign development, and performance expectations
- Build and execute structured testing roadmaps across creative formats, daypart optimization, audience targeting, and channel mix to drive continuous learning
- Monitor budgets and pacing with rigor; identify performance risks early and take action without needing approval
- Deliver weekly, monthly, and annual forecasting in partnership with the Head of Growth, grounded in performance data, MMM outputs, and scenario modeling
- Drive sophisticated measurement frameworks including brand lift studies, incrementality testing, and multi-touch attribution to prove offline media's contribution to the funnel
- Stay on the frontier of offline media innovation, surfacing platform changes, new inventory opportunities (e.g., FAST channels, podcast networks), and measurement advancements to keep us ahead of the curve
- Collaborate cross-functionally with Creative, Analytics, Product Marketing, Legal, and channel teams to ensure brand consistency, accurate tracking, and integrated go-to-market execution
Our take
CookUnity is a meal subscription service which connects consumers with some of the country's best known chefs, including Esther Choi, Chris Ratel and Andy Mendez. Consumers can select from a menu of handcrafted meals that cater to a wide variety of palates and dietary preferences. Believing that healthy food fuels stronger communities, CookUnity contributes to an ongoing partnership and donation with the Food Bank For New York City.
The New York founded business hit the headlines for its upward trajectory in 2020, where it secured $15.5M in funding and saw an expected boost not just in demand, but in the supply of top culinary talent at a time when restaurants were struggling.
While there’s a wide world of meal plan delivery services, CookUnity has a jump on much of the competition as it’s the first service that connects such eminent chefs directly with the customer. This has allowed it to expand across much of the US, and it now prepares over 10M meals annually for its 50,000 subscribers.
With most of the urban US now covered by its service, CookUnity is moving into the next phase of its growth, expanding the range of sellers and food products on the platform, and has plans to offer family-sized portions, breakfast options and cooking classes using its existing physical and digital infrastructure. This will enable it to grow into an all-in-one meal subscription service over the coming years.
Freddie
Company Specialist at Welcome to the Jungle
Insights
30% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Apr 2023
$47m
LATE VC
Sep 2021
$47m
SERIES B
Total funding: $119.3m
Company benefits
- Comprehensive Health, Dental & Vision Insurance
- 401(k) Plan to invest in your future
- Paid Parental Leave
- Wellness Benefit to support your physical, mental and emotional wellbeing
- Unlimited Paid Vacation & Sick Days
- 4-Week Paid Sabbatical after 5 years with us
- Compassionate leave each time the need arises
- Remote/Hybrid/On Site Options
- Employee Stock Options Plan
- Bi-annual bonus based on performance
- Planning Sessions twice a year: New York & Buenos Aires
- Spanish/English Lessons with a private coach
- Monthly CookUnity Credits to enjoy meals crafted by our creators
- Once a month in-person gatherings to fuel connection and belonging
- Chef-Led Culinary Trips to foodie destinations (twice a year)
Company HQ
Bedford-Stuyvesant, NY
Leadership
Mateo Marietti
(Co-Founder & CEO)Born on a farm in Argentina, Mateo is on a mission to make great real food available for all and a more fair and sustainable food system. He has built 10+ food brands that delivered more than 25M meals combined in the last 13 years, including SUSHIPOP and La Causa.
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