Senior Brand Marketing Lead, Reddit
$194.6-272.4k
+Equity
Online platform for thoughts, experiences & discussions
Be an early applicant
Online platform for thoughts, experiences & discussions
1001+ employees
Be an early applicant
$194.6-272.4k
+Equity
1001+ employees
Company mission
To empower communities, and make their knowledge accessible to all.
Role
Who you are
- An ideal candidate is a well-rounded builder who is equal parts strategist and operator
- You bring structure to ambiguity, create the processes needed to move emerging ideas forward, and make thoughtful trade-offs about where to focus
- You are scrappy, highly collaborative, and able to build compelling cases for investment and scale
- At minimum 7, but ideally 10+ years of progressive relevant experience in 2 or more of the following areas:
- In-house at a consumer app tech company
- Advertising agency
- B2B brand with a strong growth story
- Builder mindset and comfort operating in ambiguity; able to create structure, momentum, and repeatable processes where they do not yet exist
- Strong strategic judgment, with experience evaluating opportunities, making trade-offs, and building compelling cases for investment
- Exceptional creative judgment and experience developing positioning, messaging, and briefs that inspire distinctive, effective work
- Demonstrated experience with co-marketing, partnerships, or advertiser- and agency-facing programs
- Familiarity with (and enthusiasm for) Reddit and internet culture
What the job involves
- We’re hiring a Senior Brand Lead (B2B) to help scale Reddit’s B2B marketing engine
- As part of the Business Marketing team, you’ll develop and execute programs that build Reddit’s B2B brand, increase consideration among advertisers, and create incremental media value through B2B2C partnerships
- This is a building role: you’ll create the roadmap, operating model, and cross-functional alignment needed to turn promising opportunities into repeatable programs
- You’ll shape integrated campaigns, creative development, and partnership programs that strengthen Reddit’s relevance and increase consideration among business audiences
- Build B2B brand & consideration programs that increase awareness, strengthen preference, and make Reddit more relevant with advertisers
- Evaluate and develop B2B2C partnerships, prioritizing those with the strongest strategic fit, audience value, and potential to scale
- Build the operating model for emerging programs, working with Sales, Consumer, Product Marketing, and other teams to put the processes and support in place to scale new initiatives
- Define how success is measured, using brand metrics alongside business outcomes such as revenue to improve the work and guide future investment
- Develop compelling investment cases for new initiatives, articulating the strategic rationale, expected impact, resource requirements, and path to scale
- Strengthen Reddit’s corporate and business reputation by partnering with Comms, Investor Relations, and Sales to translate high-visibility moments into clear messaging
- Support international markets by providing guidance, frameworks, and campaign assets that can be adapted and scaled globally
Our take
Reddits is an online platform that hosts thousands of message board communities (known as subreddits) designed to foster authentic human connection. With more than 130,000 communities covering everything from food, entertainment and sports, to niche interests for highly specific audiences, there's virtually a space for everyone.
The platform attracts over 120 million daily users and billions of monthly page views. While these figures are smaller than those of social media giants like Facebook and X, Reddit stands out by offering easily discoverable communities where users can dive deep into virtually any topic imaginable.
Today, Reddit continues to grow its user base and expand its reach, remaining a unique hub for conversation, connection and shared interests. With its strong community-driven model and steady revenue streams, it's most definitely positioned to stay a central part of online culture for years to come.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
57% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Aug 2021
$410m
SERIES F
Feb 2021
$250m
SERIES E
Total funding: $1.2bn
Company benefits
- Comprehensive health benefits
- Flexible vacation & Reddit global days off
- Family planning funds & 4+ months paid parental leave
- Personal & professional development funds
- Paid volunteer time off
- Workspace & home office benefits
Company HQ
SoMa, San Francisco, CA
Leadership
Steve Huffman
(CEO & Founder)After co-founding Reddit in 2005, they stepped away from the company to co-found Hipmunk, where they were the CTO for 5 years. They returned to Reddit in 2015, and have been the CEO since.
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