Growth Marketing Manager, Cerebral
+ Equity/ stock options
Mental health telemedicine company
Posted today
Mental health telemedicine company
1001+ employees
Posted today
+ Equity/ stock options
1001+ employees
Company mission
Cerebral is on a mission to democratize access to high-quality mental health care for all.
Role
Who you are
- 6+ years of experience in digital marketing and/or growth marketing
- Bachelor's degree in Marketing, or a related field. MBA preferred
- Proven experience as a Growth Marketer, Marketing Manager, or similar role, with strong knowledge and expertise in direct mail, affiliates, and paid media platforms (e.g., Google Ads, Facebook Ads, etc.)
- Proficient in data analysis and reporting tools, such as Looker and marketing automation platforms
- Experience with marketing technologies and data integration, including experience with Segment
- Excellent strategic thinking, analytical, and problem-solving skills
- Strong project management skills, with the ability to manage multiple campaigns and priorities simultaneously
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams
- Results-oriented mindset with a strong focus on driving measurable growth and ROI
What the job involves
- Cerebral is seeking a highly skilled and motivated Growth Marketing Manager with expertise in direct mail, affiliates, and paid media operations
- In this role, you will be responsible for developing and executing strategies to drive customer acquisition, retention, and revenue growth through various marketing channels
- Your primary focus will be on direct mail campaigns, affiliate partnerships, and paid media operations
- The ideal candidate will have a strong background in growth marketing, data analytics, and a proven track record of delivering measurable results
- Growth Strategy: Develop and implement comprehensive growth marketing strategies and tactics to drive customer acquisition while maintaining efficient CAC
- Affiliate & Partnerships: Identify, onboard, and manage affiliate partners to expand brand reach and drive traffic and sales
- Agency & Vendor Management: Manage day-to-day relationships with agencies and vendors, ensuring effective collaboration, smooth project execution, and alignment with business goals
- Paid Media: Oversee paid media operations and activations, including search engine marketing (SEM), display advertising, social media advertising, CTV, and programmatic advertising
- Creative Development: Collaborate with cross-functional teams, including brand, analytics, and product, to develop compelling marketing assets and go-to-market campaigns
- Conversion Rate Optimization: Develop marketing landing pages and partner with the product team on core site to optimize user experience and path to conversion
- Measurement: Monitor and analyze key performance indicators (KPIs) to measure campaign effectiveness and optimize performance
- Data & Tech: Partner with internal data & tech teams, and external agencies to implement data strategies and marketing technologies to improve targeting, measurement, optimizations and overall execution
- Cross-Functional Collaboration: Collaborate with cross-functional teams, including brand, analytics, product, tech, legal and compliance, to develop and execute integrated marketing campaigns
- Market Research and Competitive Analysis: Stay up-to-date with industry trends, emerging technologies, and competitive landscape. Conduct market research and competitor analysis to identify market opportunities, stay ahead of industry best practices, and inform marketing strategies
Our take
Awareness around mental health has grown massively in recent years, but for many people, access to proper support is still limited. Cerebral is setting out to change this with its range of online therapy services.
Cerebral offers regular assessments, counseling, medication and other therapeutic services for a fixed monthly cost. Compared to traditional mental health services, their solutions are cheaper, faster and easer to use. Their approach has proven incredibly successful, and the company is now valued at around $1.23 billion dollars.
Despite rapid growth in 2020 and 2021 off the back of significant funding, the company has cut back its employee base after issues were raised concerning its prescribing, social media marketing, and data-sharing practices. Faced with a subpoena after potential breaches of the Controlled Substances Act, Cerebral no longer prescribes prescription medication. With a leadership change and 15% less staff, it's definitely concerning that such a young and once-successful company has had such a fast change of fortunes.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
103% employee growth in 12 months
Company
Company benefits
- Remote-first model: Work virtually from anywhere in the US
- Total compensation includes equity / stock options (HQ & Tech Roles)
- Medical, Dental, Vision, Life Insurance, and 401k provided to all employees
- Unlimited PTO - we encourage taking the time you need to relax and recharge
- Virtual social events (e.g., monthly happy hours) enable us to build a sense of community and connect on a more personal level
- Optional in-person company retreats provide an opportunity to augment team-building and celebrate our successes together
- Quarterly Mental Health Days (HQ & Tech Roles)
- Wellness Benefits
Company HQ
Rincon Hill, San Francisco, CA
Leadership
David Mou
(CEO)Currently part-time Director of Innovations Council at MGH Psychiatry at Massachusetts General Hospital, Member of the Janssen's Neuroscience Strategy Executive Council and Advisor at COMPASS Pathways. Previously Co-Founder and President at Valera Health.
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