Brand Marketing Manager, Nanit
$95-120k
+ Equity
3 days a week in office
Smart baby monitors & devices
Open for applications
Smart baby monitors & devices
101-200 employees
Open for applications
$95-120k
+ Equity
3 days a week in office
101-200 employees
Company mission
Nanit’s mission is to support the journey of parenting.
Role
Who you are
- The ideal candidate is a strategic and creative thinker with experience leading integrated marketing programs from concept to execution
- You should be someone who loves to find a creative way to make an impact
- And you should have a strong work-ethic and be results oriented
- This role requires a proactive and scrappy mindset with a passion for building brands
- Bachelor's degree in Marketing, Communications, or a related field
- 6+ years of marketing experience- it’s helpful to have digital first brand experience but not a must for the right candidate
- The ability to lead cross-functional teams and collaborate with internal stakeholders to bring projects from concept to execution
- Strong creative and strategic acumen, with ability to originate brand ideas and identify new opportunities and see them through to execution
- A consumer first mindset, with the ability to empathize and develop solutions that resonate with our target audience
- Strong work ethic, responsiveness and a results-oriented mindset. You are reliable, in the details and can navigate a fast-paced environment while staying organized
- Great communication and interpersonal skills
What the job involves
- We’re looking for a passionate, proactive and enthusiastic brand manager to help fuel the next phase of Nanit’s growth
- You will be responsible for bringing the marketing strategy of Nanit to life, by executing compelling paid, owned and earned campaigns
- You will work closely with internal stakeholders to develop strategies, tactics and ideas that drive awareness, consideration and grow the health of our brand while breaking through
- You'll have the amazing opportunity to help shape how parents perceive and interact with Nanit and the amazing impact we have on parents' lives every day
- Lead integrated marketing planning and execution for all Nanit brand initiatives and campaigns, including objective/goal setting, strategy development, briefing/ideation, execution and measurement/post analysis
- Conceptualize and execute fresh ideas that capture the attention of our target audience, differentiate our brand and make a business impact
- Support PR and social with narrative-building and messaging consistency
- Support sales teams and our international markets with the right materials to educate and tell the Nanit brand story and message
- Be a voice and help guide the development of high-quality creative assets that are on-brand and align with channel best practices. Ensure messaging and visual consistency across channels
- Support messaging and concepts for growth marketing and lifecycle tactics that will deliver effectiveness and improved paid performance
- Lead promotional planning campaigns and messaging tactics to drive improved conversion to purchase
- Help identify new, disruptive content avenues, working with PR and Social to execute and measure the impact
- Collaborate and lead on integrated tentpole campaigns throughout the year to drive impact from upper funnel tactics
- Leverage consumer insights and social listening to better inform our brand position, messaging and initiatives
Our take
Baby monitors are an essential part of any new parent's life, but traditional monitors can be unreliable and outdated. Nanit solves this problem with its state-of-the-art nursery cameras and baby monitors.
Nanit's technology sets it apart from other infant care industry leaders as it uses a combination of computer vision and specially designed infant clothing to monitor babies' breathing and sleep patterns, with the data being accessible via an easy-to-use app. This has proven to have broad market appeal, to date the company has tracked over 3.5 billion hours of sleep, 435 million parental visits, and over 334 million morning wakeups. As a result, the company has secured considerable funding.
Nanit is currently working to expand its range to encompass all aspects of nursery care, including nightlights and changing pads. This will enable the company to maximize its revenue streams and continue to compete within the growing baby tech market.
Freddie
Company Specialist at Welcome to the Jungle
Insights
42% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Feb 2021
$25m
SERIES C
May 2020
$21m
LATE VC
Total funding: $66.3m
Company benefits
- Health, Vision & Dental Insurance
- Generous Parental Leave Policy
- Equity Compensation
- Unlimited Vacation Days
- Commuter Benefits
- Flexible WFH Options
- Happy Hours & Fun Activities
- Growth & Career Development
Company HQ
NoMad, New York, NY
Articles
Leadership
Sarah Dorsett
(CEO, not founder)Previously worked as VP of Marketing at Century 21, and was VP of eCommerce at Bed Bath & Beyond.
Tor Ivry
(CTO)Previously worked as SW Group Manager at Philips, and was a Software Engineer at Conduit.
Salary benchmarks
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