Social Media Manager, Sunbit

• A proven track record building large, engaged audiences. You’ve personally or professionally grown a social presence to significant scale and can show the accounts and the metrics behind the growth. Building a following of 50,000+ on Facebook, Instagram, or TikTok is strongly preferred
• Hands-on content creation skills. You can independently produce platform-native content—short-form video, basic editing, and design—and you have a strong eye for what performs on each platform
• Strong analytical mindset. You’re comfortable in analytics (native platform insights, GA4, spreadsheets) and you make decisions from data, not vibes
• High ownership and initiative. You can take a vague goal and turn it into a strategy, a calendar, and results without hand-holding
• Community-building instinct. You know how to turn followers into an engaged community, and you collaborate well with internal teams to do it
• Excellent creative and editorial judgment. You can write, brief, and shape content that fits each platform’s native voice
• 5+ years managing organic social for a brand, creator, or business (B2B experience a strong plus)

Desirable

• REPORTS TO: Director of Growth Marketing
• You’ll own end-to-end organic social strategy across two critical audiences at Sunbit: merchants and consumers
• For merchants, you’ll engage practice owners, office managers, and operators who adopt Sunbit as their preferred financing partner
• For consumers, you’ll build awareness and drive acquisition so people actively seek out Sunbit and use our platform for the treatments and services they need
• This is a true builder role
• You’ll set the vision, create high-performing content, grow engaged communities, and deliver measurable results that fuel both merchant pipeline and consumer growth
• You’ll also partner closely with our Sunbeast associate community to amplify authentic, employee-driven stories
• Own organic strategy, content calendar, and daily publishing across Instagram, TikTok, Facebook, LinkedIn, YouTube, and emerging platforms
• Concept, shoot, edit, and publish platform-native short-form video, graphics, and carousels—briefing others as we scale
• Build and nurture engaged merchant communities that convert followers into sales pipeline
• Drive consumer acquisition and awareness—building a consumer-facing organic presence that gets people seeking out Sunbit and using our site to find where they can pay with us
• Partner with the Sunbeast team to source, elevate, and scale employee-generated content
• Define, track, and report on KPIs—follower growth, engagement rate, reach, share of voice, and contribution to merchant and consumer funnels
• Run a disciplined test-and-learn program on formats, hooks, posting cadence, and creative, and translate results into a clear point of view
• Collaborate with paid marketing teams and agencies to help ideate ad concepts and results
• Stay ahead of platform changes, algorithms, trends, and tools, and consistently bring fresh ideas to the table