Senior Director of Analytics, Spotter
Ad Sales
$100-500k
+ Stock options
Office located in Culver City, CA
Finance solution for content creators
Job no longer available
Finance solution for content creators
201-500 employees
Job no longer available
$100-500k
+ Stock options
Office located in Culver City, CA
201-500 employees
Company mission
To catapult creative potential with lucrative deals that make you unstoppable.
Role
Who you are
- BS in a data-related, technical/engineering, or quantitative fields; Masters preferred
- 8+ years of work experience in analytics or quantitative roles
- Have at least 1-2+ years of analytics experience in YouTube Ads campaign management with proven success
- Experience with data mining, and/or predictive modeling, and data interpretation
- Experience directly managing daily YouTube ads budgets of $250K+/day minimum
- Expert level proficiency in Excel, particularly pivot tables, power pivots, data models
- Expert level with SQL and/or Python / R for ad-hoc analysis
- Experience in building traditional or advanced predictive models. Experience in text mining or LLM experience is a plus
- Expert level proficiency in PowerPoint and / or Google Slides
- Ability to troubleshoot data-related issues
- Direct-to-Consumer marketing experience is preferred
- Highly knowledgeable with Google Ads platform, bidding and targeting, keywords and audience research, ad creative testing
- High level of accuracy and attention to detail
- Experience doing competitive analysis and providing recommendations
- Openness and ability to learn new concepts and systems quickly
- Proficient at managing multiple projects and able to organize, prioritize and structure workload
- Passion for the digital media space in general and YouTube in particular is preferred
- Expertise in visualizing and manipulating big datasets
- Exceptional communication and storytelling skills for external technical and non-technical audiences
What the job involves
- As the Senior Director of Analytics, you will support the Ad Sales team by providing thought leadership and strategies to deliver analytics support for Ad Sales and to execute Ad campaigns on the YouTube platform for client brands with high brand relevance, consistency, and efficiency
- . Success in this role will require an experienced digital marketing analytics professional with a history of successfully utilizing data driven strategies on YouTube or similar platforms
- Since Spotter is a data driven organization, the successful candidate needs to be comfortable leading an analytics team as well as being hands-on in analytics and data science
- We are committed to constantly testing and refining our understanding of the YouTube platform with improved marketing return and incrementally
- Our leadership model is about developing great leaders at all levels and creating opportunities for our people to grow – personally, professionally, and financially
- We are looking for leaders that are energized by creative and critical thinking, building and sustaining high-performing teams, getting results the right way, and fostering continuous learning
- Provide thought leadership and analytics support to the Ad Sales team to achieve their sales goals
- Provide data driven strategies to support the Ad Ops team in setting up, managing, executing, and analyzing YouTube ad campaigns and budgets on a daily, weekly, and monthly basis to keep spend optimized while hitting strict ROI goals
- Collaborate with cross-functional stakeholders, such as Ad Ops, Finance, Ad Sales, Marketing, and the Creator Community
- Analyze and report on the performance and impact of marketing campaigns and initiatives, using data-driven insights and best practices
- Leverage your analytics skills and operational expertise to drive and optimize planning and executing multiple ad campaigns
- Build various lookalike models to understand viewers of specific YouTube content and their brand affinities
- Mentor and coach team members to enhance capabilities around creating high-quality, comprehensive executive summaries and improve overall storytelling with effective presentations
- Research and monitor marketing trends and competitive landscape and identify new opportunities for growth and innovation
- Continuously ideate, implement, and measure results of A/B testing for campaign targeting to optimize for conversions
- Perform regular tracking and analysis of campaign performance. Prepare and deliver performance reports identifying successes and opportunities for improvement
Our take
Spotter offers digital-creatives the opportunity to transform content creation as a hobby to a full-time job by providing them with the capital to do so. The company provides cash upfront to creators in exchange for ownership of any future ad revenue their videos generate.
Not dissimilar to venture capital investments, Spotter has applied this model to the digital content world, an increasingly lucrative industry. It is well placed to continue rapid ascension given its impressive clientele, some of YouTube’s most popular creators - such as Mr.Beast and Dude Perfect - whose cumulative content has amassed a combined 50 billion minutes in watch time.
2022 investment from Japan’s SoftBank and further venture capital positions Spotter to invest $1 billion with YouTube creators through 2023, cementing it as the leading partner of content creation.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Sep 2024
$7.4m
LATE VC
Sep 2022
$9.4m
LATE VC
Total funding: $247.4m
Company benefits
- Medical insurance covered up to 100%
- Dental & vision insurance
- 401(k) matching
- Stock options
- Autonomy and upward mobility
Company values
- People over profits: We act with our partners’ best interests in mind
- Algorithms over guessing games: We leverage tech that provides insight and foresight
- Transparency over mystery: We believe openness is the key to building trust
- Radical change over gradual growth: We go big and take ownership of any risk
Company HQ
Playa Vista, Los Angeles, CA
Articles
Leadership
Aaron DeBevoise
(CEO)Previously co-founded Cflix, North Entertainment, Machinima, StyleHaul, and served as CEO for Network of One. Spent nearly 5 years at J.P Morgan, initially as an Analyst before becoming an Associate within the Entertainment Industries Group.
Nic Paul
(COO)Previously founded N.B Paul and Revee, serving here as CEO until it was acquired by Outbrain, and acting as Head of Sales and Innovation. Spent 4 years at Penske Media Corporation as Senior Vice President.
David Carroll
(Chief of R&D)Previously founded SantaCruzGuide.com. Experience as a Software Engineer for ICTV, Interwoven, and eBay, and later held positions at Sony, Sizzle Digital Media and DIRECTV, before serving as CTO for Network of One.
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