Customer Lifecycle Marketing Manager, Dext

• Lifecycle marketing expertise – Experience managing and optimising customer communications across multiple lifecycle stages
• Data-driven mindset – Ability to analyse customer data and use insights to refine strategies
• Technical proficiency – Comfortable using marketing automation and analytics tools such as Intercom, HubSpot, and Salesforce
• Strong communication skills – Excellent copywriting and messaging skills to engage customers effectively
• Project management – Ability to manage multiple campaigns and initiatives from conception to execution
• Stakeholder management – Skilled in leading cross-functional teams, aligning efforts, and reporting commercial outcomes to senior leadership

Desirable

• Operating across Europe, North America, and APAC with an expanding SaaS portfolio, we are looking for a Customer Lifecycle Marketing Manager to join us for a 12 month FTC
• We are looking for an innovative, results-driven Customer Lifecycle Marketing Manager to own and optimise the customer journey across all lifecycle stages
• You will work closely with Product Marketing, Product, Education, and Customer Success teams to develop and execute targeted, personalised marketing initiatives
• Your work will be key to driving engagement, retention, and growth—enhancing customer lifetime value
• Design and execute lifecycle marketing initiatives, including onboarding, engagement, retention, and win-back campaigns
• Develop tailored experiences and messaging for each stage of the customer journey
• Deliver impactful marketing content through relevant communication channels
• Collaborate cross-functionally to align strategies and enhance customer engagement and satisfaction
• Drive lifecycle progression by implementing targeted campaigns that move customers seamlessly through their journey
• Increase feature adoption and expansion by promoting key product features and encouraging additional user sign-ups
• Improve communication engagement through optimised messaging across email, in-app notifications (Intercom), and other digital touchpoints
• Personalise messaging using data insights, customer research, and product value propositions to enhance relevance and impact
• Measure success by tracking key metrics such as engagement rates, lifecycle progression, retention, and churn