Senior Solution Campaign Manager, Cloudflare

• 7-10 years of B2B marketing experience in Field Marketing, Product Marketing, Demand Generation, Account-Based Marketing, or Customer Marketing
• Proven track record of successful end-to-end campaign management and optimization
• Strong problem-solving abilities with experience finding creative solutions within operational constraints
• Excellent communication and cross-functional collaboration skills, with demonstrated ability to build trust and influence stakeholders
• Natural curiosity about people, products, processes, and technologies, with the ability to ask insightful questions to uncover key insights
• Data-driven mindset with experience interpreting information to make smart business decisions
• Hands-on experience with marketing technologies including Salesforce, Marketo, Demandbase, PFL, Sendoso, Goldcast, and Tableau
• Bias for action and willingness to experiment with new approaches, tactics, and channels

Desirable

• Cloudflare’s global campaigns team is seeking a highly motivated Senior Solution Campaign Manager to join and drive end-to-end campaign strategy for one of Cloudflare's core solutions
• In this pivotal role, you'll own the complete campaign lifecycle—from strategy and content development to launch, optimization, and measurement—driving awareness, engagement, and, ultimately, pipeline growth
• In this role, you'll partner with regional teams across the world to identify market-specific challenges and opportunities, then craft campaign strategies that deliver pipeline on a global scale
• Lead the complete campaign lifecycle for a core Cloudflare solution, from initial planning through launch, measurement, and continuous optimization
• Define campaign narrative, target audiences, and success metrics
• Partner closely with Product Marketing, Regional Marketing, Content Marketing, and Digital Marketing teams
• Identify key customer business challenges and translate them into compelling campaign messages across the entire funnel
• Build strong relationships and influence stakeholders across the organization
• Develop and oversee creation of campaign assets, working with both internal teams and external resources
• Write compelling campaign copy while leveraging existing messaging frameworks and positioning documents
• Ensure content consistency and quality across all campaign touchpoints
• Launch and manage campaigns across content syndication, paid digital, email, direct mail, webinar, and sales and BDR channels
• Continuously monitor performance metrics and optimize campaigns for maximum impact and ROI
• Track key performance indicators (KPIs) for all campaigns
• Analyze campaign data to identify trends, opportunities, and areas for improvement
• Provide regular, actionable insights and recommendations to leadership and stakeholders