Senior Director of Marketing, Web & Product Led Growth, Elastic
Open source platform powering search, observability, security, and more
Be an early applicant
Open source platform powering search, observability, security, and more
1001+ employees
Be an early applicant
1001+ employees
Company mission
To help turn endless data possibilities into real results with the power of Search AI.
Role
Who you are
- 12+ years in marketing, growth, web, or PLG-focused roles in B2B SaaS or platform companies
- Shown ownership of web strategy and large-scale demand generation for trials or self-serve products
- Experience driving demand across both first-party web and third-party marketplaces
- Consistent track record of leading in matrixed, cross-functional organizations
- Deep understanding of top-of-funnel PLG mechanics: discovery, evaluation, and trial entry
- Strong web strategy, conversion optimization, experimentation, and analytics capabilities
- Familiarity with evolving discovery patterns, including SEO and LLMO
- Outstanding team management, influence, and executive communication skills
What the job involves
- We are seeking a seasoned Senior Director of Marketing, Web & Product Led Growth (PLG) to own the web strategy for Elastic and lead its evolution as a critical driver of product-led demand at scale!
- Elastic.co is the front door to a broad, developer-first platform spanning search, observability, and security, and this role is accountable for how that ecosystem drives discovery, evaluation, and entry into direct trials and marketplace trials and starts
- This role plays a central part in fueling Elastic’s new logo growth by turning web discovery and self-serve entry points into consistent sources of first-time customers
- By aligning web strategy, PLG demand, and marketplace trial motions, the Senior Director ensures Elastic’s platform is discoverable, understandable, and easy to start, helping new teams adopt Elastic across search, observability, and security
- This leader will build how buyers experience Elastic for the first time, translating product value into clear, high-intent web and PLG entry points
- The role works hand-in-hand with Product Marketing and Product Engineering to bring positioning, messaging, use cases, and narrative to life across Elastic.co
- Operating in a matrixed model, this role partners closely with PMM, engineering, marketplace teams, Data, and GTM partners to align web strategy
- While the role sits within Marketing, it is fundamentally cross-functional and product-adjacent, requiring strong influence and leadership beyond direct ownership
- Own the multi-year vision for the website as a primary revenue, brand, and PLG channel
- Lead the platform roadmap, including infrastructure, integrations, performance, experimentation, and conversion optimization
- Drive cross-functional alignment with Product, Marketing, RevOps, and GTM teams to ensure the web experience meets pipeline and revenue goals
- Champion customer-first experience design that delivers frictionless navigation, accessibility, and visual excellence
- Oversee design systems, usability standards, and testing to improve engagement and conversion
- Lead internal/external UX and design teams to deliver rapid iteration, feature launches, and continuous improvement
- Lead top-of-funnel PLG acquisition with a focus on high-intent traffic, direct trials, and marketplace trial starts
- Define and track trial volume, quality, and conversion targets in partnership with analytics
- Identify, test, and scale repeatable growth plays to move users from discovery into trial and adoption
- Partner with Marketplace, Sales-Led Growth, and Engineering teams to optimize STLs/AEO, listing pages, attribution, and blended PLG + SLG user journeys
- Own the LLMO strategy to embed AI-powered search, real-time personalization, and dynamic content experiences
- Structure web and documentation content for accuracy and prominence in AI-driven discovery tools
- Partner across PMM, Developer Relations, Digital, and Engineering to link AI-assisted discovery to trial demand and evaluation quality
- Evaluate emerging AI technologies and scale web architectures that accelerate experimentation and content velocity
Our take
Organizations are dealing with exploding data volumes increasingly sophisticated cyber threats, and the growing expectation tha ttechnology should help act on problems, not just report them. Ai is moving from experimentation into real operations, especially in security and observability where speed and context are critical. So now, both enterprises and governments are looking for simpler, shared platforms that sale easily and reduce complexity rather than add to it.
And Elastic sits at the intersection of these needs with its Search AI Platform that helps organizations turn large amounts of structured and unstructured data into clear insights and actiontions across search, security, and observability. Elastic's strength lies in its open, flexible approach, which breaks down data silos and provides a context people and AI systems need to make daster, better decisions. The goal is straightforward: help teams see what's happening, understand it quickly, and respond confidently.
Recently, the company worked with CISA to deliver a unified, cloud-based SIEM for US federal agencies, this highlights strong trust in Elastic's security and scalability. Alongside this, its AWS Agentic AI Specialization also reflects leadership in making autonomous AI system practical and reliable. Together, these milestones position Elastic well for the future, as organizations increasingly rely on shared platforms and intelligent systems to manage ris, complexity, and growth.
Freddie
Company Specialist at Welcome to the Jungle
Insights
8% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jul 2016
$58m
SERIES D
Jun 2014
$70m
SERIES C
Total funding: $162m
Company benefits
- Toast to your health: Fully paid health coverage for you and your family, in many locations.
- Craft your calendar: Flexible location and schedule for most roles.
- Create space for you: Distributed by design workforce, plus generous number of vacation days each year.
- Embrace parenthood: Minimum of 16 weeks of parental leave, plus generous family formation benefits.
- Give back your time: 40 hours each year to use toward volunteering with organizations and causes you’re passionate about.
- Amplify your impact: Double your charitable giving — we match donations up to $1500 USD (or local currency equivalent).
Company HQ
Union Square, San Francisco, CA
Leadership
Ashutosh Kulkarni
(CEO)Ashutosh joined Elastic in 2021 as CPO, becoming CEO in 2022. Prior to this, he was an EVP and CPO of Enterprise at McAfee, a Senior VP and GM of Web Performance and Web Security at Akamai Technologies, and a Senior VP and GM of Informatica Cloud at Informatica.
Shay Banon
(Co-Founder & CTO)Shay co-founded Elastic in 2012 and has served as the CTO since.
Navam Welihinda
(CFO)Prior to joining Elastic in 2025, Navam was the CFO at Grammarly. He also spent nearly 8 years at HashiCorp as VP of Finance and CFO and was the Head of Finance, Compose at IBM for 1 year.
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