Senior Manager of Lifecycle Marketing, Wealthfront
Client Engagement
$150-175k
Plus Equity
Automated investment management
Job no longer available
Automated investment management
201-500 employees
Job no longer available
$150-175k
Plus Equity
201-500 employees
Company mission
To build a financial system that favors people, not institutions.
Role
Who you are
- The ideal candidate is curious about understanding the customer journey at each stage of the funnel, thinks both strategically and executes at an operational level with ease, well-versed in quantitative and qualitative marketing insights, and has worked with customer segmentation and personalization
- The ideal candidate will have a consistent track record of leading multi-channel campaigns with success, being collaborative and finding opportunities to strategically uplevel new and ongoing marketing efforts
- 6+ years of professional marketing experience, with a focus on customer lifecycle marketing
- Experience implementing and managing marketing automations for customers across the customer journey
- Proven examples of impactful projects translating data into actionable insights and strategic recommendations
- Experience running A/B and multivariate experiments in lifecycle channels
- Ability to build strong cross-functional partnerships and communicate optimally with broad groups of partners and teammates
- Balanced strategic, analytical and operational thinker, with proven ability to extract insights that inform marketing strategy; SQL knowledge a plus
- Personal finance knowledge/experience is a big bonus, but not required
- Knowledge of compliance and regulatory considerations within the financial services industry is a plus, but not required
- Experience with marketing platforms, Iterable is a plus
- BS or MS, or equivalent professional experience
What the job involves
- We are looking for a Sr. Manager of Lifecycle Marketing
- You will be testing and creating marketing programs using lifecycle channels (email, in-app, push notifications) with the goal of helping clients through their customer journey with Wealthfront
- This role is highly cross functional, working closely with Data Science & Engineering, Product Marketing, Consumer Research and Creative to deliver on our goals
- This role sits on the marketing team and reports directly into the Director of Marketing, Lifecycle
- Develop and manage personalized, multi-channel marketing programs designed to increase client’s financial knowledge, grow their savings, and help them find the next product that’s right for them
- Work closely with Data Science & Engineering, Product Marketing, Consumer Research and Creative to develop personalized programs developed with qualitative and quantitative insights that contribute to business goals
- Come help us achieve our vision to make investing delightfully easy and understandable for our clients and prospective clients!
- Use Wealthfront’s customer segmentation, lifecycle stages, product usage and behaviors to develop automated and scalable marketing programs
- Oversee end-to-end development and management of lifecycle marketing campaigns across channels (email, push, in-app, etc), including strategy, A/B testing, campaign development, reporting, and optimization
- Measure and communicate performance and impact of marketing programs
Our take
Wealthfront's platform takes the hassle and stress out of investing, financial planning, borrowing, and saving with automated services and financial advice. Its robo-advisor allows customers to set a financial limit on their accounts, anything above the limit is moved into an investment account or another account chosen by the customer.
Indeed, it has some similarities to round-up apps like Acorn, which round up purchases and put the spare change into savings. There are other companies working on robo-advisors too, such as Morgan Stanley and Betterment.
Nonetheless, with an impressive and steadily increasing list of clients, with more than $50B of assets under its management, Wealthfront achieved Unicorn status in September 2022. Wealthfront is diversifying its offerings, branching into high-interest checking accounts and investment advice.
Steph
Company Specialist at Welcome to the Jungle
Insights
-4% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jan 2018
$75m
SERIES E
Oct 2014
$64m
SERIES D
Total funding: $204.5m
Company benefits
- 401(k)
- Medical/Vision/Dental insurance
- HSA contributions for high deductible plans
- Discretionary time off policy
- 16 weeks of paid parental leave (both parents)
- Flexible working hours
- Monthly wellness reimbursement
Company HQ
University South, Palo Alto, CA
Leadership
Dan Carroll
(CSO)They studied Finance and Entrepreneurship at the University of Arizona before using this expertise to co-found Wealthfront in December 2008.
Andy Rachleff
(Executive Chairman)Prior to Wealthfront, they co-founded and was General Partner of Benchmark Capital, where they were responsible for investing in a number of successful companies including Equinix, Juniper Networks, and Opsware.
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