Head of North America Field Marketing, Asana
$241-325k
3+ days a week in office
Organising work in one connected space
Job no longer available
Organising work in one connected space
1001+ employees
Job no longer available
$241-325k
3+ days a week in office
1001+ employees
Company mission
To enable the world's teams to work together effortlessly.
Role
Who you are
- 10+ years of progressive experience in marketing, with at least 5 years in a leadership role
- Proven track record of developing and executing successful field marketing strategies in the NAMER market
- Strong leadership and team management skills
- Excellent communication, negotiation, and presentation abilities
- Ability to think strategically and operationally
- Data-driven mindset with experience using marketing analytics tools
- Familiarity with marketing automation and CRM systems
- Strong project management skills and the ability to manage multiple initiatives simultaneously
What the job involves
- The Asana Marketing team is responsible for fueling business growth and building a brand customers love
- We continue to grow, with a global team focused on revenue and field marketing, product marketing, brand and content creation, advertising, and lifecycle marketing
- Along with most Asanas, you’ll work from this office in person on Mondays, Tuesdays, and Thursdays. Most Asanas have the option to work from home on Wednesdays and Fridays
- Data-Driven Strategy: Develop a data-driven NAMER field marketing strategy that aligns with corporate goals and objectives. Lead a team to execute this strategy and create a roadmap for achieving regional and segment growth targets
- Team Empowerment: Empower and inspire a high-performing team of field marketing professionals. Set clear goals and create a culture of collaboration and innovation within the team, fostering an environment where data guides decision-making
- Sales Collaboration: Collaborate effectively with the sales leadership team, gaining deep insights into their objectives. Align field marketing initiatives with sales efforts to maximize impact, using data to refine strategies continuously
- Integrated Marketing: Work with cross functional marketing teams to activate campaigns, events, sales programs and plays in the NAMER market
- Budget Efficiency: Efficiently manage the NAMER field marketing budget and allocate resources effectively. Continuously track and measure pipeline and ROI to make informed resource allocation decisions
- Informed Decision-Making: Stay well-informed about industry trends, competitor activities, and customer insights, using data as a foundation for informed marketing decisions and strategies
- Performance Optimization: Establish key performance indicators (KPIs) that are aligned with data-driven objectives. Regularly track and report on the success of marketing initiatives, using data insights to optimize and improve strategies continually
- Compliance Assurance: Ensure that all marketing activities strictly adhere to legal and regulatory requirements as well as company policies, while also leveraging data to monitor and enhance compliance measures
Our take
Asana is a web and mobile application designed to help teams organise, track, and manage their work. Acting as a unified hub, it empowers teams to effortlessly generate projects, delegate responsibilities, set deadlines, and foster direct task-related communication, transcending the inefficiencies of traditional email-based coordination.
Despite facing competition from established players like SmartSheet in its market, Asana has navigated its path, bolstered by a successful Initial Public Offering in 2020 and a track record of startup triumphs. This strategic prowess has propelled Asana to amass a robust clientele exceeding 100,000 organizations, boasting notable entities such as Uber and Air France among its ranks.
Since its inception, Asana has undergone exponential growth, with its reach extending to offices sprawled across four continents worldwide. This expansion not only underscores its global footprint but also signifies its commitment to fostering diverse talent pools and catering to a broad spectrum of clients.
Steph
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Jun 2020
$200m
CONVERTIBLE
Nov 2018
$50m
SERIES E
Total funding: $414.4m
Company benefits
- Benefits - From comprehensive health benefits including mental health programs and coaching to our in-house culinary program and supportive parental leave policies, our benefits are intentionally designed to ensure that you are energized, focused, and thriving
- Growth - We know that growth isn’t always linear, so we’ll support you in achieving your personal and professional goals. You’ll have the opportunity to take on big responsibilities that impact our success as a company and challenge you in new and fulfilling ways
- Development - We believe in providing everyone with coaching and mentorship. You’ll have access to Conscious Leadership training, success guides, free executive coaching, and our manager training and enablement program
Company HQ
Yerba Buena, San Francisco, CA
Leadership
Dustin Moskovitz
(Co-Founder & CEO)A Harvard economics graduate, Dustin co-founded Facebook in 2004 before branching off in 2008 to found Asana. They are also the co-founder of Open Philanthropy Project and Good Ventures.
Justin Rosenstein
(Co-Founder)Previously Engineering Manager at Facebook and a Product Manager at Google. Currently Co-Founder of One Project.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 76 more jobs at Asana