Performance Media Manager, Etsy
Paid Social & Display
$152-198k
+ Equity Package + Annual Performance Bonus
More information about location
1-2 days a week in office (Brooklyn, NY)
eCommerce platform for handcrafted goods
Be an early applicant
eCommerce platform for handcrafted goods
1001+ employees
Be an early applicant
$152-198k
+ Equity Package + Annual Performance Bonus
More information about location
1-2 days a week in office (Brooklyn, NY)
1001+ employees
Company mission
To keep human connection at the heart of commerce.
Role
Who you are
- Proven Media Leadership: 5+ years driving performance for large-scale ($25M+) paid social and display campaigns, with a demonstrated ability to hit ROI targets
- People Leadership: At least 2 years of experience managing teams, with a passion for developing others and bringing out their best
- Hands-on Platform Expertise: Deep experience across major platforms (e.g., TikTok, Pinterest, Meta, Google Display Network, and emerging channels), including campaign building, optimization, and reporting
- Technical & Analytical Expertise: Familiarity with data tools such as Looker, Mobius, or Google Analytics, combined with knowledge of multi-touch attribution (MTA) models and partners
- Strategic Problem Solver: Ability to assess and communicate key risks and opportunities, influence creative strategy, and align media execution to business goals
- Collaborative Spirit: A natural collaborator who builds positive relationships across teams, drives alignment, and ensures shared accountability for outcomes
What the job involves
- We’re seeking a Platform Manager to lead our Paid Social & Display – Low Funnel Execution team
- You’ll oversee platform specialists, drive full-funnel campaign execution, and collaborate with strategy, analytics, and product teams to optimize performance through advanced attribution and feed management
- This role requires a deep understanding of paid social and display ecosystems, multi-touch attribution systems, and how to use data-driven insights to refine campaign performance
- This is a full-time position reporting to the Director, Media Execution
- The Brand Marketing team helps buyers discover what makes Etsy special, fueling Etsy’s growth via audience-centric storytelling and media placements, bringing the right message to the right audience, at the right moment
- We collaborate closely and partner with teams such as Analytics, Product, and Engineering in order to automate and optimize global offsite experiences and programs at scale
- Lead the strategy, execution, and optimization of large-scale paid social and display campaigns to improve ROI
- Manage and mentor a team handling campaign builds, QA, and performance tracking
- Own day-to-day execution for one key platform, ensuring campaigns are built, optimized, and scaled to meet performance goals
- Partner with cross-functional teams to prioritize initiatives, streamline workflows, and ensure flawless delivery
- Translate platform insights into actionable strategies and creative guidance
- Foster collaboration, innovation, and continuous improvement through process refinement and automation
- Of course, this is just a sample of the kinds of work this role will require! You should assume that your role will encompass other tasks, too, and that your job duties and responsibilities may change from time to time at Etsy's discretion, or otherwise applicable with local law
Our take
Created as an alternative to more corporate eCommerce sites, Etsy is a peer-to-peer (P2P) website where users buy and sell handmade crafts, vintage items, art, and photography. The online marketplace works similarly to Amazon and eBay, only with an emphasis on unique items rather than mass-produced merchandise.
Since its IPO in 2015, it has managed to hold its own in an increasingly competitive eCommerce industry, including from Amazon's handmade section that launched in 2015. Further, by providing sellers with ownership over pricing and branding, the site is attractive for those wanting to set up a business on an established platform.
However, the seller-side of Etsy is not without problems. The recent hike in transaction fees and the introduction of mandatory marketing fees for artists with high turnovers has created significant discontent amongst sellers. Etsy must reconcile these issues to ensure artists continue to operate on the same scale within the platform. It plans to attract shoppers with its message of extraordinary, handmade and affordable products.
Freddie
Company Specialist at Welcome to the Jungle
Insights
8% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
May 2012
$40m
LATE VC
Aug 2010
$20m
SERIES E
Total funding: $91.7m
Company benefits
- Equity (offers vary by country)
- Performance bonuses
- Paid gender neutral parental leave
- Adoption and family planning
- Back-up care
- Volunteer time off
- Donation matching
- Employee resource groups
- Global virtual events
- Employer paid health benefits
- Fitness benefits
- Wellness programming
- Mental health benefits
- 401K matching/Pension contributions
Company HQ
Downtown Brooklyn, NY
Leadership
Josh Silverman
(CEO)Previously senior executive at eBay, CEO of Shopping.com, CEO of Skype and President of Consumer Products & Services at American Express.
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