Segment Marketing Senior Specialist, Expedia Group
Online travel shopping company
Job no longer available
Online travel shopping company
1001+ employees
Job no longer available
1001+ employees
Company mission
Expedia's mission is to power global travel for everyone, everywhere.
Role
Who you are
- Bachelor's degree in Marketing, Business, Economics or any other related fields; or equivalent related professional experience
- At least 3 years’ experience in a CRM role, preferably in the e-commerce and/or online marketing space
- Ability to collaborate with creative and marketing partners to develop innovative marketing campaigns
- Willingness to participate as a full team member and to work in a flexible way
- Ability to work and communicate successfully across teams and partners
- Understands how to leverage past communications data and KPIs to optimize individual campaigns
- Ability to handle a variety of projects simultaneously and to a high standard under pressure
- Demonstratable attention to detail in dealing with complex projects and time-sensitive initiatives
- Proficient in the use of MS Office. Experience with Jira, Tableau, Salesforce Marketing Cloud or other communication tools are all a plus
What the job involves
- The Segment Marketing Senior Specialist is responsible for delivering email, push, in product placements and landing pages
- You will partner closely with cross functional teams in Analytics, Creative, and Production & Capability teams to develop compelling segment communications with the objective to drive segment progression through segment-specific loyalty and value proposition content objectives
- Work on the development and execution of global campaigns for Expedia, Hotels.com and VRBO brands
- Message the importance of our rewards program, serving members across our brands
- Identify campaign opportunities by better understanding our travelers through: insights, testing, self-serve data exploration and performance tools
- Plan and work through campaigns that cut across multiple teams using tools like JIRA
- Clearly and concisely brief Creative team on design and copy requirements for campaigns
- Brief A:B test designs with clear hypothesis and objective as well as working closely with Analytics colleagues on deeper data dives to better understand campaign performance and audience behavior
- Brief specialist Production and Capabilities teams on requirements for building your campaign in our communications platform
- Ensure campaigns are built to high standard and meeting travelers’ experience expectations from end to end (from briefing through to UAT)
- Report on campaign performance using self-serve tools like Tableau as well as working closely with the Performance team on ensuring campaign reporting accurate and insightful for monthly department performance sessions
Application process
- End Date: February 25, 2025
Our take
Expedia is an online travel agency. They enable users to access a wide range of services including airline tickets, hotel reservations, car rentals, cruises, vacation packages, and various attractions and services via the world wide web and telephone travel agents. Its primary web businesses include Expedia.com, Hotels.com, Hotwire.com, and Egencia.com.
Between 2021 and 2022, Expedia has been selling and merging a list of its sub-brands in a bid to simplify its operations, including Egencia and Classic Vacations. Due to plummeting share prices, mostly in the case of its sub-brands, Expedia has been leveraging its subsidiaries' customer base and merging them into the company’s core brand. Contrasting this move, Expedia has also been partnering with tech start-ups in a bid to make travel more accessible to underserved groups. Becoming Rentable, a travel company for the disabled is one of 12 startups that are part of Expedia Group’s new Open World Accelerator Programme.
What this indicates is Expedia’s shift from buying other travel companies and a move towards enhancing the experience of its preexisting customer base. This move is aiding in a long-term plan for greater long-term traveler loyalty, utilizing Expedia’s vast amounts of data, not just from reviews, but from check-in, cleanliness, communication, cancelations, etc to inform how guests experience a property.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Leisure Travel Reimbursement
- Travel Discounts
- Family & Friends Discount
- Employee Assistance Program
- Wellness Reimbursement
- Global Service Awards
- Business Travel Medical Insurance
- Matching Gifts
- Expert Medical Opinion
- New Parent Benefit
- Employee Stock Purchase Plan
- 401K Plan 🇺🇸
- Health Insurance 🇺🇸
- Dental Insurance 🇺🇸
- Flexible Spending Account (FSA) 🇺🇸
- Vision Insurance 🇺🇸
- Health Savings Account (HSA) 🇺🇸
- Life Insurance 🇺🇸
- Private Health Insurance 🇬🇧
Company values
- Force Simplicity
- Include Consciously
- Trust Each Other
- Go Get What's Next
- Choose Fearlessly
Company HQ
Interbay, Seattle, WA
Articles
Leadership
Peter M. Kern
(CEO, not founder)Has been a director of Expedia Group since completion of the IAC/Expedia Group Spin-Off and has served as Vice Chairman of Expedia Group since June 2018. Previously CEO of Tribune Media and Managing Partner of InterMedia Partners VII, LP, a private equity firm.
People progressing
Joined as Manager - Strategic Initiatives and has been promoted multiple times to Senior Manager - Strategic Initiatives after 1 year, to Director - Strategic Initiatives also after 1 year, and again to Senior Director - Strategy & Supply after 2 years. Now works as the Vice President of the Travel Agent Affiliate Program.
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