Senior Product Marketing Manager, 15Five
$126-137k
+ Equity + Bonus
Continuous performance managment software
Open for applications
Continuous performance managment software
501-1000 employees
Open for applications
$126-137k
+ Equity + Bonus
501-1000 employees
Company mission
To create highly-engaging, high-performing oranizations by helping people become their best selves.
Role
Who you are
- 7+ years of Senior Product Marketing experience at a B2B software company
- Deep understanding of the HR buyer preferred
- Strong product marketing portfolio driving product launch, adoption & lifecycle initiatives with senior cross-functional stakeholders
- Comfortable with Google Workspace, Slack, Salesforce, HubSpot, Gong, Highspot (or similar) and willing to learn new systems as needs arise
- Collaborative - You can successfully rally and inspire cross-functional teams spanning product, marketing, customer success, sales and marketing to orchestrate successful programs and campaigns
- Empathetic - You ground every decision and expression of our positioning as an advocate for the HR leader, their people managers and employees, and you bring back market intelligence that helps us get as close to the customer as possible
- Persuasive - You have exceptional oral and written communication skills that can convince a buyer or customer to change their behavior and a colleague to partner with you
- Outcome Oriented - You tie product marketing initiatives back to strategic impact, company and marketing goals, and you rigorously assess results both analytically and qualitatively
- Organized - Strong organizational and project management skills, with the ability to meet deadlines while managing multiple concurrent workstreams
What the job involves
- The Senior Product Marketing Manager at 15Five shapes and executes 15Five’s product marketing strategy
- This includes understanding market dynamics and customer needs through market research, conveying value through compelling product positioning and messaging, and driving strong adoption of new and existing products through high-impact launches and ongoing campaigns
- Diagnose buyer behavior and competitive dynamics to inform GTM and product strategy
- Oversee ongoing market research with both customers and prospective customers to advocate for buyer needs and capture competitive intelligence
- Validate campaign concepts and messaging through market testing and interactions with key industry analysts
- Create a feedback loop between our customer base and the product and marketing teams
- Advance our go-to-market strategy with compelling messaging and packaging
- Develop positioning and messaging for the products across our portfolio that convey differentiation and value in the minds of prospects and customers
- Contribute to recommendations for new pricing, packaging and product naming decisions
- Create high-quality sales narratives, collateral, case studies, and internal training materials that enable our sales and CX teams to drive higher win rates and expansion rates
- Maximize product adoption among prospects and current customers
- Generate widespread market awareness and incremental pipeline and revenue among prospects and customersby orchestrating successful product launches
- Partner closely with the Product Team to oversee roadmap communication, participate in the feature development process, and inform the company and market of our product vision
- Drive higher win rates, greater product adoption and expansion revenue with customers through sales enablement, product education and expansion campaigns
- SAMPLE WEEK IN THE LIFE
- Monday: Review trendlines on NLB win rates and product adoption rates, sharing insights across the team.. Develop a new copy deck for an upcoming product web page relaunch
- Tuesday: Weekly meeting with product managers. Final standup with the marketing team to cover all comms for an upcoming launch. An afternoon of self-led learning on pricing strategies
- Wednesday: Refine the launch plan for this upcoming quarter and share for feedback. Conduct 2 qualitative interviews with recent buyers in the category, and provide feedback on messaging 3 high ACV NLB prospect meetings
- Thursday: Launch a new customer campaign designed to increase adoption of 2 key product areas. Brief an agency to kick off an upcoming set of product teaser videos
- Friday: Propose a pipeline-generating product tie-in to the Demand Gen team for their upcoming webinar. Submit a creative brief for a new version of the sales narrative. Catch up with the marketing team during a social hour
Our take
The Employee Feedback Software market is expected to see a great rate of expansion in the coming years due to growing demands in the healthcare industry. It's no surprise then that there's a rising awareness of the benefits involved in the market, a market in which 15Five plays a key role.
By providing the Positive Product Design™, aligned with the latest positive psychology research, 15Five is one step above its competitors being the only company in the business that offers this software.
This approach has gained the company clients including Spotify, American Red Cross and Pendo. Along with backing from investors such as Siemens, Matrix Partner and Origin Ventures, accelerating its vision and solutions.
Steph
Company Specialist at Welcome to the Jungle
Insights
11% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jul 2022
$52m
SERIES C
Jun 2019
$30.7m
SERIES B
Total funding: $85.9m
Company benefits
- Medical, dental, and vision care
- Fertility consulting assistance
- 24/7 online therapy assistance
Company HQ
SoMa, San Francisco, CA
Leadership
David Hassell
(Executive Chairman & Founder)Co-Founder & former Facilitator at Strategy Day. Previously worked as an Advisor at Kite Adventures.
Share this job
View 3 more jobs at 15Five