Product Marketing Director, fabric
$153-204k
Agentic commerce platform
Job no longer available
Agentic commerce platform
501-1000 employees
Job no longer available
$153-204k
501-1000 employees
Company mission
To revolutionize commerce for everyone.
Role
Who you are
- 7+ years of product marketing experience
- Experience in a fast paced Enterprise SaaS company a plus to bring best in class practices to the team
- Experience as hands-on product marketer
- Exceptional verbal and written communication skills with the ability to influence others
- A portfolio of work that showcases product marketing success
- An ability to work both independently and collaboratively
- An interest in eCommerce, SaaS, startups, and modern software architecture
What the job involves
- The product marketing team champions and drives strategy to deliver differentiated positioning, messaging, and plans in alignment with product and sales business strategy
- You will build strong relationships with leaders in product management, sales, and customer success as well as our customers to understand their needs, experience with our technology, and validate messaging
- Establish a data-driven approach to market and customer insights, including evaluating TAM, segmentation, industries, and competitive landscape
- Partner closely with Product Management to evaluate and determine pricing, offers, and naming as appropriate
- Partner on the marketing strategy, ICP, and messaging for fabric’s suite of products
- Create marketing plans that align to key success metrics and inform global campaign execution and growth tactics
- Validate messaging with customers, prospects, and partners
- Manage and refine product-related content as one source of the truth for all extended teams
- Lead the development of content as part of GTM strategy, including battle cards and sales decks
- Create or inform customer-facing content including one-pagers, tutorials, blog posts, and web page copy
- Partner with customers and the customer success team to develop case studies and success stories
- Collaborate with the rest of Marketing to execute marketing strategies through GTM campaigns that generate new opportunities
Our take
Commerce systems are starting to feel outdated in a fast-moving world. Many businesses still rely on old platforms and manual work to manage products and customer experiences. But expectations has shifted and customers want speed and personalization, so they need systems that can adapt fast. This is where "agentic commerce" comes in, using AI to not just automate tasks but make decisions and respons intelligently.
fabric is building an AI-driven commerce platform designed to be more adaptive and intuitive. Its fabric NEON system introduces intelligent workflows, including a Product Agent that can manage product data, pricing, and personalization. Instead of doing everything manually, teams get a system that acts like a smart assistant and improves over time.
Now fabric wants to extend this across all areas of commerce, from logistics to marketing. The aim is to help teams move faster and make better decisions, not replace them. While it's still early days, the company is ready for a major shift in commerce, and if it succeeds, it could make business systems far more flexible and responsive to customer needs.
Steph
Company Specialist at Welcome to the Jungle
Insights
4% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Feb 2022
$140m
SERIES C
Jul 2021
$100m
SERIES B
Total funding: $292.5m
Company HQ
Pioneer Square, Seattle, WA
Leadership
Mike Micucci
(CEO)Prior to joining fabric in 2023, Mike was the COO at Automation Anywhere. He was also an Advisor at Thankful, Swell, and Bluecore.
Salary benchmarks
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