Product Marketing Director, fabric
$153-204k
Modular and headless platform for modern e-commerce
Job no longer available
Modular and headless platform for modern e-commerce
501-1000 employees
Job no longer available
$153-204k
501-1000 employees
Company mission
fabric's mission is to help businesses and people connect through commerce.
Role
Who you are
- 7+ years of product marketing experience
- Experience in a fast paced Enterprise SaaS company a plus to bring best in class practices to the team
- Experience as hands-on product marketer
- Exceptional verbal and written communication skills with the ability to influence others
- A portfolio of work that showcases product marketing success
- An ability to work both independently and collaboratively
- An interest in eCommerce, SaaS, startups, and modern software architecture
What the job involves
- The product marketing team champions and drives strategy to deliver differentiated positioning, messaging, and plans in alignment with product and sales business strategy
- You will build strong relationships with leaders in product management, sales, and customer success as well as our customers to understand their needs, experience with our technology, and validate messaging
- Establish a data-driven approach to market and customer insights, including evaluating TAM, segmentation, industries, and competitive landscape
- Partner closely with Product Management to evaluate and determine pricing, offers, and naming as appropriate
- Partner on the marketing strategy, ICP, and messaging for fabric’s suite of products
- Create marketing plans that align to key success metrics and inform global campaign execution and growth tactics
- Validate messaging with customers, prospects, and partners
- Manage and refine product-related content as one source of the truth for all extended teams
- Lead the development of content as part of GTM strategy, including battle cards and sales decks
- Create or inform customer-facing content including one-pagers, tutorials, blog posts, and web page copy
- Partner with customers and the customer success team to develop case studies and success stories
- Collaborate with the rest of Marketing to execute marketing strategies through GTM campaigns that generate new opportunities
Our take
The global e-commerce market is massively on the rise. Driven by changing consumer habits, especially the growth of shopping on mobile devices, the global market grew by almost $3 trillion between 2015 and 2020 and reached roughly $7 trillion in 2025.
Founded in 2017, fabric offers a "headless" commerce platform as a service to retailers, merchandisers, and sellers to streamline their e-commerce operations. The so-called "headless" commerce separates the front- and back-ends of e-commerce websites and applications, which allows brands greater flexibility and faster page loads.
fabric's strategy is focused on technology and innovation, particularly through the use of scalable software and APIs. Targeting brands that are "too big for Shopify" yet "too fast for Salesforce", it is looking to appeal to a niche within the e-commerce market that existing competition hasn't yet taken advantage of.
This approach has attracted a lot of interest, both from brands and investors, leading to major funding rounds in 2021 and 2022. fabric is using these funds to ramp up product development and expand into more markets.
Steph
Company Specialist at Welcome to the Jungle
Insights
4% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Feb 2022
$140m
SERIES C
Jul 2021
$100m
SERIES B
Total funding: $292.5m
Company benefits
- Competitive compensation packages
- PTO and Holiday plans
- Benefits packages which include Medical, Dental, Life, and Vision
- Fast-paced, fun and collaborative environment
- A team invested in you both personally and professionally
Company HQ
Pioneer Square, Seattle, WA
Leadership
Mike Micucci
(CEO)Previously COO of Automation Anywhere and was an Advisor at Thankful, Swell and Bluecore.
Salary benchmarks
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