Vice President of Growth Marketing, Health-E Commerce
$200-250k
+ Discretionary Annual Bonus Eligibility: Up to 25%
Connecting consumers to FSA & HSA eligible products
Job no longer available
Connecting consumers to FSA & HSA eligible products
101-200 employees
Job no longer available
$200-250k
+ Discretionary Annual Bonus Eligibility: Up to 25%
101-200 employees
Company mission
To educate and support individuals as they embark on the path to personal health improvement.
Role
Who you are
- Bachelor’s degree in Marketing, Business Administration, or related field. MBA a plus
- Minimum 10 years of experience in digital marketing, preferably at a retail company
- Digital marketing experience including Growth Marketing, Performance Marketing, Email Marketing and/or managing Loyalty programs
- Analytical, obsessive about optimization, and constantly looking for ways to optimize CAC, ROAS and LTV
- Love to test and iterate on new channel opportunities think creatively about new ways to scale
- A deeply collaborative team player with a hands-on mentality
- Resourceful (a true owner) and highly results-motivated
- A great presenter and communicator across all levels of the organization
- Ability to proactively manage multiple priorities and teams in a fast paced, change oriented environment
What the job involves
- The Vice President, Growth Marketing, will drive revenue growth with an entrepreneurial mindset bringing bold ideas and an experimental (lean/analytical) process
- This role will oversee all Performance Marketing and CRM responsibilities within the company
- This role will drive customer acquisition, engagement, retention and reactivation through SEO, Paid Search, Paid Social, Affiliate, Display, Podcast, Radio, Video, Out of Home, Email, Loyalty and other top-of-funnel awareness-driving programs
- This position will develop and drive sales and marketing plans for multichannel market penetration, growth and expansion; and will be responsible for building and managing all related expense budgets
- This role will lead the contact strategy, list scoring and modeling, forecasting, new name acquisition strategy and performance reporting and analysis
- This VP will be an outstanding multi-channel marketer with deep knowledge of brand building, digital retail, and digital marketing best practices
- The VP will develop and maintain effective partnerships with cross-functional teams to drive business results
- Develop and manage the Health-E Commerce performance marketing strategy which includes acquisition, conversion, awareness, retention and loyalty of prospective and existing partners to grow top line revenue and increase operating profit
- Leading a high-performing team to create and implement strategic marketing initiatives across various marketing functions including performance marketing, events, social media marketing, product marketing and partnerships
- Creating and implementing the marketing plan in line with overall business objectives while striking a balance between longer-term strategic brand building activities, mid-term lead generation and nurturing, as well as quick wins to achieve targets
- Using data and analytics for decision making and measuring marketing effectiveness as well as creating a culture of structured experimentation and iteration to drive growth
- Building win-win relationships with new and existing partners
- Manage the marketing budget to drive sustainable bottom-line growth
- Partner with resources across the organization to build 1:1 personalization strategies against identified opportunities --- these strategies will include the use of all vehicles and all channels – e.g., email, campaigns, digital, B2B2C etc
- Lead efforts to optimize marketing campaigns , improve the customer experience, enhance database infrastructure, leverage the e-commerce business, as well as improve data capture and customer interaction at all “touch-points
- Oversee email campaign optimization, including overall segmentation strategy, targeted messaging, email acquisition, win back programs and other solutions to increase sales generated from email
- Develop and coordinate all customer contact strategies. Provide new vehicles and determine the effectiveness of existing methods
- Drive a cross-channel strategy for acquiring new registrants for the company’s database, and implement cross-channel initiatives that maximize their lifetime value to the company
- Partner to build segmentation and analysis of web customers, offering recommendations to improve conversation, and retention
- Optimize customer segmentation of the database; provide regular segmentation counts and ad hoc analysis for multiple channels
- Create an operating environment and establish performance standards that result in industry-leading customer relationship marketing programs and procedures in a “test and learn” culture
- Provide response analysis of all segment performance; summarizes all testing and provides post mortem analysis (Offer testing and reporting)
- Establish and implement best practices for database and email marketing processes, measurement, evaluation, data capture, segmentation, maintenance, and customer/ prospect list selection
- Partner with Engineering to establish strategic direction for tools and technology to support the implementation and execution of the customer relationship marketing strategy
Our take
Health-E Commerce is one of the digital health industry’s leading providers of direct-to-consumer pre-tax health and wellness accounts. It is the parent company for a family of brands including FSA Store, HSA Store and WellDeserved. Combined, these serve millions of consumers in the US.
The company has flourished as an increasing number of Americans are using their workplace benefits to design healthcare solutions at a time of rising costs. Health-E Commerce’s brands have become trusted solutions for millions of consumers shopping with FSA (Flexible Spending Account) and HSA (Health Savings Account) currency.
The company has remained focused on continuous improvement and development of new/expanded offerings. This sets up Health-E Commerce nicely to remain a top player in the space.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (2 rounds)
Jul 2012
$2.2m
SERIES A
Apr 2011
$0.9m
SERIES A
Total funding: $3.1m
Company HQ
Dallas Downtown Historic District, Dallas, TX
Leadership
Zack Peckham
(CEO)Zack joined Health-E Commerce in 2017 as VP of Strategy, moving into the role of CFO in 202 and CEO in 2025. Prior to this, he spent nearly 5 years at Afton Capital PArnters as a Principal.
Stuart Hill
(CFO)Prior to joining Health-E Commerce in 2025, Stuart was the CEO of Kate Somerville Skincare and CFO of Unilever Prestige, Paula's Choice Skincare, and Dermalogica.
Keri Kaiser
(CRO)Prior to joining Health-E COmmerce in 2022, Keri spent 10 years at Children's Health as a VP then Senior VP of Marketing and Communications and then Chief Marketing and Experience Officer, SVP of Marketing, Communications and Experience.
Bhargav J. Shah
(Chief Product & Technology Officer)Alongside Health-E Commerce, Bhargav is the Founder and CTO of RSDB Consulting. Previously, he was the CTO of One Technology and Chief Information Officer at Pier 1 Imports and IntegraCore.
Rachel Rouleau
(CCO)Rachel joined Health-E Commerce in 2013 as a Compliance Director, she then moved into the role of VP of Compliance in 2022 and CHief Compliance Officer in 2022. Previously, she spent 4 years at WageWorks in various COmpliance/Communications roles.
Vik Panda
(CDHO)Prior to Health-E Commerce, Vik spent 19 years as a self-employed Consultant/Advisor. He was also the COO at Maximus and GM at Thirty Madison.
Seiya Vogt
(CMO)Prior to Health-E Commerce, Seiya spent 3 years at Thiry Madison as a VP of Marketing. He also worked as a VP of Marketing & Growth at Boxed.
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