Product Marketing Manager, HqO
$130-160k
OTE
+ Equity
Monday-Thursday in office
4+ days a week in office
Workplace experience technology
Be an early applicant
Workplace experience technology
101-200 employees
Be an early applicant
$130-160k
OTE
+ Equity
Monday-Thursday in office
4+ days a week in office
101-200 employees
Company mission
To enable owners, operators, and employers to create meaningful physical and digital connections with the people in the workplace.
Role
Who you are
- 5+ years of product marketing experience in a SaaS or technology company, with a track record of owning GTM strategy from brief to launch
- Demonstrated success launching and scaling products, with measurable impact on adoption, engagement, or revenue
- Exceptional writing and storytelling skills, with the ability to translate complex technical capabilities into clear, compelling customer value
- Strong cross-functional instincts and the ability to align stakeholders, navigate competing priorities, and keep GTM plans moving
- Comfort operating in a fast-paced, high-growth environment where you balance multiple projects and deliver with urgency and quality
- An analytical mindset with experience using product data, campaign metrics, and customer feedback to sharpen messaging and inform strategy
- Familiarity with B2B and/or proptech markets is a plus, but not required
What the job involves
- We are looking for a Product Marketing Manager to join our Marketing team, reporting to the Director of Marketing. In this role, you’ll own how HqO’s products come to life in the market by crafting compelling positioning and messaging and driving home adoption and awareness
- You will be the connective tissue between Product, Marketing, Sales, and Customer Success, ensuring every product launch, campaign, and story reinforces HqO’s leadership in real estate experience technology
- Plan and execute go-to-market product launches, developing positioning, messaging, enablement materials, and campaigns in close collaboration with Product, Sales, and Customer Success
- Own product adoption strategy by partnering with the broader marketing team on targeted communications and collaborating with Customer Success on customer education initiatives
- Develop impactful content, including one-pagers, presentations, product videos, case studies, and customer stories that clearly articulate the value of HqO's platform, working alongside content and design partners to bring it to life
- Collaborate with the broader Marketing team and agency partners to amplify product news and launch momentum across owned and earned channels
- Lead internal enablement by ensuring Sales, Customer Success, and Client Services teams have the right resources, messaging, and proof points to position our products effectively
- Monitor and analyze product usage and campaign performance, using insights to refine messaging, drive engagement, and surface opportunities for improvement
- Partner with customers and internal teams to capture feedback and success stories that inform future launches and strengthen our brand narrative
- Monitor the competitive landscape and synthesize market insights into actionable positioning recommendations for the product and marketing roadmap
Our take
HqO is a real estate tech company that helps commercial property teams and employers trim operating costs and boost employee satisfaction. Its suite of tools brings together digital, physical, and personal amenities and services in a single branded space - managing things like room bookings and door access, as well as events.
It’s a fairly unique proposition, which importantly enables businesses to know precisely what cuts to make, and where. The premise has taken off, with the company landing over half of the Fortune 100 as clients, including JPMorgan, Dell and JLL.
HqO has also executed a number of acquisitions that indicate it’s looking to make its tools more data-rich. This is a smart strategy, as more businesses invest in employee experience as a way of attracting and retaining top talent. So there should be plenty of demand for HqO’s data-rich, comprehensive toolset to get them there.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-25% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Oct 2023
$50m
SERIES D
Apr 2021
$60m
SERIES C
Total funding: $156.8m
Company benefits
- Unlimited PTO
- 401K
- Health PPO
- Flexible Workplace Policy
- Vision & Dental Coverage
- Commuter Benefits
- Free Library & Education Courses
Company HQ
Downtown Crossing, Boston, MA
Leadership
Chase Garbarino
(Co-Founder & CEO)Previously co-founded online publication CampusWord, then media company American Inno where they were CEO for nearly 7 years. Is also a board member for Technology Underwriting Greater Good (TUGG).
Cregory Gomer
(Co-Founder)Co-founded American Inno, and subsequently worked as an advisor at Flybridge Capital Partners. Is also an advisor at Techstars and Babson College.
Jared Stenquist
(Co-Founder)Originally a firefighter, who pivoted to found CampusLIVE, Breaktime Media, and then VentureApp.
Kevin McCarthy
(Co-Founder)Previously the co-founder and CTO of CampusWord, Streetwise Media, and then VentureApp.
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