Head of Integrated Product Marketing, Philo
$170-250k
+ Stock options
Live TV streaming service
Job no longer available
Live TV streaming service
201-500 employees
Job no longer available
$170-250k
+ Stock options
201-500 employees
Company mission
To provide affordable and accessible television streaming services to everyone.
Role
Who you are
- 8+ years of experience in product marketing or related roles in the consumer product or media industry
- Proven track record of developing go-to-market strategies across products, particularly in a direct-to-consumer or ecommerce environment
- Highly analytical with a data-driven mindset, and a strong focus on developing customer insights that lead to business results (experience with business intelligence tools and/or SQL a plus)
- Strong leadership skills with experience managing and developing high-performing teams
- Experience collaborating with cross-functional stakeholders including product, data science, marketing, engineering, and business teams
- Exceptional communication, presentation, and storytelling skills with the ability to engage senior leadership and external partners
- Proven ability to balance strategic vision with hands-on execution, ensuring timely delivery of key initiatives and outcomes
- Passionate about technology and committed to delivering world-class experiences for customers
What the job involves
- This role will lead and drive the strategy for integrated product marketing, ensuring our products deliver maximum value to our audience while increasing lifetime value
- You will be responsible for collaborating with our “goal based” product teams, overseeing go-to-market execution, and working closely with brand, growth, and lifecycle to build a world class customer journey
- Your leadership will help elevate Philo’s product offerings while ensuring subscriber satisfaction and engagement across all touch points
- Develop a comprehensive marketing strategy that aligns with Philo’s business goals across our free, core subscription, and premium upgrade businesses
- Oversee go-to-market strategy for our programmatic advertising business (B2B)
- Steward efforts to define durable customer segments by leveraging deep customer insights to inform product development and engagement strategies. Use qualitative and quantitative data to understand customer behaviors, pain points, competitive landscape and preferences throughout the customer journey
- Collaborate with product management, engineering, marketing, and data teams to refine product positioning, value propositions, features, and messaging tailored to different customer segments
- Drive cross-functional initiatives with an emphasis on improving overall lifetime value (LTV)
- Ensure successful product launches, orchestrating go-to-market execution for new features and enhancements
- Establish and monitor key metrics for initiatives with core focus on continuous optimization
- Inform potential strategic partnerships and own relevant marketing execution
- Manage a small product marketing team, providing direction on messaging, targeting, and tactics informed by customer data trends
Our take
Streaming services offer cheaper options than cable TV packages, but prices are beginning to rise. This is partly due to packages beginning to bundle costly sports and other media packages that viewers do not necessarily want.
Philo offers a streaming service that aims to provide a streamlined selection of channels as an affordable, yet comprehensive, viewing option. The streamlined and high-quality channel offerings are available to viewers at $30 per month, a price significantly lower than standard cable subscriptions, with the base option including around 60 live channels and over 75,000 on-demand offerings.
Philo stands out through features like a co-viewing service that lets up to three people watch the same program together, enhanced cloud DVR functionality, and expanded compatibility with smart TVs and popular streaming devices such as Roku, Fire TV, and Apple TV. These updates demonstrate Philo's continued focus on accessibility, user experience, and cost-effective entertainment.
Steph
Company Specialist at Welcome to the Jungle
Insights
10% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Aug 2020
$50m
SERIES D
Jul 2018
$41.4m
SERIES C
Total funding: $155.7m
Company HQ
Telegraph Hill, San Francisco, CA
Leadership
Andrew McCollum
(CEO)Studied Computer Science at Harvard before co-founding Facebook. Joined Philo in 2014 and has acted as CEO since.
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