Product Marketing Manager, TigerConnect
Santa Monica, CA
Healthcare communication and collaboration suite
Be an early applicant
Healthcare communication and collaboration suite
201-500 employees
Be an early applicant
Santa Monica, CA
201-500 employees
Company mission
To provide a healthcare communication solution that radically improves the way care is delivered.
Role
Who you are
- 5+ years of industry experience in product or marketing with at least 3 years of product marketing experience in SaaS
- Experience in healthcare technology industry required, experience in healthcare scheduling software a plus
- Bachelor’s degree in business or marketing; MBA is a plus
- Proficient in productivity applications such as MS Office, SharePoint, PowerPoint, Project Management Software, Jira and/or Asana
- Comfortable using CRM tools such as Salesforce
- Familiar with competitive intelligence and win/loss tools
- Exceptional ROI-tracking skills, able to prove what is –or isn’t—working
- Strong public speaking skills, comfortable in front of large or senior groups, demo’ing or presenting
- Solid writer capable of organizing thoughts and observations into a clear, engaging narrative
- Excellent people and project management skills to interact with staff, colleagues, cross-functional teams and third parties
What the job involves
- As a Product Marketing Manager, you collaborate with several critical areas to the business – Product, Marketing, and Sales. Your relentless curiosity about the way healthcare organizations communicate and collaborate, your eagerness to discover and share market and competitive findings with the Sales and Product teams, and your broadening marketing expertise make you an indispensable member of the Product Marketing team
- This role will help bind our product strategy to the tactics we need to drive success in sales and marketing and to achieve results. You will play an integral role in coordinating product launches, supporting campaign efforts, monitoring, and managing competitive intelligence, and enabling sales
- You know our competitors like the back of your hand: what they do today and where they’re headed. You also know our buyers better than they know themselves, including how they make their buying decisions.
- This isn’t guesswork. You back up strategic insights with market evidence and then use that knowledge to help drive the development of positioning and campaign messaging that resonates with buyers and empowers our sales channels to be successful. At times, the role is a balancing act that requires strong diplomatic skills, including knowing when to observe and when to dive in
- Product Acuity – Develop deep expertise around our key product and workflow offerings: Clinical communication, alarm management & event notification, scheduling, and patient engagement
- Competitive Intelligence - Become an expert on our competition, why we are winning/losing and how they are positioned
- Market Intelligence – Be the expert on our buyers, who are they, how they buy and their key buying criteria
- Persona Development – Research and document our persona buyers’ processes in depth, including the who, what, when and why behind the decisions they make. Then share your findings to drive changes to our sales and marketing processes
- Marketing Collateral – Create content that helps drives sales – including battle cards, datasheets, product guides, bottom of the funnel content, demo videos and more
- Go-to-Market Planning – Plan the launches of new products and enhancements and coordinate the cross-functional implementation of the plan
- Sales Enablement – Understand and support our sales channels by training them on competitive intelligence, product messaging and establish a steady feedback loop for improving both the data and how Marketing supports Sales
- Marketing Effectiveness – Obsessively track performance of the marketing programs by identifying key metrics and continually suggest campaign and content improvements
- Cross-department Collaboration – Interface with Product Management, Sales, and Customer Success and others to develop product positioning and messaging that resonates with our target segments, buyers, and personas
Our take
TigerConnect unifies the whole healthcare system under one platform, enabling users to connect to hospitals, healthcare providers, patients and their families within one easy to use, secure interface.
According to the Joint Commission Center for Transforming Healthcare, almost 80% of serious medical mistakes involve miscommunication between caregivers. TigerConnect effectively minimises errors in comms and the sharing of critical data between departments, meaning greater efficiency and quality of care.
As many healthcare organizations remain stuck in the technological dark ages, TigerConnect is leading the way in the digital transformation of clinical collaboration. This enables the company to play a key role in strengthening patient care, cutting costs and streamlining the workflows that keep people healthy.
Steph
Company Specialist at Welcome to the Jungle
Insights
-4% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Oct 2020
$45m
SERIES D
Nov 2015
$50m
SERIES C
Total funding: $129.1m
Company benefits
- Prime office space in the major tech ecosystems of California - Silicon Beach and Silicon Valley - each complete with a loaded fridge and tons of other perks (think rock climbing wall, food trucks, yoga, happy hours & more)
- An opportunity to work closely with a proven executive team, board, and serial entrepreneurs
- A fun environment that embraces a “work hard-play hard” culture
- Nedical benefits
- 401K matching plan
Company HQ
Mid-City, Santa Monica, CA
Leadership
Brad Brooks
(Founder & CEO)Having started their career at Donaldson, Lufkin & Jenrette, they worked for over 6 years at DIC Entertainment as President. They served as MD of Imperial Capital for 4 years before founding TigerConnect in 2010 and Whisper in 2012.
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