Email Marketing & Newsletter Strategist, Vox Media
The Verge
$72-85k
Independent media company
Job no longer available
Independent media company
1001+ employees
Job no longer available
$72-85k
1001+ employees
Company mission
To shape the future of the media industry.
Role
Who you are
- 3–5 years of experience managing both editorial newsletters and marketing email campaigns, ideally within a media or publishing environment
- Deep understanding of audience development, lifecycle marketing, and newsletter strategy
- Proven experience with Sailthru and CRM platforms
- Strong editorial judgment and experience working closely with journalists or content creators
- Solid grasp of email marketing best practices: segmentation, personalization, A/B testing, automation, and compliance
- Proficiency in email analytics and reporting tools; ability to translate data into recommendations
- Excellent project management and cross-functional collaboration skills
- Comfortable editing copy, collaborating on design, and working within tight deadlines
What the job involves
- The Verge is seeking a strategic and editorially minded Email & Newsletter Marketing Strategist to manage the evolution of our email ecosystem
- This role combines hands-on newsletter publishing with lifecycle marketing strategy, and is ideal for someone who thrives at the intersection of journalism, audience engagement, and performance marketing
- You’ll manage our editorial newsletter operations and own the marketing email workflow, ensuring our newsletters are sharp, timely, and aligned with The Verge’s voice, while also using data and segmentation to drive engagement, subscriptions, and reader loyalty
- You’ll work closely with editors, designers, audience development, and product teams to deliver campaigns that serve both editorial and business goals
- This role reports to the Director of Audience and Subscriptions and collaborates across the Consumer Revenue, Editorial, Growth, and Analytics teams
- Oversee the day-to-day editorial newsletter process, partnering with writers and editors to ensure high-quality, on-brand sends across flagship and vertical newsletters
- Own and execute The Verge’s marketing email calendar, including campaigns that support audience growth, editorial launches, seasonal promotions, and subscriber retention
- Lead segmentation and targeting strategies to personalize newsletters and marketing sends based on user behavior, content interests, and lifecycle stage
- Plan, build, QA, and deploy lifecycle campaigns such as onboarding, winback, renewals, and other automated journeys
- Collaborate with editorial, design, and product teams to craft email experiences that reflect The Verge’s editorial voice and design sensibility
- Develop and maintain an A/B testing roadmap to optimize subject lines, content, design, and send timing for performance
- Monitor, analyze, and report on key metrics (open rates, CTR, conversions, unsubscribes) and deliver actionable insights
- Maintain list health and compliance with privacy and legal standards
- Contribute to the long-term roadmap for email at The Verge, including tooling, automation, and audience development opportunities
Our take
Whilst magazines and newspapers are not as popular as they once were, digital journalism is alive and well. However, many people feel that digital content is becoming less natural and informative, and instead has become focused on sensationalism and ‘click-bait’ as a means of advertising.
Vox Media publishes media across various digital platforms, focussing on providing insightful and informative journalism through storytelling, commentary, and cultural conversation. Whilst the company's editorial networks are meant for entertainment purposes, they do this through a means that increases awareness and interest of affiliate brands. Generally, their digital content aims to lead readers to subscribe to a podcast, click a link, or purchase a product.
Marketing through digital publishing is nothing new, but Vox Media has approached this with an interesting perspective by focussing on producing content that inspires a reader to follow up on a brand, as opposed to being suggested to do so. This helps the content remain natural and legitimate, as opposed to feeling spammy and pushy. With numerous acquisitions at its back, and a recent and substantial investment in the company, Vox Media will continue scaling its existing brands and operations, as well as securing the resources to continue its ascent into the future.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-13% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Aug 2015
$200m
SERIES F
Dec 2014
$46.5m
SERIES E
Total funding: $307.7m
Company benefits
- Work from home opportunities
- Comprehensive and inclusive physical and mental healthcare
- 401k program for eligible employees
- Learning and development opportunities
- Employee-assistance programs
- Flexible arrangements depending on job responsibilities
- Generous paid time off
- Expansive parental leave
Company HQ
Dupont Circle, Washington, DC
Leadership
Jim Bankoff
(Chairman & CEO)Jim served as President of Netscape for 2 years before joining Aol as President in 2000. They left after over 6 years to serve as Senior Advisor of Providence Equity Partners and co-found Vox Media in August 2008.
Trei Brundrett
(Senior Advisor)Trei studied at the University of North Carolina before working in Directorship at OzSearch, Mediatruck, Oak Sanderson, and Forward Together. They co-founded Vox Media in 2008, serving since 2017 as COO.
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