Mid-Weight Creative, Hypebeast
Global leading platform for contemporary culture and lifestyle
Job no longer available
Global leading platform for contemporary culture and lifestyle
201-500 employees
Job no longer available
201-500 employees
Company mission
To share the most authentic aspect of culture around the globe.
Role
Who you are
- 4+ years experience as a creative, art director, copywriter, editor or strategist at a publisher, creative agency, or similar
- Concept, develop and pitch campaigns aligned to client goals that fit within a specific cultural lens and make sense within a given product set
- Utilise provided data and client creative strategy/platforms to inform creative decision making
- Translate top-line ideas into detailed strategy-led and/or creative-led campaigns
- Propose content launch strategies and campaign rollouts
- Justify campaign ideas and build creative arguments through research, data, and insights
- Use past campaign performance to inform new ideas
- Pitch ideas in an easy-to-understand and compelling way, both written and verbally to both internal and external stakeholders
- Experience working cross-functionally across sales, accounts, and production teams, prioritising deliverables and deadlines
- In-depth understanding of the HYPEBEAST brand as well as the landscape of contemporary youth culture, including but not limited to: fashion, art, design, music, sports
- Proficient in Keynote, Google Suite, and have experience with Adobe design suite
- Able to develop strong working relationships with your wider team – you are a central cog and a vital part of the everyday operation
- A super effective time manager
- Positive, proactive and solutions-driven – always thinking one step ahead
- The ideal candidate needs to have a proven track record of responding to creative proposals, working on live productions and developing internal projects within an agency and/or media environment
- This role is ideal for someone with strong foundational creative skills who is excited to grow within a fast-paced combination agency/publisher environment
- Candidate must be eligible to work in UK
What the job involves
- We’re looking for a Mid-Weight Creative to join the EMEA Creative Team, supporting the end-to-end development and production of branded and white-label content, events and campaigns for our brand partners
- This is an exciting opportunity to join a fast-growing team, working with some of the best brands in the world
- Develop a deep understanding of Hypebeast’s platform and products, and use that knowledge to work closely with the EMEA-based creative team comprised of conceptual thinkers, designers, art directors and writers to develop ideas and build campaigns that use our brand’s cultural acumen to produce content and experiences that exceed client expectations
- Write and structure pitch/creative concept decks, narratives, briefs and executional direction that clearly communicate the campaign strategy and creative approach
- Use your passion for youth and contemporary culture to answer creative briefs with innovative thinking and solutions and present these in cohesive, visually enticing presentations to both internal team members and clients
- Understand design, art direction, strategic and copywriting processes alongside production stages—from pitch to creative development, pre-production, production, post-production and delivery
- Facilitate conversations between team members, and considering how we can make the work even better at each stage
- Work alongside our production team to scout talent and brief talent during pre-production, as well as provide creative and art direction on productions/on set
- Collaborate closely with sales and project management teams to keep on track with timelines, deliverables, and feedback cycles
- Research and analyse content opportunities, industry and consumer trends across platforms and competitors and recommend strategies, interactions or approaches
Salary benchmarks
Our take
Founded in 2005 as a hobbyist men's fashion blog, Hypebeast has today exploded into an editorial and eCommerce empire with several major media outlets aimed at different market segments, a commerce branch with an online and high street presence, and a creative production agency for talent working in fashion and other areas. Considered to be an influential authority on street fashion and culture, it has amassed an audience of over 16 million unique viewers per month, mostly among men aged 18-35.
Hypebeast is named after the street fashion style emphasising heavy branding, which has been on something of a downturn lately. Men are beginning to turn towards more subdued and luxe basics (an example of this trend is the recent global decline in sneaker sales compared to loafers). While this may in the short term impact Hypebeast's eCommerce offerings, its editorial team is pivoting to remain ahead of trends and maintain Hypebeast's influence on fashion culture.
As a trend leader, Hypebeast is continually expanding into new markets. Having established media outlets for women's and Asian fashion, it has recently moved into sports and even coffee, having opened a café in its flagship clothing shop in Hong Kong. Most recently it launched in Latin America with a Spanish-language and regionally curated offering. In the long term, it will continue to expand its presence in this market and seek to grow globally.
Freddie
Company Specialist at Welcome to the Jungle
Insights
4% employee growth in 12 months
Company
Company HQ
Tsuen Wan, New Territories
Leadership
Kevin Ma
(Founder & CEO)Founded Hypebeast in 2005. Prior to that studied for a Bachelor of Arts, Economics and Psychology at the University of British Columbia.
Patrick Wong
(CFO)Patrick joined Hypebeast in 2016 as a VP of Finance, he the became a Senior VPo fo Finance in 2019 and CFO in 2020. Prior to Hypebeast, he was a Finance Manager at Xplornet Communications and a Manager, Capital Market/Manager, Audit and Assurance at PwC.
Huan Nguyen
(CRO)Huan joined Hypebeast in 2014 as the Head of Brand Partnerships, USA, he then became the VP of Brand Partnerships in 2017 and CRO in 2022.
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