Senior Director of Marketing, Two Chairs
$220-235k
Plus Equity
More information about location
In-house therapy
Be an early applicant
In-house therapy
501-1000 employees
Be an early applicant
$220-235k
Plus Equity
More information about location
501-1000 employees
Company mission
To build a world where everyone has access to exceptional mental health care.
Role
Who you are
- 7+ years of marketing leadership experience within the healthcare space, with a proven track record in B2B2C or B2B healthcare marketing (specifically targeting health plans/payers), with behavioral health experience preferred
- Deep understanding of value-based care models, healthcare reimbursement, and the behavioral health landscape
- A highly analytical and insights-driven mindset; comfortable diving into complex clinical and operational data to extract compelling commercial narratives
- Demonstrated success translating complex, technical, or clinical concepts into clear, high-impact marketing collateral and presentations
- Extensive experience developing integrated marketing strategies that drive measurable business growth across diverse audiences and channels, with deep expertise spanning Product Marketing, Brand, Lifecycle, and Marketing Operations
- Demonstrated success partnering with executive leadership on growth strategy
- Experience building, scaling and leading high-performing marketing organizations through periods of rapid growth and change
- Excellent executive communication and cross-functional leadership skills
- A collaborative leadership style and passion for developing teams
What the job involves
- We're looking for a Senior Director of Marketing to lead our Marketing team and drive the strategy and systems that fuel Two Chairs growth
- This leader will oversee Brand and Product Marketing, Commercial Operations, and Integrated Marketing across all of Two Chairs target audiences, with a heavy emphasis on our health plan partners
- They will partner closely with Growth, Product, Clinical, Operations and Leadership to distill and communicate our complex value proposition, highlight the benefits of our differentiated clinical model and technology platform, strengthen our payer relationships, accelerate patient demand, and position Two Chairs as the behavioral health provider delivering on superior clinical outcomes
- This is both a strategic leadership role and an operating role. You'll set the long-term vision for Marketing while ensuring the team delivers measurable business impact
- Develop and execute the company's marketing strategy and organizational structure in support of enterprise growth objectives
- Lead and coach a multidisciplinary marketing organization spanning Brand and Product Marketing, Integrated Marketing, Commercial Operations and Lifecycle, including both full-time team members and contractors
- Build organizational capabilities, operating rhythms and processes that enable Marketing to scale alongside the business
- Manage marketing budget and prioritization
- Partner with Growth leadership to design and execute marketing strategies that accelerate adoption, expansion, and deep integration within major health plans
- Translate complex clinical data, patient outcomes, and value-based care metrics into compelling, insights-driven narratives that resonate with health plan executives and key decision makers.
- Equip our commercial team with sophisticated enablement materials, competitive insights, ROI calculators, and clinical proof points to shorten payer sales cycles and accelerate adoption and expansion
- Identify new growth opportunities through rigorous market insights, competitive intelligence, and cross-functional collaboration
- Own company positioning, messaging architecture, and brand strategy
- Ensure consistent, differentiated storytelling that bridges the gap between clinical excellence and commercial value
- Transform complex, raw clinical research and outcomes into highly compelling, evidence-based value propositions
- Protect and strengthen Two Chairs' position as the leader in outcomes-based behavioral healthcare
- Lead product positioning, messaging, launches, and commercialization strategies
- Partner closely with Product and Clinical teams to bring new capabilities to market
- Partner with Research and Clinical leaders to amplify evidence supporting the Two Chairs model
- Oversee a culture of data-informed decision-making; leverage market research, healthcare trends, and internal clinical data to unearth proprietary insights that drive marketing strategy
- Oversee commercial technology, reporting, attribution, CRM strategy, and operational excellence
- Build measurement systems that provide visibility into marketing performance across the funnel
- Foster a culture of experimentation, continuous optimization, and data-informed decision-making
- Where you'll make an impact in your first 90 days:
- Build trusted partnerships across Growth, Product, Clinical, and Operations
- Deeply understand the Two Chairs clinical model, data capabilities, and our current value proposition for health plans
- Assess the current marketing organization, operating model, and investment priorities
- Establish clear success metrics and operating rhythms for the marketing team
- Identify the highest-leverage opportunities to accelerate payer, patient, and clinician growth
- Where you'll make an impact in your first year:
- Establish a robust, insights-driven content and marketing engine that leverages our clinical outcomes to drive market thought leadership
- Increase Marketing's measurable contribution to enterprise growth
- Strengthen the company's market position and differentiated narrative
- Improve commercial enablement and payer engagement
- Establish scalable systems for marketing measurement, prioritization, and execution
- Develop future marketing capabilities in patient acquisition, lifecycle marketing, and growth
- Successfully reposition or sharpen our B2B narrative, resulting in measurable increases in payer engagement and commercial enablement velocity
Our take
Two Chairs is a digital therapy platform that matches clients with therapists based on their medical history, preferences and goals. Unlike many digital-only tools, the company operates a network of physical clinics in the San Francisco Bay Area where patients can receive in-person consultations.
It's part of a growing generation of mental health startups that are seeking to disrupt a costly and highly fragmented sector of the healthcare industry. Two Chairs is focusing on matching as a key differentiator, as it believes finding a good match is the best leading indicator of success in therapy.
A core challenge for Two Chairs will be growing its brick-and-mortar footprint. Growing a network of physical clinics will be capital-intensive and not as scalable as digital alternatives (the company faces competition from the likes of Basis, Wisdo, Aura, and more). But the company has enjoyed considerable success in funding rounds, and its 2024 investment is being used to hire more therapists, expand into new territories, and finesse its technology.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
71% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Apr 2024
$50m
SERIES C
Aug 2019
$21m
SERIES B
Total funding: $78m
Company HQ
South Park, Los Angeles, CA
Leadership
Alex Katz
(Founder & CEO)Prior to founding Two Chairs in 2016, Alex spent 2 years at Palantir Technologies as an Deployment then Enterprise Lead. He also spent 2 years at McKinsey & Company as a Business Analyst.
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