Growth Marketing Manager, Foursquare
$80-110k
+ Restricted stock units
In office T,W,TH
3 days a week in office
Location data platform
Be an early applicant
Location data platform
501-1000 employees
Be an early applicant
$80-110k
+ Restricted stock units
In office T,W,TH
3 days a week in office
501-1000 employees
Company mission
To create technology that constructs meaningful bridges between digital spaces and physical places.
Role
Who you are
- The ideal candidate will have deep expertise in marketing tools and technology, and understand how to translate product and brand messaging into campaigns that connect with our audience and provide measurable value to them
- 5+ years of experience in B2B, startup, or tech marketing
- Proven track record of building and scaling campaigns with a strong focus on ROI
- In-platform execution experience setting up and managing paid media campaigns in LinkedIn, X, Google, etc
- In-platform execution experience setting up and managing campaigns, workflows, forms, emails, and social publishing in HubSpot
- Analytical with a strong attention to detail
- Ability to operate independently and effectively to manage multiple projects and deadlines
- Expertise in Google Analytics, HubSpot, Salesforce, and similar platforms
- Experience working in a project management tool such as Asana, JIRA, Workfront, Canva, etc
- Your own unique talents! If you don’t meet 100% of the qualifications outlined above, we encourage and welcome you to still apply!
What the job involves
- As our Growth Marketing Manager, you’ll lead the creation and execution of marketing campaigns for new business and customer marketing, and partner with marketing colleagues and other departments to shape the demand generation, brand presence, and marketing channel strategy for Foursquare
- Manage and execute Foursquare’s demand gen and customer growth marketing strategy. The role will be focused on acquiring net new customers for our marketers products, and growing upsell/cross-sell opportunities within our existing business
- Develop the demand generation strategy to support lead gen (MQLs), new pipeline, and bookings goals for the marketers segment, while nurturing existing customer contacts and reaching new ones to create cross/upsell opportunities. Align on campaign goals, channels, and asset creation with department leads in campaign briefs, and leading execution through launch
- Manage website thought leadership content creation based on our target audiences’ behaviors and interest. Partner with marketing operations and product marketing to create evergreen and topical blogs and premium content for the website
- In coordination with marketing operations, manage and lead 2+ contract specialists in paid media and organic social media management, creating budgets, goals, conversion assets like landing pages, and developing an ongoing social content strategy and calendar
- Build a deep understanding of marketing technologies, processes, and systems necessary to reach our audiences in digital channels such as SEO/SEM, display, social media, email marketing, web, and video
- Collaborate with customer success and product marketing teams to identify and execute opportunities for upsell/cross-sell within our existing customer base, creating unique content and campaigns that enhance our value to our customers and create opportunities
- Drive the execution, monitoring and measurement of marketing programs and their success. In partnership with marketing operations, monitor and report on campaign performance using KPIs focused on key account penetration and engagement
- Compile and report on campaign and channel performance and results. Adjust programs/strategies using data and feedback from existing and previous campaigns
Our take
Foursquare was originally built as an app to make use of mobile phone GPS to 'check in' at certain locations. Over time, it has transformed from a user location check-in app into a large location platform that provides analytics to several business and consumer products.
Foursquare operates in a crowded market, but by continually innovating, it has managed to successfully fend off competitors. However, with the likes of Google Maps and Facebook Places in the same industry, it will be continually needing to set itself apart. Foursquare shows its appeal, though: major players including Twitter, Uber, Apple Maps, and Airbnb, to name a few, use the platform.
The company has an ambitious goal of bringing "Foursquare Everywhere", with part of its strategy to grow by acquisitions. For example, it acquired Unfolded, a geospatial analytics firm, to help enhance its analysis of location data. Foursquare has also made a deal with social media giant TikTok to provide insight into users' in-store activity to monitor the effectiveness of ads on the video platform, and partnered with Constellation Network to provide insights into restaurant and retail business traffic trends.
Steph
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
40% female employees
-3% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
May 2019
$150m
SERIES G
Oct 2018
$33m
LATE VC
Total funding: $394.4m
Company benefits
- Work from home opportunities
- Learning and development programs from individual contributors to managers
- Individual, professional coaching for all full-time employees
- Flexible time off - rest and recharge when you need it!
- Comprehensive and competitive health, vision, dental, life insurance
- 401(k) with company match
- Family planning programs via Carrot and Maven
- Employee Resource Groups to help you stay connected
Company values
- Embrace Growth
- Champion our differences
- Lead with trust
- Build connection
- Invent the future
Company HQ
Flatiron District, New York, NY
Articles
Leadership
Dennis Crowley
(Co-Chair)Having studied at New York University, Dennis co-created the big game projects PacManhattan and ConQuest before founding Dodgeball, which he managed after its acquisition by Google in 2005. In 2009, he co-founded Foursquare with Naveen Selvadurai.
People progressing
Marc worked as General Counsel for firms including Undertone, Viatel, and Time Inc. before joining Foursquare in 2016. Since October 2023, he has been Chief Legal and Compliance Officer.
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