Director of Marketing Operations & Technology, Handshake
$225-287.5k
OTE
Plus equity
3+ days a week in office
College career network and job board
Job no longer available
College career network and job board
501-1000 employees
Job no longer available
$225-287.5k
OTE
Plus equity
3+ days a week in office
501-1000 employees
Company mission
To democratize access to opportunity and ensure any student can build a great career no matter who they know, where they live or what school they attend.
Role
Who you are
- You’re a hands-on technical leader and a day-to-day manager who has a track record of working collaboratively and achieving strategic alignment across GTM teams
- You love architecting and scaling marketing systems and processes
- Ith your experience in martech and analytical roles, you always question data discrepancies and are able to translate complex findings into compelling actions while creating the systems to enable others
- Most importantly, you are someone who is an expert project manager, loves to A/B test, make cautious mistakes, optimize, ask questions, think outside the box and push boundaries
- If you're a Marketing Operations, Web and Technology leader who is passionate about systems and bringing clarity to complex processes, we encourage you to apply!
- B2B SaaS Marketing Operations, Analytics, Web experience in a people management role
- Advanced skills with Marketo, Demandbase, Looker, Salesforce, GA4 (other systems we use include Outreach, Knak, LeanData, SplashThat, Goldcast, Zoom Webinar, Iterable, A/B Tasty)
- Experience working with Data Science to integrate multiple data sources for actionable insights
- Proficiency with lead-scoring models, nurture, predictive modeling, campaign tracking, SEO, marketing automation systems, database health, targeting and segmentation
- Excellent time and project management skills; knowing when to say yes and when to say no
- Analytical mindset
- Experience building websites that grow quality traffic, performance growth and overall acquisition
- Excellent verbal and written communication skills, the ideal candidate has great interpersonal skills and finds it easy to communicate with team members at all levels of the organization
- Knowledge of current data privacy laws and governance
What the job involves
- As the Director, Marketing Operations, Technology and Web you will be a key leader responsible for driving growth through streamlined operational efficiency, marketing technology, website solutions and reporting and analytics
- In this role you will optimize current technology investments, ensure our website is built with best in class performance and SEO best practices and assess and integrate new applications that will bolster the marketing team’s efficacy across different regions, functions, and tools
- You’ll work hand-in-hand with our Sales Revenue Operations team to oversee and optimize our lead management and funnel processes as well as our Data Engineering team to ensure that the Marketing team has a complete, centralized and actionable picture of the data across our various databases to get us closer towards our goal of saying the right thing to the right person at the right time
- This is a highly visible role where you'll have the opportunity to directly impact the company’s bottom line
- This role reports to the Sr. Director, Revenue Operations and will partner closely with the CMO and Marketing team
- Own the marketing tech stack and manage relationships with technology vendors to identify opportunities to enhance and consolidate to maximize impact and usage
- In partnership with Sales Enablement and RevOps own and manage all aspects of lead scoring, routing, and enrichment
- Define our website strategy in partnership with Brand and Product Marketing team, lead the web dev team and build dashboards and monitor website performance in GA4
- Troubleshoot lead flow volume and proactively monitor systems to ensure seamless integration between Sales and Marketing for effective lead handoff
- Partner with the Data Engineering team to create centralized data and segmentation views across systems and databases to help the marketing team get in front of target buyers quicker and at scale
- Ensure compliance, quality and mailability across systems, audit and implement data privacy policies and keep a pulse on the latest operations trends (ex: third-party cookies)
- In partnership with Marketing Analytics, help bring clarity to funnel performance to drive improvement in program effectiveness, pipeline, funnel velocity and conversion rates
- Support strategic planning and setting of OKRs
Our take
The three founders of Handshake established their company in an attempt to eliminate inequality and make the student hiring landscape fairer. The Handshake platform acts as a LinkedIn for college students, pairing students from every walk of life with more than 650K employers, including the entire Fortune 500, which includes Google and Nike.
The graduate recruitment platform is open to any student with a valid @.edu email address, with more than 12 million active users from thousands of colleges and universities. With a student-first philosophy, the company generates revenue from both universities and employers rather than students.
Valued at $3.5B, Handshake has gained traction in a competitive market, although it has strong competition from recruiting giants LinkedIn and Indeed. It stands out, however, by helping students build new relationships and skills, rather than simply making connections to people they already know.
Steph
Company Specialist at Welcome to the Jungle
Insights
2% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Jan 2022
$200m
SERIES F
May 2021
$80m
SERIES E
Total funding: $434m
Company benefits
- đź’°Equity and ownership in a fast-growing company
- 🍼16 Weeks of paid parental leave for birth giving parents & 10 weeks of paid parental leave for non-birth giving parents
- đź’ťComprehensive medical, dental, and vision policies including LGTBQ+ Coverage. We also provide resources for Mental Health Assistance, Employee Assistance Programs and counseling support
- đź’»Handshake offers $500/ÂŁ360 home office stipend for you to spend during your first 3 months to create a productive and comfortable workspace at home
- đź“šGenerous learning & development opportunities and an annual $2,000/ÂŁ1,500 stipend for you to grow your skills and career
- 🏦401k Match: Handshake offers a dollar-for-dollar match on 1% of deferred salary, up to a maximum of $1,200 per year
- 🏝 All full-time US-based Handshakers are eligible for our flexible time off policy to get out and see the world. In addition, we offer 8 standardized holidays, and 2 additional days of flexible holiday time off. Lastly, we have a Summer and Winter #ShakeBreak, two one-week periods of Collective Time Off
Company HQ
Financial District, San Francisco, CA
Leadership
Garrett Lord
(Co-Founder & CEO)Majored in Computer Science at Michigan Technological University. Interned at Palantir Technologies before co-founding Handshake in 2012.
Ben Christensen
(Co-Founder)Graduated from Michigan Technological University with a degree in Computer Networking & Systems Administration. Interned at Target and worked as a Developer at Up and Running Software. Was part of Arbor Networks' ASERT Security Research team.
Scott Ringwelski
(Co-Founder)Attained a degree in Computer Software Engineering from Michigan Technological University. Co-founded Handshake in 2012.
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