Manager of Demand Generation, Wealthsimple

• A proven track record of growing top-of-funnel leads through multiple channels, with deep hands-on experience in paid media
• Experience partnering with sales organizations, with a solid understanding of how marketing contributes to pipeline and revenue
• Strong understanding of the full funnel, including lead generation, qualification, conversion, and optimization
• Analytical mindset with the ability to use data to diagnose problems, prioritize opportunities, and measure impact
• Comfort operating with autonomy in a fast-moving environment, with a strong bias toward execution and delivery
• Clear, structured thinking and strong communication skills

Desirable

• We’re looking for a Demand Generation Manager to own and scale key top-of-funnel demand generation programs
• This role is responsible for driving high-quality leads, improving conversion across the funnel, and partnering closely with Growth and Sales to turn demand into pipeline and revenue
• You’ll operate with a high degree of autonomy while delivering against clearly defined growth and pipeline goals, bringing structure and clarity to ambiguous projects and growth opportunities
• Own the execution and optimization of top-of-funnel demand generation across multiple channels, including (but not limited to) paid media, lifecycle programs, content, partnerships, and experiments
• Drive lead volume and lead quality, with a strong understanding of downstream conversion and pipeline impact
• Partner closely with Sales and RevOps to align on ICPs, lead definitions, routing, feedback loops, and pipeline goals
• Optimize the full funnel—from first touch to opportunity—through testing, CRO, and continuous iteration
• Build and maintain clear reporting on funnel performance, identifying opportunities to improve conversion rates at each stage
• Launch and scale new demand programs, bringing structure and clarity to ambiguous projects and under-defined initiatives
• Collaborate cross-functionally with Sales, RevOps, Product Marketing, Data and Creative to ensure tight execution and shared accountability