Retention Marketing Manager, ZOE
Stock options available
More information about location
Personalised nutrition company
Job no longer available
Personalised nutrition company
101-200 employees
Job no longer available
Stock options available
More information about location
101-200 employees
Company mission
To improve the health of millions.
Role
Who you are
- The ideal person is an ambitious problem solver with some proven experience and passion for retention marketing
- Love thinking about onboarding customers, drivers of engagement, and ways to convert interested prospects into paying members. Hands on experience in email marketing, community or referral programs a strong plus
- You can zero in on high impact opportunities and make progress fast. Confidence in prioritisation and ability to quickly launch and iterate are key
- You are passionate about understanding what drives user behaviour and how to influence it with marketing nudges
- You’re a confident and creative writer, you enjoy figuring out new ways of communicating to existing and prospective users
- You’re comfortable with numbers and making data-driven decisions
- You run a tight ship and have a sharp eye for detail - user journeys across segments get complicated fast, and emails can’t be unsent, so you have it all organised and ensure to get every important element right
- Team player - people love collaborating with you
- Keen interest in nutrition and health, passionate about helping people transform their relationship with food
- Braze experience
- Experience working with US based consumers and companies would be considered a bonus
- Experience working with Email, Chat, App and SMS campaigns at scale
- Experience working niche customer segments in a health or science capacity
- DTC Subscription experience is ideal; some form of digital marketing a must
- 1-3 years of experience with lifecycle/CRM programs, ideally with high-growth DTC startups
- Strong understanding of email marketing best practices with email CRM experience
- Strong copywriting skills and you’ll receive some training on this ongoing too!
- Analytical with strong understanding of A/B testing
- Understanding of customer communication best practices and compliance
- Highly organized with excellent project management skills
- Excellent written and verbal communication skills
- You’re a great collaborator: People love working with you
What the job involves
- We’re looking for a data-driven, Retention Marketing Manager to help millions more people discover ZOE through and become lifelong members
- Reporting to the Chief Marketing Officer, you will be responsible for the Retention Marketing program, which includes our email platform and communications strategy, our website experience which is our main lever to drive membership signups, and how we can leverage our service and nutritionist teams to help improve engagement of our existing members
- Create welcome, nurture, retention and winback programs for ZOE members
- Deeply understand our existing member audience segments, define new users and help shape their journey with ZOE
- Identify and prioritise engagement opportunities based on sizing impact, confidence and effort
- Own the strategy and execution of the onboarding nurture path (primarily email at the moment), from setting goals to developing the contact strategy and creative to measurement and optimisation
- Create the newsletter strategy, partnering with the Product, Brand Marketing and Coaching teams
- Find opportunities to feature all ZOE products (including new food products) in ZOE emails, newsletters and within the app experience
- Deploy NPS and Trustpilot campaigns to develop the social proof we need to further market the product beyond members and reach new audiences
- Run A/B tests and experiments to increase campaign performance
- Partner with the Product team to develop tests and experiments to improve the website experience and increase conversion rates for membership sign ups from visitors
Our take
ZOE is a science-first nutrition company shaking up everything we thought we knew about healthy eating. Behind the bold mission is a simple truth: the food we eat is often making us sick, and one-size-fits -all advice just isn't cutting it anymore. So, ZOE is flipping the script with the world's largest nutrition study and real, personalised insights based on users' bodies.
Its approach is all about turning cutting-edge science into everyday habits. Whether it's through its ZOE Membership (which already has over 100,000 users), the plant-packed Daily30+ supplement, or expert-packed podcasts, its helping people discover what truly works for their bodies. And it's not just theory, randomised trials show that the right food can make a noticeable difference in just weeks.
Freddie
Company Specialist at Welcome to the Jungle
Insights
68% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Dec 2025
$6.9m
LATE VC
Jul 2024
$15m
SERIES B
Total funding: $106.4m
Company benefits
- Free ZOE Kit (+1 for a family member or friend)
- Private Medical Insurance
- Paid time off available from day one
- 1x Life Event Day per year
- 2x Reset Days per year
- Social Budget
- WFH Budget (for items purchased after joining)
- Spill Mental Health Support
- Wellness Budget
- Growth & Development Budget
- Enhanced Parental Leave & Benefits
- ...and much more!
Company HQ
London, UK
Leadership
Jonathan Wolf
(Co-Founder & CEO)Graduated from the University of Oxford with an MA in Physics. Previously worked at Criteo as Chief Buying Officer/Chief Product Officer, at Yahoo! as Senior Director and at Atlas Venture as a Principal.
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