Director of Integrated Marketing, Lightspeed
+ Lightspeed RSU program (we are all owners)
3-5 days a week in office
Point of Sale & commerce platform
Posted today
Point of Sale & commerce platform
1001+ employees
Posted today
+ Lightspeed RSU program (we are all owners)
3-5 days a week in office
1001+ employees
Company mission
To bring the streets of our cities and communities to life by powering business owners with technology.
Role
Who you are
- 10+ years experience in Demand Generation and Brand Marketing in the European market
- Previous experience in Wholesale, Retail or Fashion is preferred
- Previous employment in B2B or eCommerce is preferred
- Expertise in leveraging marketing tools to generate, capture, nurture, track, and report on leads, conversions, and ROI
- Proven background in budgeting, marketing planning, and financial forecasting strongly preferred
- Ability to work within tight deadlines, adjust to changes in priorities and balance short-term needs with long-time strategic initiatives
- Experience developing a robust testing & optimization strategy to optimize lead generation and ROI
- Bachelor’s degree or relevant qualifications
- Experience with HubSpot and Salesforce is a plus
What the job involves
- NuORDER by Lightspeed is seeking an experienced Integrated Marketing Director to lead our EU growth strategy
- This is an opportunity for a sharp, ambitious and energetic marketing professional to develop and execute an end-to-end marketing plan for a fast-growing wholesale eCommerce, SaaS company that is transforming the fashion, apparel, sports, outdoor and footwear industries
- Plan, coordinate, and execute integrated marketing campaigns from conception to completion, in order to generate 60% of the new business revenue in EMEA
- Collaborate with internal teams, including marketing, sales, product, and creative, to ensure cohesive messaging and consistent brand experience across all channels
- Oversee the creation of compelling and engaging content for marketing campaigns, including copywriting, visual assets, and multimedia content, tailored to specific audience segments and channels
- Utilize marketing automation tools and technology platforms to streamline campaign execution, track performance metrics, and optimize marketing initiatives for maximum impact
- Analyze campaign performance metrics and customer insights to identify trends, opportunities, and areas for optimization. Use data-driven insights to refine marketing strategies and improve campaign effectiveness
- Provide regular performance reports on campaign ROI, lead progression, KPIs, and growth opportunities for senior leadership
- Manage the EU marketing budget effectively, allocating resources to maximize ROI and achieve marketing objectives within allocated budget constraints
- Conduct market research and competitive analysis to stay abreast of industry trends, consumer behavior, and competitor activities. Use insights to inform marketing strategies and identify new opportunities for growth
- Collaborate with external vendors, agencies, and partners as needed to support marketing initiatives, ensuring deliverables meet quality standards and deadlines
- Grow brand awareness in primary target regions and verticals
Salary benchmarks
Our take
Lightspeed provides restaurateurs and retailers with the simplest way to run their businesses at full potential. It helps entrepreneurs offer their customers positive and memorable experiences by taking care of the day-to-day management aspects of their business.
Around 75,000 businesses processing over $17 billion in transactions annually use Lightspeed’s restaurant POS software and omnichannel retail solution to manage inventory, customer preferences, sales and reporting — all from one centralised platform. Headquartered in Montreal, Lightspeeds team is distributed across North America, Europe and Asia Pacific, now serving over 150,000 locations worldwide.
Lightspeed POS maintains a unique edge over other companies of its type because it has secured the legal rights for the sole use of certain technologies. It has two registered patents in computing, calculating categories. These patents certify that Lightspeed POS is the sole owner of this intellectual property, which means that no other companies can use them.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- With Lightspeed PX, you can enjoy flexible paid time off and up to 2 months remote per year with our hybrid work policy
- Equity options, because this is your company too
- Contributions to your pension plan. Your future matters
- Training opportunities to grow your skills and career
- Health and wellness credit so you feel your best
- Time off to volunteer and give back to your community
- Interest groups, from #coffee_pals to sponsored sports teams
- Computer purchase program to get your personal Macbook
Company values
- We make it matter.
- We make it happen.
- We make it together.
- We make it human.
- We make it about the customer.
- We make it data driven.
Company HQ
Old Montreal, Montreal, QC
Articles
Leadership
Dax Dasilva
(Executive Chair)Founder of Never Apart, previously Developer of Bitmovers. Studied Computer Science, Art History, and Religious Studies at The University of British Columbia. Served as CEO for Lightspeed for 17 years until 2022.
JP Chauvet
(CEO, not founder)Co-founded Chardonnat and served as CEO of Atex and as Vice President of Sales and Marketing for both Nstein Technologies and IXIASOFT.
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