Director of GTM Enablement, Culture Amp
$200-240k
+ Equity
Platform for staff surveying & analytics
Open for applications
Platform for staff surveying & analytics
501-1000 employees
Open for applications
$200-240k
+ Equity
501-1000 employees
Company mission
To build a better world of work by making the power of people analytics accessible to everyone.
Role
Who you are
- Significant leadership experience in Revenue or Sales Enablement within B2B SaaS, owning multi-role enablement (Sales, SDR, CS) and delivering measurable impact on ramp, win rate, deal velocity, and NRR/expansion
- Demonstrated success building scalable onboarding and role-based curricula, and launching cross-functional readiness programs that integrate product, competitive, and process change enablement
- Strong cross-functional influence partnering with Product Marketing, Product, Demand Gen, Sales/CX leadership,and Revenue Operations; proven change management in complex and fast-moving GTM environments
- Data-driven approach to enablement with proficiency collaborating on reporting and establishing inspection cadences tied to GTM outcomes and productivity metrics
- Familiarity with modern GTM toolsets (e.g., CRM, conversational intelligence platforms, learning/enablement platforms) and comfort incorporating AI-driven insights into training and coaching programs
- Excellent storytelling, facilitation, and coaching skills; ability to help translate a company narrative into simple, role-ready talk tracks and assets that sellers actually use
- (Nice to have) Experience enabling multi-product SaaS motions and multi-party buyer committees; experience driving advanced value selling; comfort aligning to CHRO-first narratives with CFO/COO/CIO adaptations in HR tech or adjacent categories
- Customer and outcomes-obsessed, tying enablement to business results and the end-to-end buyer and customer journey, not just training completion
- A collaborative, entrepreneurial, and resourceful builder who reduces friction between teams and brings clarity, focus, and momentum to complex cross-functional work
- A practical innovator who balances speed with rigor, using feedback, data, and experimentation to continuously improve field effectiveness
- Research shows that candidates from underrepresented backgrounds often don't apply for roles if they don't meet all the criteria – unlike majority candidates meeting significantly fewer requirements
- We strongly encourage you to apply if you’re interested: we'd love to know how you can amplify our team with your unique experience!
What the job involves
- As our Director, GTM Enablement, you will lead the strategy and execution of enablement for our entire global revenue organization (Sales, SDR, Customer Success, Partnerships, and related GTM roles) to improve productivity, consistency, and customer outcomes across the full customer lifecycle
- You’ll drive scalable onboarding, ongoing role-based development, and launch-readiness programs that align to Culture Amp’s GTM priorities, narrative, and product roadmap
- You will partner closely with Product Marketing, Product, Sales Operations, CX Operations, Marketing Operations, GTM Systems, Deal Desk, and Sales/CX leadership to ensure our field teams are equipped with the skills, tools, and confidence to win new customers, drive adoption, and expand accounts
- This role sits in Revenue Operations, reporting to the VP of Revenue Operations, and is pivotal to unifying GTM execution across all our regions (NA, EMEA, APAC), with data-driven rigor and change management at scale
- Set and own the end-to-end revenue enablement strategy and operating model (onboarding, skills/certification, role-based curricula, continuous learning) for all revenue functions; define clear success metrics tied to pipeline, win rate, ramp time, retention/expansion, and productivity
- Build monthly and quarterly enablement plans that align to Culture Amp’s narrative, campaigns, and product GTM, partnering with Product Marketing on story-led assets, competitive positioning, and objection handling, and with Marketing and Sales leadership on activation in the field
- Lead cross-functional launch readiness for major product and narrative updates; drive the adoption of pitch materials, playbooks, battlecards, and talk tracks; ensure SDR, AEs, and CS have role-specific practice, assets, and reinforcement
- Partner with Revenue Operations sister teams to to embed process changes (e.g. tool updates and system overhauls) with training, comms, and change management that drive adoption and policy compliance at scale
- Establish an enablement measurement framework and inspection cadence, leveraging Looker dashboards and RevOps reporting to track leading and lagging indicators; iterate based on data and seller feedback
- Design and govern onboarding programs that reduce ramp time and improve time-to-first-deal and time-to-first-expansion across segments and regions; maintain modern curricula and certifications by role and level
- Integrate AI- and conversation-intelligence–driven insights (e.g., Gong AI summaries, objection themes) into coaching, programs, and leadership updates; close the loop with Product and PMM on recurring customer feedback and competitive signals
- Build, mentor, and develop a diverse, high-performing enablement team; foster a learning culture and strong field partnership; scale impact through repeatable playbooks and internal communities of practice
- Own the administration and evolution of our GTM knowledge management systems and resources
Our take
The so-called ‘Great Resignation’ highlighted what top companies have understood for years - that perhaps even more important than technology or branding, a company’s most valuable asset is its people. Culture Amp is an HR tech startup helping companies protect and enhance that value.
From its start as a survey platform, Culture Amp has grown to encompass analytics for managers, like turnover prediction and team goal tracking. It differentiates itself through a team of “People Scientists" - organizational and behavioral psychologists who design surveys, work in its product team as analysts and serve as consultants for clients.
Culture Amp's unique insights have made major impacts inside boardrooms globally, but lately the company has seen slowing growth and persistent losses (as workplaces shift from culture and DEI). Despite this, the founder and former CEO insists the Unicorn is in a great place to continue pushing its mission, even in this more difficult economic environment.
Freddie
Company Specialist at Welcome to the Jungle
Insights
6% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Jul 2021
$100m
SERIES F
Sep 2019
$83.7m
SERIES E
Total funding: $281m
Company benefits
- MacBooks for you to do your best work
- Share Options - it’s important to us that everyone is an owner and can share in our success
- Medical insurance - for you and your family so you can feel safe in these uncertain times
- Excellent parental leave and in work support programme, - for those families to be
- Flexible working schedule - where we can, let’s make work, work for you
- Fun and inclusive digital, and (in the future) in-person events
- Work from home opportunities
Company HQ
London, UK
Leadership
Didier Elzinga
(Co-Founder & Executive Chairman)Former CEO of the company. Previously Advisor at Centor for 9 years and Non-Executive Director at Tourism Australia for 4 years.
Douglas English
(Co-Founder & CTO)Previously Solutions Architect at National Australia Bank for 5 years and Information Specialist at EDS for 1 years.
Rod Hamilton
(Co-Founder & Board Member)Former CPO of the company. Previously Principal Consultant at Unico for 4 years and Consultant at Accenture for 4 years.
Caroline Rawlinson
(CEO)Began as Chief Financial and Operational Officer in 2024, becoming CEO in 2026. Previously CFO then COO of MYOB, CFO at Trade Me and Formica Asia.
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