Paid Media Specialist, ServiceTitan
$77.6-103.8k
+ Annual bonus and equity
All-in-one operating platform for trades
Be an early applicant
All-in-one operating platform for trades
1001+ employees
Be an early applicant
$77.6-103.8k
+ Annual bonus and equity
1001+ employees
Company mission
To be the world's most impactful vertical SaaS company.
Role
Who you are
- Bachelor's degree in Marketing, Advertising, or a related field
- 1-2 years of experience in performance marketing, with a focus on paid search, paid social or programmatic advertising
- Expert-level knowledge of at least one paid media platform (Google, Meta, etc.)
- Strong analytical skills and some experience with data analysis tools such as Google Analytics or Tableau
- Excellent written and verbal communication skills
- Experience with A/B testing and campaign optimization techniques
- Experience in B2B marketing is a plus
- Being human isn’t about checking every box on a list. It’s about the experiences we have, people we meet, and the perspectives we share. So, if you have the skills but are hesitant to apply because of your background, apply anyway
What the job involves
- We're seeking a highly skilled Paid Media Specialist to join the performance marketing team at ServiceTitan
- This individual will work closely with marketing channel owners to optimize performance marketing campaigns to drive lead volume and inbound pipeline growth
- The specialist will need to be flexible, organized, analytical, and comfortable working in a fast-paced environment where no two days are alike
- Assist channel managers in the development, implementation, and optimization of paid media campaigns across our brand portfolio with a particular focus on emerging acquisition channels like Reddit, Tiktok, and Podcasts. The total scope of responsibilities may include (but not limited to) acquisition-based ppc and remarketing, mid-funnel prospecting, awareness campaigns, and account-based marketing
- Traffic ads for search, social and display and video placements that adhere to proper platform naming conventions and UTM structures, and manage trafficking document(s) and metadata
- Conduct keyword research to find expansion opportunities within our business segments and eliminate waste in existing ppc campaigns
- Optimize ad copy and creative assets in conjunction with channel owners and creative services to maximize campaign impact across objectives including engagement, clickthrough rate, and cost per acquisition
- Monitor campaign performance and provide recommendations on bid adjustments, budget mix, and targeting as needed to meet KPIs
- Analyze campaign data via our CRM to identify trends and opportunities for improvement across marketing channels and segments, and improve acquisition costs and pipeline generation
- Leverage tools including GA4 and amplitude to support our conversion rate optimization team with insight on landing page performance
- Stay up-to-date with industry trends and best practices for paid media advertising
Our take
In the US, there's been a booming demand for home-service businesses, yet historically many of these trades were running with outdated software systems. That's where ServiceTitan comes in. Founded by friends who grew up around the trades, the company saw a clear gap and set out to give contractors the modern platform they desperately needed.
ServiceTitan's platform is designed specifically for the trades and brings together everything a contractor might need, in one handy system. By focusing on what trade-business owners actually need, it helps turn chaos into structure, giving visibility into operations, so owners can ultimately run their business better.
Now, ServiceTitan serves more than 11,800 trade customers and reported more than $10,000 in annualized billings and processes a huge volume of jobs on its platform. With a market that's still under-served by technology and a platform built to scale, the company is ready to grow even further.
Steph
Company Specialist at Welcome to the Jungle
Insights
18% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Nov 2022
$365m
SERIES H
Jul 2021
$200m
SERIES G
Total funding: $1.5bn
Company benefits
- Flexible time off
- Fully paid individual medical, dental, and vision coverage
- Access to on-demand services like Ginger, Headspace, One Medical, Galileo, Aaptiv, and more
- Tax free savings via HSA, FSA, and Dependent Care FSA
- 401(k) match
- Personal development programs
- Medical plan with up to $20,000 in fertility coverage
- Up to 30 weeks of paid leave for birthing parents and up to 16 for non-birthing parents
- Adoption support including reimbursement of up to $20,000
- Bereavement leave for loss of a pregnancy or loved one
- Access to programs for new parents including Maven Maternity, Ready, Set, Food! Wellthy, SNOO Smart Sleeper, and more
Company HQ
Downtown, Glendale, CA
Leadership
Ara Mahdessian
(Co-Founder & CEO)They studied Management and Computer Science at Stanford University, before co-founding ServiceTitan with Vahe in January 2013. They have served since then as CEO.
Vahe Kuzoyan
(Co-Founder & President)Having studied Computer Science at the University of Southern California, they co-founded ServiceTitan in January 2013, serving as the president since.
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