Paid User Acquisition Manager, Arise
Weight loss app
Job no longer available
Weight loss app
1-20 employees
Job no longer available
1-20 employees
Company mission
To drive personal growth with beautiful, well-thought applications.
Role
Who you are
- At least 2 years of professional experience in a similar business environment (app experience is an advantage)
- Bachelor's Degree in a marketing, statistics or business-related field preferred
- Great command of English, German or Russian is considered a plus
- Proven experience in independently managing paid user acquisition campaigns in a B2C digital environment, ideally within the app or health tech space
- Deep knowledge of paid acquisition platforms, including campaign setup, tracking, and optimization
- Strong analytical skills with experience using tools like Google Analytics, Excel/Sheets, and attribution platforms
- Creative mindset with the ability to develop and test ad concepts that resonate with the target audience
- A love for the quick results that come from autonomous work
- Excellent project management skills, with the ability to prioritize and execute in a fast-paced environment
- No time for needless bureaucracy and meetings that could have been emails
What the job involves
- As the Paid User Acquisition Manager, you’ll lead the strategy and execution of our paid marketing initiatives to drive app installs and maximize ROI
- You’ll collaborate closely with cross-functional teams, analyze campaign performance, and leverage your expertise to optimize and scale acquisition efforts across multiple channels
- Develop and Execute Paid Strategies: Design and manage paid acquisition campaigns across platforms like Meta, Google, TikTok, and others to drive high-quality installs and subscriptions
- Analyze and Optimize: Monitor key metrics (CAC, LTV, ROAS) and implement data-driven optimizations to maximize performance and scale
- Creative Collaboration: Create compelling ad creatives - independently and/or with our in-house team & freelancers - crafting A/B test variations to improve engagement and conversion
- Channel Expansion: Identify new acquisition opportunities, test emerging platforms, and refine strategies to diversify and strengthen our paid media efforts
- Budget Management: Plan, allocate, and track the marketing budget effectively to ensure alignment with company goals
- Market Research: Stay on top of trends in the weight loss and health tech industry to inform strategy and creative
Our take
The weight loss industry is huge, and starting a physical transformation can often feel overwhelming when it comes to finding the right starting point. That's where Arise comes in, with the aim to be the app that guides users towards achieving body confidence.
It's essentially a calorie counting app. Users input everything they eat and the app tracks and adds up the calories, making sure they stay within their daily target. It also offers in-app rewards for consistent food logging and includes autofill features for meals previously entered.
The weight loss market is a competitive one and Arise faces its share of challenges. It must navigate shifting attitudes towards calorie counting, but with millions of downloads and availability in 10 languages, it has a solid foundation to grow upon and its likely its global reach will only continue to evolve.
Freddie
Company Specialist at Welcome to the Jungle
Company
Leadership
Bernhard Borchardt
(CEO)Previously a Web, iPhone and iOS Developer for Spotlight Verlag GmbH.
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