Demand Generation Manager, Workwize
Management for remote IT and office equipment
Be an early applicant
Management for remote IT and office equipment
21-100 employees
Be an early applicant
21-100 employees
Company mission
To create a better work life for everyone by helping companies enable the hybrid working model for their employees.
Role
Who you are
- We are seeking an experienced Demand Generation Manager who is passionate about creating and nurturing interest across the buyer journey
- Bachelor's and/or Master's Degree in Marketing, Business, or a related field
- 5+ years of B2B experience in demand generation, growth marketing, or a similar role
- Proven track record of developing and executing successful full-funnel marketing campaigns
- Previous experience targeting IT buyer personas is a plus
- Strong knowledge of multi-channel marketing strategies, including content marketing, email marketing, SEO, webinars, and social media
- Experience with lead nurturing and marketing automation tools like Hubspot
- Excellent analytical skills with the ability to interpret data and translate insights into actionable strategies
- Familiarity with Account-Based Marketing (ABM) strategies and tools
- Proficiency in A/B testing methodologies and tools
- Up-to-date with the latest trends and best practices in digital marketing and AI
- Exceptional communication and collaboration skills
- English communication skills both written and verbal – business level
- Ambitious, entrepreneurial & digital mindset: Ability to work effectively and autonomously in an ever-changing start-up environment
- Caring person: Wants to make a difference for customers
- Thorough & analytical: Eager to use data to identify opportunities to support your team
- Transparent & honest: You mean what you say and are not afraid to express yourself
- Team player: Natural-born collaborator who is open to everything and everyone
What the job involves
- In this role, you will focus on developing and executing strategies that drive awareness, generate qualified leads, as well as support pipeline growth and long-term revenue
- Focus on the entire customer journey, from awareness to conversion and retention
- Develop and execute marketing campaigns that engage prospects at each stage of the funnel
- Combine content marketing, email campaigns, webinars, SEO, and organic/paid social media
- Implement integrated marketing strategies across multiple channels to maximize reach and engagement
- Develop strategies to move leads from awareness to consideration through middle-funnel efforts (e.g., gated content, nurture sequences)
- Create personalized content and communication plans that resonate with target audiences
- Work closely with sales teams to align marketing and sales efforts
- Ensure seamless handoff of qualified leads to the sales team and support joint initiatives
- Track and optimize lead-to-customer conversion rates, not just ad performance
- Analyze campaign performance and use insights to refine strategies
- Implement ABM strategies for targeted high-value accounts
- Coordinate personalized marketing efforts to engage specific organizations
- Conduct A/B experiments on websites and landing pages to enhance user experience and increase conversion rates
- Utilize testing insights to improve overall campaign effectiveness
- Continuously update knowledge on performance marketing trends, tools, the use of AI, and best practices to maintain a competitive edge
- Implement innovative strategies to keep Workwize at the forefront of demand generation
- Our diverse team of ambitious professionals, including Entrepreneurs, Operational Specialists, Developers, and Sales Experts, are constantly seeking original ideas to reach more consumers and provide top-notch value to our customers
Our take
Workwize is a procurement and management platform tailored specifically to meet the evolving needs of remote and hybrid working. At its core, Workwize prioritises customisation, flexibility, and transparency, enabling companies to effectively manage and procure the essential technologies and tools vital for their workforce.
Based in the Netherlands, Workwize has swiftly garnered acclaim, serving fast-growing startups and established enterprises alike within its native landscape. With its appeal extending globally, securing players such as Netflix to leverage its services within Europe. For a young company born out of the pandemic, Workwize has charted an impressive trajectory, underlining the enduring relevance of hybrid and remote work models well into the 2020s.
Backed by 2022 funding, Workwize has embarked on an ambitious expansion journey across Europe, capitalising on its existing client base spanning fifteen countries. Furthermore, strategic investments in workforce augmentation underscore a promising phase of growth for the company, poised to solidify its position as a frontrunner in shaping the future of workplace management and procurement solutions.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Some candidates hear
back within 2 weeks
2% employee growth in 12 months
Company
Funding (2 rounds)
Jan 2022
$1.6m
SEED
May 2021
$0.6m
SEED
Total funding: $2.2m
Company benefits
- A position in which you can continue to grow towards a more senior sales or management orientated role
- Freedom to change the working environment between home and the office
- The best working set-up
- Working in a young, flexible and entrepreneurial environment
- Daily team lunches
- Monthly Surprise Events
Company values
- Radically transparent: We personify the ‘Dutch’ spirit in our directness and transparency—always expressed with respect and an open mind
- Desire for action: Individually and as a collective, we are solutions oriented. We aim for growth and think entrepreneurially
- Challenge the status quo: We think big and envision the future success of our projects and ideas; challenge the status quo by constantly exploring new solutions and ideas
- Empower each other: We pride ourselves in empowering each other through trust, amplifying our strengths and putting each other at the centre of everything we do
Company HQ
Grachtengordel-West, Amsterdam, Netherlands
Articles
Leadership
Victor Dik
(CCO)Previously a Planning and Portfolio Manager at Vodafone Ziggo, a Domestic Relationship and Recruitment Manager at Knowledge 2 Share Foundation.
Sebastiaan Scholten
(CTO)Previously an Investment Banking Intern at Lazard and eCommerce Director at MIPACHA.
Michiel Meyer
(CEO)Previously a Business Growth Manager & Head of Addity at Buckaroo, Head of Department at Addity Payments, Consultant at McKinsey & Company and FinTech Developer at CoInvestor.
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