Marketing Performance Analyst, SquaredUp

• If you're passionate about uncovering hidden stories within data and using those insights to fuel impactful campaigns, we want to hear from you
• Analytical Expertise: A strong understanding of data analysis principles and experience with relevant tools (e.g., GA4, SQL, Looker Studio, BigQuery)
• Marketing Acumen: Familiarity with marketing concepts and strategies, including inbound marketing, digital campaigns, and product-led growth
• Communication Skills: The ability to communicate complex data insights clearly and effectively to both technical and non-technical audiences
• Problem-Solving Skills: A proactive approach to problem-solving and a passion for finding solutions
• A Collaborative Spirit: A team player who thrives in a collaborative environment

Desirable

• We're looking for a driven and insightful Marketing Data Analyst to join us and play a crucial role in shaping our marketing strategy
• You’ll be at the heart of our marketing operations, providing the data-driven intelligence that empowers our team to make informed decisions
• You'll dive deep into our marketing performance, identify key trends, and translate complex data into actionable recommendations that drive user acquisition, engagement, and retention
• This isn't just about reporting; it's about shaping our strategy and contributing directly to our success
• Uncover Actionable Insights: Analyse data from various sources, including website analytics, marketing campaigns, and CRM systems, to identify key trends and opportunities
• Develop Data-Driven Strategies: Collaborate with the marketing team to develop and refine marketing strategies based on your analysis
• Build Powerful Reports & Dashboards: Create clear and compelling reports and dashboards that visualize key metrics and provide actionable insights to stakeholders
• Measure Campaign Effectiveness: Evaluate the performance of marketing campaigns and provide recommendations for optimization
• Collaborate Cross-Functionally: Work closely with marketing, product, and sales teams to ensure alignment and maximize impact
• Stay Ahead of the Curve: Keep up-to-date with the latest trends in marketing analytics and data visualization