Vice President of Brand Marketing, GameChanger
$225-250k
Offers Equity & Bonus
Scorekeeping & statistics app for sports teams
Open for applications
Scorekeeping & statistics app for sports teams
201-500 employees
Open for applications
$225-250k
Offers Equity & Bonus
201-500 employees
Company mission
GameChanger's mission is to help families elevate the next generation through sports.
Role
Who you are
- 15+ years of experience in brand marketing, including foundational training in a CPG or similarly brand-led organization, combined with experience operating in a high-growth, resource-constrained environment
- Demonstrated experience building brands organically through social, creators, and community — with deep platform fluency (algorithms, content mechanics, and influencer ecosystems) and measurable audience growth
- Deep experience building consumer-facing brands at scale
- Experience defining and scaling brand voice, creative systems, and storytelling frameworks across teams and channels
- Experience leading Creative Services, Social Media, Influencer, and Integrated Marketing teams
- Comfortable operating with a publisher mindset, working at the speed of culture and modern platforms
- Experience managing senior leaders and versatile teams
- Passion for youth sports and the communities that surround them
What the job involves
- GameChanger is looking for a Vice President of Brand Marketing to shape and scale our brand as we enter our next phase of growth. You will build brand visibility and relevance, and do so in a way that is modern, authentic, and uniquely GameChanger
- This approach will use content, organic social, creators, and community and avoid traditional, high-cost brand tactics
- You will own upper-funnel brand strategy, including awareness, consideration, and brand-driven discovery
- You will define and steward GameChanger's brand positioning, voice, and creative systems, ensuring they come to life across content, campaigns, and experiences
- You will report to the Chief Commercial Officer and partner with Product, Growth, Communications, and Sales to ensure brand storytelling supports long-term adoption and value
- Own and evolve GameChanger's brand strategy, including positioning, voice, narrative, and creative systems that scale across channels and teams
- Lead upper-funnel brand growth, driving awareness, consideration, and brand-led traffic through compelling storytelling and creative excellence
- Build GameChanger into a social-first publisher, creating always-on content that grows followers, impressions, engagement, and share of voice
- Oversee influencer and creator marketing, developing authentic partnerships that extend reach and cultural relevance while activating our users as advocates
- Lead Integrated Marketing, Social, Content, and Creative teams, ensuring high-quality, on-brand execution and strong cross-functional alignment
- Drive measurable acceleration in social audience growth, engagement, and share of voice as primary leading indicators of brand momentum
- Own integrated planning and the marketing calendar, aligning launches, campaigns, and content across the business
Our take
The competitive nature of sports has always been driven by scorekeeping, and nowadays results are often consumed online. However, for smaller teams it can be difficult to provide this information digitally, as they do not have dedicated web development staff.
GameChanger provides a scorekeeping and statistics platform for sports teams to engage with their fans, that allows viewers to track the progress of a game in real-time similar to with professional sports. The company also embeds a live-streaming service into the platform to facilitate remote viewing, helping to increase audience engagement.
Whilst some sports teams already stream events on platforms such as Twitch and YouTube, most do not have the technical resources to achieve this. GameChanger has recognised this gap in the market, providing a simple yet unified platform for sports scoreboards and streaming, providing a fair opportunity for any team to maximise their community engagement.
Freddie
Company Specialist at Welcome to the Jungle
Insights
37% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Mar 2014
$6.8m
SERIES B
Nov 2011
$1.1m
SERIES A
Total funding: $10.7m
Company benefits
- Unlimited Vacation - Take time off work and travel the world. Enjoy unlimited vacation time.
- Remote Work - GameChanger’s can work from anywhere. You’ll receive a tech budget to make sure you’re set up for success.
- Health Insurance - We’ll make sure you stay healthy. Health, dental, vision, and other perks like a pre-tax FSA - we've got you covered.
- 401K Plan - We’re always looking ahead and so should you. Did we mention that we match?
- Tech Budget - You receive a large tech budget every two years. It’s yours to keep.
- Continued Learning - Tuition reimbursement, an annual flexible learning budget, mentorship opportunities, and more.
- Parental Leave - Get the time off you need with extended parental leave for both parents.
- Wellness - Stay fit and healthy on us. We offer a Gympass membership.
- Other Perks - Monthly Snack Boxes, Dick's Sporting Goods employee discount, Demo Day, Hack Day, virtual and in person team social events
Company HQ
East Village, New York, NY
Leadership
Sameer Ahuja
(President)SVP at DICK’S Sporting Goods, that owns GameChanger. Former Founder and CEO of Dera Capital Advisors, as well as former Co-founder and COO/CFO of the Sports Museum of America.
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