Growth Marketing Manager, Sentry
$130-160k
+ Incentive compensation + Equity grants
Error tracking and app monitoring software
Open for applications
Error tracking and app monitoring software
201-500 employees
Open for applications
$130-160k
+ Incentive compensation + Equity grants
201-500 employees
Company mission
To empower developer teams to build their best possible software, more quickly and easily.
Role
Who you are
- Possess a pinch of snark, sass, and humor, two cups of flexibility, and a heaping serving of ambition wrapped in fondant of humility
- Enjoy thinking big picture and then diving into the details to get things done, adapting plans as needed in a fast-paced environment
- Have a deep curiosity and forward-thinking approach—grounded in data and guided by intuition honed from experience
- 7+ years of work experience in marketing roles – ideally for technical audiences in B2B software
- 3+ years of experience analyzing and optimizing marketing performance – ideally for self-service funnel motions
- 5+ years of experience managing top-of-funnel acquisition with deep knowledge of digital marketing, audience segmentation, and product-led growth
- Strong ability to connect digital marketing strategies to customer journeys
- Growth mindset with a drive to unlock new channels, partnerships, and influencers
- Proficiency in paid search (Google, Bing, etc.) and paid social (Twitter, Reddit, LinkedIn, Meta) targeting technical audiences
- Advanced analytics and reporting experience using tools like DataStudio, Excel, Looker, SQL, etc
- Strong analytical skills for reporting on CAC, CPL, ROAS, and LTV
- Experience managing external vendors and collaborating with internal stakeholders
- Proactive in proposing new growth strategies and optimizing acquisition efforts
- Meticulous attention to detail with strong project management skills
- Experience in B2B tech marketing, ideally familiar with developer and decision-maker personas
What the job involves
- As a Growth Marketing Manager, you will be responsible for managing and executing a multi-channel ad and sponsorship strategy that drives brand awareness, user acquisition, and pipeline growth within the technical developer community and our target accounts
- Manage day-to-day operations, overseeing execution between external agencies, vendors, and internal teams
- Collaborate with internal teams and agencies to create monthly reports, distilling key insights and optimization opportunities
- Partner with Product Marketing to analyze funnel performance, identify pain points, and develop strategies to improve the user journey
- Work with Business Insights to set targets, develop data-driven insights, and monitor campaign success metrics
- Partner with our Creative team to develop and manage digital assets that are mapped to the customer journey, segmented for audiences, and aligned to campaign goals
- Lead our multi-channel digital strategy across paid channels (SEM, paid social, content syndication, display, etc.)
- Cultivate and manage digital partnerships with influencers and publications, developing quarterly plans with measurable KPIs
- Develop a testing roadmap and conduct A/B experiments to continuously optimize digital performance
- Share performance insights across teams, providing ongoing learnings and recommendations
- Monitor market trends and competitors, recommending actions to improve the site’s discoverability
Our take
Defective software leads to dissatisfied users, disruptions and potential financial losses for companies. Sentry has created application monitoring and error tracking software to help developers fix errors faster, easier and more cost effectively.
More than 1 million developers and 70,000 organizations worldwide, including the likes of Microsoft, Disney, Atlassian, Cloudflare and Slack have used Sentry to monitor their code health. The company is well positioned for significant growth. There is an emerging need for solutions that address holistic application health. As more companies focus on digital to engage with their customers, the reliability of their applications is essential.
The global bug-tracking software market is expected to reach over $600 million by 2026 with an annual growth rate of almost 10%. Further, the company has also opened another office in Denver in early 2023, expanding its regional presence, and has announced additional functionality in its platform, all of which bodes well for Sentry's future.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Some candidates hear
back within 2 weeks
28% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
May 2022
$90m
SERIES E
Feb 2021
$60m
SERIES D
Total funding: $216.5m
Company benefits
- Competitive Compensation + Equity
- 401k Plan
- Medical, Dental, Vision Insurance
- Commuter Stipend
- Professional Development Stipend
- Health & Wellness Benefits
- Charitable Matching Program
- Flexible PTO
- Paid Parental Leave
Company values
- Pixels matter - We understand that the difference between a good product and a great one is in the finer details. We take extra care to get everything right, down to the last pixel
- Feedback is priceless - White lies help no one. We give each other constructive, respectful, and sincere feedback for the best collective outcome and most personal growth. (On our work, that is. We'll keep opinions on your floral-patterned pants to ourselves)
- Step by step - We don't expect to get things right the first time around. We do our best work by iterating: making small changes, measuring impact, and trying again (and again, and sometimes again)
- For every developer - Sentry is a tool for everyone who codes. We strive to create a product that's accessible (and indispensable) to developers at any level, at companies big, small, and everything beyond and in between
- Work in progress - We know that we don't know everything. Nothing here is set in stone. We're still filling roles and writing rules, as a team. In the meantime, we embrace individual ownership, autonomy, and accountability
- Value people - We respect one another. We understand that success comes from a variety of backgrounds, experiences, skills, and opinions — not in spite of it. Even if we disagree on the route, we still push forward to the end
Company HQ
Financial District, San Francisco, CA
Articles
Leadership
David Cramer
(CTO)They started their career as a Software Engineer at Curse, before roles at Enthropia, Disqus, and Dropbox. Having co-founded Sentry in January 2012, they left Dropbox in 2015.
Chris Jennings
(Chief Creative Officer)They have been a Frontend Developer at AgencyTen, Director of Design and UX at Disqus and most recently a Product Designer at GitHub.
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