Director of Consumer Insights & Data Analytics, Brilliant Earth
Sustainable and inclusive fine jewelry
Be an early applicant
Sustainable and inclusive fine jewelry
501-1000 employees
Be an early applicant
501-1000 employees
Company mission
To cultivate a more transparent, sustainable, compassionate, & inclusive jewelry industry.
Role
Who you are
- 10+ years of relevant Consumer Insights and Digital Analytics leadership experience
- Robust understanding of data and analytics technology. Experience leading strategy and implementation for platforms and tools such as GA4, Domo, Snowflake
- Demonstrated experience providing insights relating to digital marketing channels and activities (Paid Search, SEO, Affiliates, Display, Paid Social)
- Experience leading and driving consumer journey and website experience optimization analytics
- Experience defining, developing and communicating CRM and Consumer cohort insights
- Experience in consumer segmentation and developing a data-based cohort modeling
- The ability to communicate complex concepts to a variety of audiences
- Robust analytic, quantitative, statistical, and data interpretation skills, ability to transform data into actionable insights
- Demonstrated success in leading and developing high-performing teams, with a track record of driving results through effective team management and mentorship
- Exceptional interpersonal and communication skills, with the ability to collaborate effectively with cross-functional teams and influence stakeholders at all levels of the organization
- Self-starter with a proactive and entrepreneurial spirit, able to thrive in a fast-paced, startup environment while maintaining a focus on achieving both business and social goals. Possesses strong problem-solving skills, approaching challenges with a positive and innovative mindset to drive solutions
- Familiarity with HTML, CSS, Google Analytics and Javascript are a plus
- Bachelor’s degree or equivalent, preferred
What the job involves
- The Director of Consumer Insights & Data Analytics will play a key role in Brilliant Earth’s mission by helping the company better understand how consumers think and act through the Jewelry purchase
- You will drive and communicate insights to optimize customer behaviors and the purchase journey, identify key segments across our customers, and drive marketing activities through data
- You will play a key role in driving the data foundation, creating tools, defining best practices, and building Brilliant Earth’s data and analytics strategy
- As the Director, Consumer Insights & Data Analytics, you will lead a team to work cross-functionally and collaboratively to ensure that the insights of their work are incorporated across company plans from marketing to product development to the showroom experience
- Lead path to purchase research across categories, identifying new areas to increase overall site conversion, optimize performance and improve the customer journey
- Develop insights on shifting customer perception toward categories and the corresponding impacts on shopping behaviors
- Identify growth opportunities by analyzing user behavior, navigation patterns, page performance and conversion funnels
- Understand and define the key factors in ecommerce and showroom experience for Brilliant Earth
- Develop tools to understand and track brand strength for Brilliant Earth focused on changes in awareness, familiarity and consideration over time
- Develop consumer cohort and purchase behavior analyses across purchase channels, to better understand and drive repurchase and lifetime value
- Provide customer insights for brand, performance marketing and CRM teams for for use in optimizing marketing strategies and tactics
- Develop a reporting framework to continuously measure repurchase & lifetime value
- Play a key role in the development and data foundation required to support a Brilliant Earth loyalty program
- Provide analytics and insights to stakeholders within the ecommerce and brand teams focused on both upper and lower funnel marketing activities
- Lead marketing campaign analysis across all channels including CRM, Social, Organic, and Performance and build processes which enable comparison of campaigns over time
- Develop full funnel attribution frameworks with consideration for transactions and activities which lead to transactions
- Create self-service analytics reporting structures which enable data driven decision making to scale efficiently across the organization
- Develop reliable forecasting processes for key activities and business processes across the organization as a foundation for business health monitoring
- Develop monitoring tools and capabilities, ensuring business foundations and processes are functioning as expected and automatically alert business teams if outlier conditions exist
- Lead and educate the organization on digital analytics; drive data and analytics best practices
- Ensure data source and tagging stability, focused on repeatable insights which can be trusted by business owners and teams
- Ensure projects and platform changes across the organization consider analytics, and new capabilities are building upon the data foundation
- Provide leadership in driving the organization’s data strategy and data foundations to ensure the organization is using data effectively and scaling sufficiently to support the business
Our take
Brilliant Earth has been working since 2005 to provide luxury, ethically sourced jewellery direct to consumers. The company specializes in diamonds from Canada, Botswana, and Russia, and successfully went public in 2021.
Sourcing conflict-free gemstones is an increasing priority in jewelry purchasing, especially so for Brilliant Earth’s predominantly Millennial and Gen Z active customer base. This may prove interesting terrain to navigate: whilst these generations are more inclined towards eCommerce, high-end jewelry shoppers have historically proven resistant to shopping online. So Brilliant Earth may need to maintain its current presence of brick-and-mortar destination showrooms across the US, which they have expanded to reach 22 locations across the US.
Scaling up their online presence, however, may help them net a good share of what continues to be a highly fragmented market. Much may depend going forward on how far luxury jewelry customers are willing to make the digital switch in their purchasing habits. With companies like Signet Jewelers reporting substantial boosts in eCommerce sales, there may yet be an appetite for it, and Brilliant Earth's IPO in 2021 has helped it gain wider recognition.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Competitive Compensation
- Insurance. Medical, dental, and vision insurance kick in on the first day of your 2nd month!
- 401k match. We know that saving for the future is important. That's why we offer a generous 401k match
- Paid Time Off. We know it is important to recharge and relax- you’ll accrue 3 weeks of PTO in your first year
- Disability and Life insurance. 100% employer-paid
- Pre-Tax Commuter Benefits
- Continued Education. Company-sponsored learning in leadership, professional skills, diversity & inclusion, and access to tuition reimbursement for role-specific trainings
- Employee Discounts. As an employee at Brilliant Earth, you’ll receive a generous discount on our jewelry
- Wellness Benefits. We offer access to exclusive discounts on gym memberships and more, as well as an Employee Assistance Program for 24/7 access to counseling
- Giving Back and Volunteer Opportunities. In additional to our giving back programs, our teams support local initiatives and spend time together by volunteering
Company values
- Commitment to the Customer
- Partnership and Positivity
- Bias Toward Action
- Embrace Growth & Change
- Mission Mindset
- Ownership
Company HQ
Financial District, San Francisco, CA
Articles
Leadership
Beth Gerstein
(CEO)They worked as an Associate at Booz Allen & Hamilton, and then studied for an MBA at Stanford.
Eric Grossberg
(Executive Chairman)They are a Harvard and Stanford Business School graduate who started out as a Business Analyst at McKinsey. They initially served as Brilliant Earth's co-CEO.
People progressing
Customer Experience Regional Manager
SVP, Customer Operations
Diversity, Equity & Inclusion at Brilliant Earth
Kim Garcia (Director, Talent Acquisition )
- In 2020, we released one of the industry's first gender-fluid collections, the Mx Collection. We also offer gender-neutral engagement rings and wedding bands, inclusive sizing, and a virtual try-on experience with technology that allows anyone to visualize jewelry on their unique skin tones.
- As of the end of 2021, 41% of employees, 29% of people managers, and 36% of directors and above identified as BIPOC.
- Female Led: Female CEO, 4 out of 7 female board members.
- Female Majority: 79% of employees, 70% of people managers, and 57% of directors and above.
- DEI Training: We offer specific diversity-related workshops to foster an inclusive environment and support self-assessments of our progress.
- We formed an employee-led Diversity, Inclusion and Belonging Council supported by an executive sponsor to engage and empower our employees and leadership, solicit employee feedback, and identify and support opportunities for us to improve.
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