Director of Business Lead, SoFi
At Work
$169.6-291.5k
This role is also eligible for a bonus, and long term incentives
Mobile & online personal finance services
Job no longer available
Mobile & online personal finance services
1001+ employees
Job no longer available
$169.6-291.5k
This role is also eligible for a bonus, and long term incentives
1001+ employees
Company mission
To help people reach financial independence to realize their ambitions.
Role
Who you are
- Business Unit Leadership: 10+ years of experience leading a business unit (GM, Product, or Growth), specifically within high-growth Fintech or technology environments. You have a proven track record of managing a full P&L and understanding the financial implications of product and strategic decisions
- Strategic Sales & Partnership Excellence: 10+ years experience in B2B2C sales leadership and partner management. You possess the ability to translate complex product visions into compelling narratives that resonate with executive-level external partners and internal stakeholders
- Team Management: Proven experience leading, and scaling high-performing and engaged teams in a growth-oriented environment, with demonstrated success driving outcomes through others
- Ecosystem & Platform Thinking: Proven success managing "platform" or "gateway" businesses where one side of the market (Employers) serves as the primary engine for consumer acquisition (Employees)
- Domain Expertise: Deep knowledge of the Employee Benefits, HR Tech, or B2B2C space is highly preferred
- Analytical Rigor: A data-driven approach to decision-making. You are comfortable using deep analytics to find clarity in ambiguous market signals and running experiments to optimize the "flywheel" of user engagement
- Collaborative Influence: Experience co-authoring roadmaps with Product and Engineering teams and leading cross-functional groups in a high-stakes, matrixed environment
- Growth & Mission Alignment: A passion for financial wellness and a growth mindset that leverages product features—rather than just marketing—to drive user behavior and cross-sell opportunities
What the job involves
- As the BU Leader for At Work, you will be the primary architect of our employer-channel growth strategy. You will hold direct P&L responsibility and serve as the strategic bridge between market demands and our technical execution
- In partnership with Engineering and Product organizations, you will define how we deliver world-class financial wellness and employee benefit solutions to modern workforces
- Drive P&L & Strategic Growth: Own the end-to-end financial performance of the At Work business unit, setting and achieving aggressive KPIs for revenue, user acquisition, and margin expansion
- Team Management: Build, lead, and scale a high-performing sales and partnership success team by setting clear direction, outcomes, and KPIs. Drive accountability and execution at scale while developing talent, managing performance effectively, and fostering a strong, engaged culture aligned with SoFi’s growth and standards
- Product & Engineering Partnership: Co-author the product roadmap with technical leadership, ensuring that our employer-facing platform and employee-facing platform are scalable, competitive, and mission-aligned
- B2B2C Sales Leadership: Oversee the go-to-market and Sales strategy and execution, collaborating with Marketing to penetrate the enterprise and mid-market employer segments
- Cross-functional Orchestration: Lead a high-stakes matrixed environment, aligning Legal, Compliance, and Operations to ensure our benefit programs meet regulatory standards while maintaining a seamless user experience
- Drive Sales via Product Partnership: Collaborate with SoFi’s consumer product teams to design integrated features that incentivize employees to deepen their relationship with the SoFi platform, turning the "At Work" channel into a primary engine for high-quality member growth
- Strategic Ecosystem Development: Identify, negotiate, and manage third-party partnerships (e.g., HRIS integrations, benefit providers)
- Data-Driven Iteration: Utilize deep data analytics to monitor program health, running experiments to optimize the "flywheel" between employer adoption and individual employee engagement
Our take
SoFi started by offering ways for students to secure better financial terms on their loans, and now offers a huge range of personal finance products, including bank accounts, loans, mortgages, investment advice, and investment opportunities. Many customers find they have to go to multiple financial service providers to meet all their finance needs, but SoFi overcomes this issue by putting it all in one place.
Its goal, to cover all the financial bases, sets it apart from many of the traditional banks and even some of their digital competitors, such as Avant, which has chosen to focus on providing credit alternatives. Although it is operating in a competitive market with a lot of big players such as Monzo, Revolut, and Starling, the company has managed to raise huge amounts of funding to support its rapid expansion.
SoFi has focussed on global expansion, moving outside the US, and has made a series of acquisitions to support this - including a Hong Kong-based investment app called 8 Securities. After going public on the New York Stock Exchange via a SPAC merger in June 2021, the company has continued to evolve and release more mission-oriented services into its roster, and strengthened its lending capabilities through a $350 million post-IPO loan. To date, the company has sold over $15 billion in personal loan collateral and continues to strengthen its offering.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Jan 2021
$369.9m
LATE VC
May 2019
$500m
GROWTH EQUITY VC
Total funding: $2.7bn
Company benefits
- Comprehensive health, vision, dental, life insurance, and disability benefits
- Generous vacation and holidays
- Paid parental leave for eligible employees
- 401(k) and education on retirement planning
- Tuition reimbursement on approved programs, up to $5,250 per year
- Monthly contribution up to $200 to help you pay off your student loans
- Great health & well-being benefits including: telehealth parental support, subsidized gym program
- Flexible time off
- Fertility and family planning options
- Free financial classes
Company HQ
The East Cut, San Francisco, CA
Leadership
Anthony Noto
(CEO)Graduated from the U.S. Military Academy after being a telecommunications officer and captain in the U.S. Army. Has worked as Head of Gobal Telecommunications, Media and Technology at Goldman Sachs, been the COO of Twitter, and also the CFO of the National Football League.
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