Organic Growth Manager, tastytrade
$117-130k
+ Discretionary Performance Bonus: 8-12% of base salary based on individual and company performance and stock purchase options
Office located in Fulton Market, IL
Options trading, futures & stock trading brokerage
Be an early applicant
Options trading, futures & stock trading brokerage
201-500 employees
Be an early applicant
$117-130k
+ Discretionary Performance Bonus: 8-12% of base salary based on individual and company performance and stock purchase options
Office located in Fulton Market, IL
201-500 employees
Company mission
To help traders succeed through sophisticated technology, favorable pricing and exceptional customer service.
Role
Who you are
- 7+ years of progressive experience in SEO or organic growth, including some experience managing or leading a team
- A track record of defining KPIs and building reporting that ties organic work to real business outcomes, not just rankings or traffic
- Deep, hands-on SEO fundamentals (technical SEO, keyword strategy, content architecture) plus working knowledge of GEO/AI search optimization
- Strong analytics fluency: GA4 and Google Search Console at minimum, with the ability to pull and interpret your own data
- Experience managing or mentoring at least one direct report
- Bachelor's degree in marketing, communications, data analytics, computer science, or related field (or equivalent experience)
- Don't meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they have every single qualification. Our team is dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role, but your experience doesn’t align perfectly, we encourage you to apply anyway. You may be just the right candidate for this or other roles!
What the job involves
- Reports To: Organic Growth Manager
- Tastytrade's website is one of our most important acquisition tools and we're looking for an Organic Growth Manager who treats it that way
- You'll own the strategy behind how traders find us through search, both traditional and AI-driven, and you'll be the person in the room who can say, with data, whether the site is actually working as a growth channel or just sitting there
- You'll lead the organic team, set the KPIs that matter, and turn search and content performance into real traffic, rankings, and pipeline — not vanity metrics
- Own the organic growth strategy for tastytrade.com across SEO and GEO (generative/AI search optimization), setting goals tied to traffic, keyword visibility, and presence in AI-generated search results
- Extend that same organic discipline to our app store presence, owning App Store Optimization (ASO) so the tastytrade app is discoverable and competitive wherever traders are searching
- Define the KPI framework for organic performance and build the dashboards and reporting that leadership actually uses — separating real acquisition impact from platform-reported noise
- Lead and develop the organic team, setting priorities, reviewing SEO/GEO work, and building your people's skills and career paths
- Turn organic growth insights into concrete recommendations for the website, content, and site structure — partnering with Product, Content, Brand, and Engineering to get them shipped
- Keep a close working relationship with the conversion/experimentation side of the website, so SEO and content changes don't clash with active tests and test results inform organic strategy
- Own and evaluate the organic growth tool stack (e.g., GA4, Google Search Console, Ahrefs/SEMrush-class tools)
- Track the evolving generative/AI search landscape and adjust strategy and content guidance as it shifts
- Partner with Compliance to keep organic growth initiatives aligned with the regulatory standards of a financial brand
- Report on organic growth performance, risks, and strategy to marketing leadership on a regular cadence
Our take
With the aim of "making investing fun”, Unicorn-verified tastytrade has amassed a following in the hundreds of thousands, delivering technology and support for "do-it-yourself" investors.
Founded in 2011, the company supplies not only a trading platform but trading education resources as well. It has launched dozens of podcasts and online video channels focusing on investment strategies and trading, as well as learning courses for those looking to get their start in the space.
Acquired by IG Group, a global player in trading, in 2021, tastytrade has since employed this added strength to scale up its business and expand into international markets. This increasing visibility - at a time when markets are especially unpredictable and its platform an invaluable asset - has enabled tastytrade to continue its upward momentum, reporting record demand in 2025. This strong performance highlights the growing importance of its platform in an ever-evolving market.
Freddie
Company Specialist at Welcome to the Jungle
Insights
23% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jun 2018
$20m
SERIES C
Jun 2013
$7m
EARLY VC
Total funding: $47m
Company benefits
- 3 Medical Plans Choice
- Dental & Vision Benefits
- Generous Paid Time Off
- Paid Holidays - All Market Holidays Off
- 401(k) with Company Match
- Generous Parental Leave
- Disability Leave & Disability Insurance
- Commuter Benefits
- Pet Insurance
- Wellness & Mental Health Programs
- Performance Bonuses
- Subsidized Engineering Training Program
- Stock Purchase Options
- Gym Membership Reimbursement
- Charitable Donation Matching
- Healthcare FSA
- Two Paid Volunteer Days Off
- Daily Catered Lunch
- Fully-stocked Kitchen with Snacks and Drinks
- Onsite Gym
- Casual Dress
- Sustainable Work Day
- CTA stop a block away, Shuttle to/from Metra
- Shared rooftop with greenery overlooking the city
- West Loop Location - Chicago's Tech Center
Company HQ
Fulton Market, Chicago, IL
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