Marketing & Event Specialist, SplitMetrics
More information about location
Mobile app marketing & growth solutions
Open for applications
Mobile app marketing & growth solutions
101-200 employees
Open for applications
More information about location
101-200 employees
Company mission
To enable everyone to launch a mobile app or game and grow it into a successful business easier and faster.
Role
Who you are
- 3+ years of experience in event marketing or event management, with a proven track record in both digital and in-person events
- Strong proficiency with virtual event platforms and HubSpot for event execution, automation, lead tracking, and reporting
- Demonstrated clear ROI from events and ability to align the strategy with broader lead generation and sales goals
- Excellent project management skills, able to manage multiple events simultaneously, prioritizing tasks effectively, and delivering high-quality work under pressure
- An extroverted problem-solver with a "can-do" attitude, confident in engaging directly with prospects and customers
- Fluent in English (spoken and written), with outstanding communication and interpersonal skills
- Based in Europe and comfortable working fully remotely in a fast-paced, globally distributed team. Availability to travel and attend events, if necessary
- Experience in the B2B App Growth industry is a strong plus
What the job involves
- Reporting to the Head of Marketing, we are seeking a highly motivated Marketing & Event Specialist to design and execute a robust event strategy that drives demand generation and nurtures leads through a mix of in-person and online events
- As our Marketing & Event Specialist, you will be the strategic mind and operational heart behind our event experiences, shaping how SplitMetrics connects with its global audience through unforgettable moments — from high-converting webinars to impactful industry events
- Your mission is to build brand authority and fuel pipeline growth by creating events that inform, engage, and inspire mobile marketing professionals
- Working cross-functionally with marketing, sales, and product teams, you will own the entire event lifecycle — from concept to execution — ensuring every detail aligns with our company narrative and business goals
- UVP by EOY: Double lead generated from online and offline events across the US and EMEA. Develop and launch a repeatable, branded online event format that drives annual pipeline growth and strengthens SplitMetrics’ leadership in the App Growth market
- Own the global event strategy and calendar, driving the execution of both online and offline events with a business outcome–oriented mindset
- Develop creative event concepts that position SplitMetrics as a thought leader in the App Marketing Industry, increase engagement across key verticals, and drive attendee conversion into business opportunities
- Ensure seamless event operations by managing logistics, production, internal coordination, and external vendors. Confidently use virtual event platforms to host and moderate high-quality webinars and digital experiences
- Take full ownership of event outcomes and budgets, including cost control, fee negotiation, expense tracking, and coordination with the legal team on contracts
- Build strong relationships with partners to co-host side events, VIP dinners, and co-branded marketing initiatives
- Measure, analyze, and report on event ROI by tracking event-sourced and event-influenced pipeline, continuously iterating to improve performance and impact
- Collaborate with the demand generation and content teams to build nurturing sequences, landing pages, promotional emails, and post-event follow-up flows — all leveraging HubSpot
- Success Metrics:
- Online Event Attendance Rate: Attendance rate for online events (target ≥ 60% of registrants)
- Branded Event Format Launch: Launch of one branded online event format that contributes to repeatable pipeline growth (target = 1 by Q4)
- Event Budget Efficiency: Budget adherence across events (target ≥ 95% within approved budget)
Application process
- Remote Hiring Guidelines: At SplitMetrics, we welcome team members from various countries. While all our roles are remote, certain positions may have specific eligibility requirements based on location. Our Talent Acquisition team can help answer any questions about location after starting the recruiting process
Our take
Nowadays, almost anyone can make a mobile app or game, but creating a successful one depends heavily on how it is presented to potential users. SplitMetrics is a global software company delivering products and services to help mobile-first businesses market their creations and simplify their way to success.
As an Apple Search Ads partner, SplitMetrics enables app and game developers and marketers to automate and optimize marketing for the app store, with capabilities including concept validation, A/B testing and market analysis.
As one of a number of mobile-first marketing tech companies, the company finds itself in a crowded space but stands out for consistently being named a top performer. A 2022 rebrand saw the company presenting itself in a "more stable, mature" light, whilst emphasising it will remain dynamic as it continues expanding current products and building new ones.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Time Off: Vacation and public holidays following your country's regulations. Additional 6 PTOs annually for personal rejuvenation
- Health and Wellness: Medical insurance or health care compensation. Paid sick leave to prioritize your well-being
- Professional Development: Top online/offline conferences and mobile industry events. Internal courses for continuous professional development
- Performance and Growth: Micro-management-free and supportive management style. Semi-annual performance review sessions. New career opportunities through our internal mobility program
- Team Engagement: Corporate online events and offline team retreats. Collaboration between teams through shared OKRs. Environment conducive to open dialogue and constructive feedback
- Work Flexibility: Flexible working schedule for a better work-life balance. Remote-first working environment
- Workspace Options: Coworking costs coverage program. Office hubs in key locations for a convenient and productive work environment
Company HQ
Southbridge, Pennsville, DE
Leadership
Max Kamenkov
(Founder & CEO)Also CEO and Co-Founder of SearchAdsHQ and of AppGrowthLab. Former Solutions Architect at PandaDoc.
Share this job