Senior Manager of Paid Search, Rula

• You will be an excellent communicator & storyteller, and unafraid to “make it happen” in close collaboration with internal and external stakeholders
• 7+ years of related professional experience directly executing and managing paid search programs
• Google Ads and Microsoft Ads platform mastery; expert understanding of sound account and campaign architecture, optimization levers, and smart bidding
• Experience directly managing large budgets, i.e. $1M+ per month
• Experience working with cross-functional partners including Finance and Analytics to improve channel outcomes
• Experience working with Google Smart Bidding, specifically tROAS
• We encourage all interested applicants to apply, even those who may not meet every preferred requirement

Desirable

• We are seeking a Sr. Manager, Paid Search to achieve Rula’s patient marketing objectives through data-driven, highly automated execution and scale of its paid search program
• This person will be responsible for exceeding patient starts targets within a required LTV ROI, by applying AI-first, data driven optimizations to maximize headroom of the program
• You have clear command of your inputs and understand how to clearly & succinctly diagnose problems, triage, and communicate required actions or outcomes with key stakeholders including Analytics and Finance
• You should be comfortable communicating with leadership including the executive (S-team) team. And you have the drive to win!