Content Marketing Manager, Persona
$80-120k
Offers equity
Identity verification infrastructure solution
Job no longer available
Identity verification infrastructure solution
501-1000 employees
Job no longer available
$80-120k
Offers equity
501-1000 employees
Company mission
To humanize online identity by helping companies verify that their users are who they say they are.
Role
Who you are
- As our ideal candidate, you are passionate about writing and enjoy distilling technical concepts into clear and engaging written materials. You are collaborative, creative, and customer-obsessed but grounded in data
- You are a storyteller and can synthesize insights from internal teams and market intelligence to create compelling content
- Proven ability to write and edit high-quality and engaging long-form content that simplifies complex ideas
- Enthusiastic about conducting research and interviews, with the ability to use gathered insights to write detailed, in-depth pieces
- Passion for long-form content
- Experience working with subject matter experts to gather source material and technical expertise
- Track record managing and keeping multiple projects on track
- Extremely detail-oriented — you love consistency and ensuring each piece of content adheres to internal style guides
- Inherent desire to ensure content is as clear and helpful as possible — you’re not afraid to ask questions to elevate the material or suggest opportunities to improve
- You have high standards and care about publishing quality content regardless of whether you’re the writer or the editor
- Familiarity with SEO best practices and demonstrated success driving traffic through SEO is a plus
- Self-motivated, resourceful, results-driven, and able to thrive in a fast-paced environment
What the job involves
- We are looking for a Content Marketing Manager to help amplify Persona’s brand and drive engagement through content across all stages of the buyer journey
- You will create and leverage various content formats to build thought leadership, generate awareness, and bring Persona’s identity to life. As a Content Marketing Manager, you will work closely with Sales, Product, and Customer Success to grow Persona’s content program and play a key role in supporting both customers and prospects with resources and education
- Through blogs, whitepapers, and other forms of content, you will help drive awareness and inbound traffic, nurture leads through the funnel, and generate product engagement across the customer lifecycle
- Support Persona’s multi-channel content strategy by writing blogs, ebooks, newsletters, and whitepapers as the primary mediums to start, with the opportunity to expand into other formats
- Add content that aligns with new product launches, marketing campaigns, industry trends, and current events. Manage content production from start to finish
- Translate and synthesize messaging from Product into accurate, compelling, and tailored content based on buyer personas
- Work closely with SEO experts to grow keyword rankings, organic traffic, and conversions
- Feature Persona’s unique platform value and expertise to help drive growth and adoption across all product lines
- Assist with editing and copywriting
- Monitor competitors’ blogs, social channels, and content to keep tabs on industry trends and other market developments
Our take
Persona enables businesses to verify customer identities, fostering trust in online interactions and aiding in age verification, fraud prevention and account recovery. It offers a comprehensive suite of automated identity verification components with worldwide coverage that can be configured, branded and themed to create custom-tailored flows for any use case.
Businesses and governmental organizations can access Persona’s platform via an API, which supports various documents from government-issued IDs to biometrics, ensuring customers are who they claim to be. Persona’s platform also collects passive signals such as a user’s device, location and behavioural patterns to provide a more holistic risk profile, beneficial in financial and insurance contexts.
An impressive partnership with MDT saw Persona enable credit unions to adjust their identity verification flows in real-time, strengthening fraud prevention. The company continues to attract funding which supports the scaling of its offerings and reach. In fact, in 2025, it reached a $2 billion valuation, which showcases the success it has had.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
40% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Apr 2025
$200m
SERIES D
Sep 2021
$150m
SERIES C
Total funding: $417.6m
Company benefits
- Professional Development
- Catered meals
- Wellness benefit
- 401(k)
- Unlimited time off
- Parental benefits
- Mental health
- Health and wellness
- Bevsday (free drink on Wednesday)
- Family planning
Company HQ
SoMa, San Francisco, CA
Leadership
Rick Song
(CEO & Co-founder)Bachelor's in Computer Science, Maths, Economics at Rice University. KPCB Engineering Fellow, then Engineer at Square.
Charles Yeh
(CTO & Co-founder)Studied Computer Science at Brown. Software Engineer at Zynga, and Technical Lead at Dropbox.
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