Senior Product Marketing Manager, Shopware
Salary not provided
Senior level
Remote from Europe, UK
eCommerce platform powering online businesses
Open for applications
eCommerce platform powering online businesses
201-500 employees
B2BSaaSeCommerce
Open for applications
Salary not provided
Senior level
Remote from Europe, UK
201-500 employees
B2BSaaSeCommerce
Company mission
To create trendsetting eCommerce solutions for the global community.
Role
Who you are
- 5–7 years of Product Marketing experience in B2B SaaS, digital commerce, or Cloud/PaaS environments
- Proven ownership of end-to-end PMM scope, including positioning, messaging, launches, competitive intelligence, and sales enablement
- Strong expertise in market analysis, ICP and persona definition, and value proposition development
- Deep understanding of digital commerce platforms and ecosystems, including composable/headless architectures, APIs, integrations, and storefronts
- Solid knowledge of AI-driven commerce and emerging paradigms (e.g. LLM-based experiences, agents, automation, personalization)
- Strong technical fluency with the ability to market complex platform capabilities to both business and technical audiences
- Data-driven mindset with experience leveraging customer insights, pipeline data, and performance metrics to inform decisions
- Excellent storytelling and communication skills, with strong executive presence and the ability to influence cross-functional stakeholders without authority
- Strategic thinker with a hands-on, pragmatic execution mindset and strong ownership
- Highly collaborative, adaptable, and comfortable navigating ambiguity in a fast-paced, evolving environment
What the job involves
- As a Senior Product Marketing Manager at Shopware, you create and own key product marketing fundamentals that drive how our platform is positioned, understood, and sold in the market
- You set the standard for compelling messaging, sales enablement, and go-to-market excellence across our commerce, AI, and Cloud/PaaS offerings
- At the intersection of Product, Sales, and Marketing, you translate complex commerce and platform capabilities—including AI-driven and composable architectures—into clear, differentiated value propositions for merchants, partners, and developers across global markets
- You will collaborate closely with Product Management, Solution Architects, Sales, and Marketing to shape positioning, launches, and enablement, ensuring strong market perception, pipeline impact, and product adoption
- No matter where you work from, you are an integral part of the team
- Product Positioning & Messaging:
- Own and evolve Shopware’s positioning and messaging architecture across platform, AI, and Cloud/PaaS offerings by translating complex capabilities into clear, differentiated value propositions, use cases, and selling stories tailored to defined ICPs and personas, continuously refined through market, customer, and competitive insights
- Go-to-Market Strategy & Execution:
- Own end-to-end go-to-market execution for product launches and strategic initiatives, defining target segments, buyer journeys, and narratives, and ensuring successful adoption through close alignment with Product, Sales, and Marketing
- Sales & Partner Enablement:
- Build and scale high-impact enablement assets, including sales playbooks, demo stories, qualification frameworks, and vertical collateral, enabling Sales and Partners to confidently position Shopware’s platform, AI capabilities, and Cloud/PaaS value in complex deal cycles
- Market, Customer & Competitive Insights:
- Lead market analysis, ICP and persona definition, and competitive intelligence to identify opportunities, validate customer problems, and inform product, positioning, and go-to-market strategy
- Demand Generation & Campaign Input:
- Shape and influence demand generation by providing strategic input on campaigns, ensuring messaging consistency and relevance, and driving awareness and pipeline growth across key segments
- Product Adoption & Performance:
- Define and track KPIs across adoption, pipeline, and messaging effectiveness, using data-driven insights to continuously refine strategy, improve go-to-market execution, and support business growth
- Shape the future of commerce at the intersection of AI, composable commerce, and Cloud/PaaS
- Take ownership of a high-impact PMM scope with real influence on product and GTM strategy
- Work in a highly collaborative, international environment with strong cross-functional exposure
- Opportunities for professional growth, including Product Marketing Alliance certifications and industry engagement
- Ability to influence tooling, processes, and the evolution of the Product Marketing function
Our take
The eCommerce boom in recent years has shown no signs of slowing down, and Shopware is capturing the opportunity. The company offers a set of open source tools to power the online shopping experience for hundreds of thousands of brands.
There are of course competitors, like Shopify Plus, but Shopware has stood out for serving mid-market companies that were not digitally-native businesses but had to take on digital channels to keep up with customer demand. This, combined with the obvious increase in brands and companies needing help when eCommerce became more mainstream, has served Shopware particularly well.
Founded in 2000, the company only received its first round of funding in 2022. Until then, it had been profitable off its own back. This capital and support from, among others, Carlyle and PayPal will be invested in its international growth.
Steph
Company Specialist at Welcome to the Jungle
Insights
15% employee growth in 12 months
Company
Funding (1 round)
Feb 2022
$100m
GROWTH EQUITY VC
Total funding: $100m
Company benefits
- Mobile Working: Whether you live just around the corner or far away - we offer you the flexibility to mobile working. We connect talents from different countries and create a diverse, international work environment.
- Mobile Working Abroad: Shopware empowers you to work temporarily from across the EEA and beyond. For more freedom, focus, and global connection.
- Sports (Urban Sports Club): Enjoy free access to Urban Sports Club (M package), including the app, on-demand workouts, and local sports facilities. Want to upgrade? You can, with a small personal contribution.
- Special Leave Days: Special life events deserve special recognition. Shopware may grand additional paid leave days for special occasions, such as weddings, moves, or volunteer work.
- Private Hardware Use: Work-life meets tech-life. You're welcome to use your Shopware hardware, whether it's your monitor, headphones, or laptop also for private purposes.
- Phone Contract/Reimbursement: Stay connected -wherever you are. We cover parts of your mobile phone costs. Depending on your country, you will either receive a monthly allowance or we will provide you with a phone plan.
- Shopware Coins: Become a true co-create of Shopware's journey. With our voluntary VSOP program, you share in our long-term success and shape the future with us.
- Educational Leave: Learning is more than a nice-to-have. We support your individual development with up to 5 additional workdays per year for recognised, job-related training.
- Learning & Development Offers: Grow with us. We offer a wide range of training opportunities, from e-learning and expert-led training to conferences.
- Career Progression Framework: With transparent career paths and clear development criteria, we support your personal journey at Shopware.
- Mentoring @ Shopware: Our mentoring and buddy programs pair you with experienced colleagues who support your personal and professional development.
- Events: From team events and BBQs to our big annual Shopware Kick-Off, our events build community and strengthen our culture.
- English for everyone: Join our free English and training to grow your skills and strengthen international collaboration.
- Employee Assistance Program: We've got your back - 24/7. In case of professional or personal challenges, you'll have access to immediate, free, and anonymous support from external experts.
- Employee Referral Bonus: If a new employee is hired based on your recommendation, you will receive a referral bonus of up to €2,500.
- 10 Year Anniversary Vacation: 10 years with Shopware? As a thank-you for your loyalty and commitment, you will receive either an additional four weeks of paid vacation or a one-time payment - the choice is yours.
- Welcome Backpack (incl. Merch & Clothes): Your journey with Shopware starts with a backpack full of surprises. Teamwear, premium merch, and your very own Cody.
Company HQ
Borken, Schöppingen, Germany
Leadership
Sebastian Hamann
(Co-Founder & Co-CEO)Co-Founded Shopware at the age of 15.
Stegan Hamann
(Co-Founder & Co-CEO)Entered the professional world once founding Shopware.
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