Senior Product Marketing Manager, Figure
$187.5-222.5k
OTE
OTE is inclusive of base salary and quarterly bonus. + Equity in the form of RSUs
More information about location
Blockchain-powered digital lender
Be an early applicant
Blockchain-powered digital lender
501-1000 employees
Be an early applicant
$187.5-222.5k
OTE
OTE is inclusive of base salary and quarterly bonus. + Equity in the form of RSUs
More information about location
501-1000 employees
Company mission
To transform financial services through blockchain, bringing speed, efficiency and savings to both consumers and institutions.
Role
Who you are
- 6+ years of product marketing experience with proven success in both B2B and direct-to-consumer environments
- Experience in fintech, financial services, or another regulated industry that requires collaboration with Legal and Compliance teams
- Demonstrated ability to build, lead, or scale a product marketing function within a high-growth company
- Strong project management skills and comfort managing multiple priorities, timelines, and stakeholders (experience with Notion is a plus)
- Exceptional storytelling and communication skills with the ability to translate complex product features into clear, compelling narratives
- Experience conducting market research, customer interviews, and competitive analysis
- Comfort working in a fast-paced, evolving environment with ambiguity and change
- Familiarity with modern marketing tools, analytics platforms, and data-driven decision-making
What the job involves
- As a Senior Product Marketing Manager at Figure, you will be the strategic and hands-on leader responsible for positioning, messaging, and go-to-market execution across our growing suite of financial products. This includes our flagship HELOC offering and mortgage solutions
- This is a high-impact, cross-functional role that collaborates closely with Product, Partnerships and Sales, Growth, and Communications to drive awareness, enablement, and adoption in both B2B and direct-to-consumer markets
- You’ll be the go-to authority for shaping how we launch products, craft narratives, and empower internal teams and partners to tell compelling, differentiated stories in the market
- The role requires fluency across multiple audiences and business models, blending creative storytelling with analytical precision
- This position reports to the VP of Product
- Develop clear, differentiated, and value-driven messaging across Figure’s product portfolio, including mortgage, HELOC, and crypto-backed offerings
- Create tailored messaging frameworks for diverse audiences such as homeowners, mortgage partners, financial advisors, and institutional investors
- Ensure consistency and alignment of messaging across all channels and materials, including web content, sales collateral, partner portals, PR, investor decks, and social media
- Define and execute comprehensive go-to-market plans for new product launches and feature releases across HELOC, mortgage, and crypto product lines
- Lead cross-functional launch execution, including enablement decks, one-pagers, FAQs, demos, landing pages, and release notes
- Collaborate with Product to manage a transparent release calendar and track success metrics such as activation, adoption, and engagement
- Develop educational and thought leadership content that simplifies complex topics and highlights customer value, such as rate advantages, speed, and blockchain efficiency
- Create compelling partner and sales enablement materials, including case studies, sales decks, onboarding playbooks, demo scripts, ROI calculators, and talk tracks
- Collaborate with partners such as IMBs, credit unions, and fintechs to author success stories and drive new business opportunities
- Conduct ongoing market and competitive analysis to identify positioning opportunities, inform roadmap decisions, and strengthen Figure’s product differentiation
- Work closely with GTM, Product, and Data teams to collect insights from customer segments and market behavior to guide product and marketing strategies
Our take
Figure is the largest non-bank provider of home equity lines of credit, disrupting the lending industry with its blockchain platform, Provenance. The platform works as a registry, ledger, and exchange; handling loans, mortgaging, private credit and private investment.
The company is one of few that offers users the option to leverage their cryptocurrency assets to get loans or mortgages. Betting heavily on the cryptocurrency market has presented both its ups and downs for Figure, but a successful IPO in 2025 suggests its position nowadays is steady.
As digital assets continue to gain mainstream acceptance, there should be ample opportunity for Figure to expand its reach in the future. The company's IPO was supported by Goldman Sachs, Jefferies and BofA Securities, and raised an impressive $787.5 million.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-15% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
May 2021
$200m
SERIES D
Dec 2019
$103m
SERIES C
Total funding: $418m
Company benefits
- 100% of premium costs for employees and dependents for medical, dental, and vision insurance
- Reimbursement for approved continuing education (eligible employees)
- 10 company-wide holidays plus one personal holiday
- Generous Flexible Time Away (FTA), Paid Time Off (PTO), and paid parental leave
- Bonus plan (eligible employees)
- Option to purchase a set number of shares of Figure's common stock (eligible employees)
Company HQ
Civic Center, New York, NY
Leadership
Mike Cagney
(Executive Chair & Co-founder)After Master's at Stanford, Mike spent almost 6 years as Chairman of ReFlow Services and co-founding Social Finance in 2011. He used this experience to co-found Figure in January 2018, serving since as CEO.
June Ou
(President & Co-founder)Having studied at Stanford and founded CCO Solutions, June spent 5 years at Social Finance with Mike, rising to VP of Product Management. She left this position in October 2017 to co-found Figure the following January.
Board Member at Cherry and Brex, at the latter of which they previously served as CFO/CBO and then COO. Was also CRO at SoFi.
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