Director of Marketing, Applovin

• Degree/Minor in Computer Science (Mathematics, Physics) or self taught in SQL/Python
• 5+ years of marketing experience, with experience specifically in performance marketing roles at high-growth tech companies
• Proven track record of leveraging AI tools for marketing workflows
• Deep understanding of AI tools, including LLMs, generative design platforms, and marketing automation software
• Comfortable working with technical teams and translating complex concepts into compelling external narratives

Desirable

• As the Director of Marketing, Growth, you will oversee and integrate all facets of our marketing strategy and execution, ensuring seamless alignment across multiple verticals, including branding, demand generation, content, product marketing, and digital strategy
• Working closely with cross-functional teams, you will ensure marketing initiatives support and enhance broader company goals
• Your focus will be on improving operational efficiency, optimizing creativity, streamlining processes, and providing data-driven insights to support strategic decisions
• Efforts will center on amplifying the brand and crafting compelling narratives that resonate across the tech landscape
• Develop and execute a comprehensive marketing strategy aligned with business goals
• Drive brand positioning, awareness, and manage the external corporate narrative
• Lead all marketing growth initiatives across all key marketing channels
• Foster a culture of innovation, efficiency, and accountability within the team
• Leverage AI tools to optimize content creation, design, localization and campaign execution
• Stay at the forefront of emerging AI and marketing technologies to continuously improve processes
• Define KPIs and lead data-driven decision-making to assess marketing effectiveness
• Manage the planning and execution of global marketing campaigns, ensuring alignment with ROI targets
• Drive innovation in storytelling, positioning, and engagement to continue AppLovin’s brand and product growth through channels such as social media, content, video and more