Director of Marketing, Applovin
Growth
$200-300k
Marketing platform for app developers
Open for applications
Marketing platform for app developers
501-1000 employees
Open for applications
$200-300k
501-1000 employees
Company mission
To grow the mobile app ecosystem.
Role
Who you are
- Degree/Minor in Computer Science (Mathematics, Physics) or self taught in SQL/Python
- 5+ years of marketing experience, with experience specifically in performance marketing roles at high-growth tech companies
- Proven track record of leveraging AI tools for marketing workflows
- Deep understanding of AI tools, including LLMs, generative design platforms, and marketing automation software
- Comfortable working with technical teams and translating complex concepts into compelling external narratives
Desirable
- You have proven experience in the mobile advertising and/or performance marketing
- You love complex puzzles / riddles and are a problem solver at heart
- You enjoy digging (through data or otherwise) to find answers to complex questions that may not always have a clear answer
- You have the ability to take technical information and pair it with exceptional storytelling to build a compelling narrative
What the job involves
- As the Director of Marketing, Growth, you will oversee and integrate all facets of our marketing strategy and execution, ensuring seamless alignment across multiple verticals, including branding, demand generation, content, product marketing, and digital strategy
- Working closely with cross-functional teams, you will ensure marketing initiatives support and enhance broader company goals
- Your focus will be on improving operational efficiency, optimizing creativity, streamlining processes, and providing data-driven insights to support strategic decisions
- Efforts will center on amplifying the brand and crafting compelling narratives that resonate across the tech landscape
- Develop and execute a comprehensive marketing strategy aligned with business goals
- Drive brand positioning, awareness, and manage the external corporate narrative
- Lead all marketing growth initiatives across all key marketing channels
- Foster a culture of innovation, efficiency, and accountability within the team
- Leverage AI tools to optimize content creation, design, localization and campaign execution
- Stay at the forefront of emerging AI and marketing technologies to continuously improve processes
- Define KPIs and lead data-driven decision-making to assess marketing effectiveness
- Manage the planning and execution of global marketing campaigns, ensuring alignment with ROI targets
- Drive innovation in storytelling, positioning, and engagement to continue AppLovin’s brand and product growth through channels such as social media, content, video and more
Our take
AppLovin operates a mobile ad network that helps advertisers target and deliver personalized ads to people who are similar to their existing user base. The company builds and acquires free-to-play mobile games and sells advertising space. Collectively, its portfolio attracts over tens of millions of users each day.
By 2026, the gaming industry is projected to be worth over $320B, and AppLovin commands a significant slice of this, with tools for building, monetizing and marketing apps towards increasing revenue for its users. The business has been profitable for some time and has received considerable investment, highlighting the potential that investors see in its product. It has also bolstered its offerings through numerous acquisitions, like German ad network Moboqo and Wurl, a high-growth software platform in the CTV market.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Jul 2018
$400m
GROWTH EQUITY VC
Jul 2014
$4m
SEED
Total funding: $408.1m
Company benefits
- Free medical, dental, and vision insurance
- Wellness stipend each paycheck
- Onsite gym & full-service cafe at PA HQ
- Phone bill covered for business usage
- Employee assistance programs
- Subsidized public transportation
- Flexible vacation time
- Equity
- 401k matching, life and disability coverage
- Team centric events
Company HQ
Palo Alto, CA
Leadership
Adam Foroughi
(Co-Founder & CEO)Began his career as a derivatives trader. Over the next decade, he applied this knowledge to adtech at three companies he founded: Lifestreet Media, Social Hour, and AppLovin.
Andrew Karam
(Co-Founder & VP Product)Began his career in pharmaceutical research. He has since co-founded three different companies in the adtech space including StylePage and Social Hour, which sold to Playphone in 2012.
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