Marketing Manager, Tinder

• A degree in Marketing, Communications, Business, Cultural Studies or a related field — but we’re equally open to unconventional paths if you bring the vision and the hustle
• Min. 4 years of experience in marketing, brand management or campaign management
• A strong social-media culture — you understand platforms natively, from TikTok trends to community moods, and you know how brands should (and shouldn’t) show up there
• Hands-on experience with influencer marketing — from identifying the right profiles to collaborating with creators/ agencies in a way that feels authentic to our audience
• A deep understanding of youth and pop culture, especially the 18–25 scene in France — what they care about, what they ignore, and what actually resonates with them
• A creative instinct that never really switches off — you’re constantly pitching ideas, spotting cultural signals, and pushing concepts further
• A proactive, “try it and see” mindset — you don’t wait to be asked; you propose, you test, you iterate
• Strong storytelling skills, with an eye for what makes a campaign memorable, socially relevant, and fun
• Solid project-management skills — comfortable juggling multiple workstreams, stakeholders, agencies, timelines, and creative assets
• A natural curiosity for human behavior, relationships and connection — the kind of person who genuinely enjoys understanding how people meet, vibe, flirt, and build community
• Comfort collaborating with cross-functional teams (creative, product, PR, influencers, agencies…)
• Research shows that women may be less likely to apply unless they meet every listed requirement. If your experience aligns with most of the criteria, we encourage you to apply

Desirable

• Ready to make Tinder’s next chapter in France impossible to scroll past? You’ll join the France & Benelux marketing team to launch bold, culture-first campaigns—powered by sharp go-to-market thinking and strong creative craft.
• Social is at the center: you’ll fuel community-led content, jump on trends in real time, and partner closely with our social agency to deliver best-in-class, platform-native ideas.
• From big 360 moments to partnerships and IRL activations, you’ll work cross-functionally to bring work to market fast, learn from performance, and keep raising the bar
• Partner closely with the Senior Marketing Manager France & Benelux to shape and execute bold marketing strategies and integrated go-to-market plans for the French market
• Take the lead on Social Media as a central part of the role: fuel creator- and community-first content ideas, build reactive moments around trends and cultural conversations, and coordinate closely with our social media agency to deliver best-in-class, platform-native content
• Lead and support the activation of 360° brand campaigns that push Tinder’s narrative forward and resonate deeply with our audience
• Work cross-functionally with PR, Media, Legal, and agency teams to strengthen creative ideas and deliver campaigns that feel culturally relevant and truly holistic
• Collaborate with Consumer Insights and Analytics teams to set campaign goals, analyze performance, and translate learnings into actionable next steps
• Bring fresh thinking to life through innovative, high-impact ideas — from social-first concepts to experiential activations and guerilla moments
• Support the operational roll-out of local events and brand experiences (from ideation to logistics to on-the-ground execution)
• Build and nurture brand partnerships with the Business Development team to amplify Tinder’s presence across culture, lifestyle, and entertainment
• Stay plugged into Gen Z culture — from emerging creators to memes, drops, and cultural movements — and infuse those insights into every project
• Conduct ongoing competitive analysis and category monitoring to identify opportunities for differentiation and innovation
• Keep projects on track by managing timelines, budgets, workflows, and priorities across multiple stakeholders
• Track cultural and market trends both inside and outside the dating space to continuously evolve how Tinder shows up in France
• Report directly to the Senior Marketing Manager France & Benelux