Growth & Performance Marketing Manager, Sofar Ocean

• The ideal candidate thrives in a fast-paced, technical environment and knows how to turn insights into impact
• You are a growth hacker at heart with experience in traditional growth marketing and performance marketing
• Proven track record of building and scaling campaigns that drive measurable business impact
• Highly analytical with a data-first approach — you use insights to make decisions, test hypotheses, and optimize performance
• 6+ years of experience in growth marketing, with a BA/BS in Marketing, Business, or a related field
• Expert-level experience with HubSpot, Clay, Google Tag Manager, and GA4, including automation and attribution
• Collaborative and proactive, with a bias for action and a drive to help make big things happen
• Strong project management and prioritization skills to thrive in a high-performance environment

Desirable

• To accelerate our growth, we’re looking for an experienced Growth & Performance Marketing Manager to develop and execute comprehensive strategies that drive qualified leads and maximize ROI across channels
• This role will work out of our Pier 28 headquarters in San Francisco
• Own and execute our growth and performance marketing strategy in close collaboration with brand, product, and content marketing to engage key accounts and drive qualified leads across target verticals
• Own, execute, and optimize campaigns — including email, SEM, paid social, webinars, sponsored content, customer lifecycle marketing, and more — to exceed lead and conversion goals
• Build and maintain robust campaign tracking and lead attribution systems using HubSpot, Google Tag Manager, and GA4 to ensure data accuracy and actionable insights
• Analyze and report on campaign performance, delivering clear insights and recommendations to drive ongoing optimization and consistently outperform industry benchmarks
• Partner closely with the sales team to align on targets, share insights, and continuously improve lead quality and conversion across the funnel
• Deeply understand our target audiences — across shipping, marine sensing, academia and government — to create campaign, content, and channel strategies that drive results
• Own the campaign roadmap and calendar, ensuring milestones are clear and progress is tracked across initiatives
• Partner with design and content teams to develop marketing assets for paid campaigns, contributing to copywriting, editing, and QA to ensure quality and consistency