Growth Marketing Manager, Guideline
$117.5-135k
More information about location
Retirement plans for small business
Job no longer available
Retirement plans for small business
201-500 employees
Job no longer available
$117.5-135k
More information about location
201-500 employees
Company mission
To help everyone arrive at a safe, secure retirement, whether they're a small business owner, an employee, or self-employed.
Role
Who you are
- Degree in Business or Marketing or equivalent experience
- 5+ years of relevant growth marketing or digital + performance media for a digitally native business; prior experience in a start-up and ad agency
- In-platform experience (i.e. paid search, paid social), knowledge of performance marketing metrics, comfortable with operating against growth targets and managing to specific goals
- You are a Marketing athlete with a will to win; a team player who works both independently and collaboratively with others, leads with empathy and strives for excellence
- Enjoys bringing data-driven recommendations to the table, proficiency in Google Sheets; strikes the right balance between analytics and storytelling
- Fosters cross-functional relationships with teams; synthesizes results and gains support through well-designed presentations and decks
What the job involves
- Own all digital and performance media channels (i.e. Bing, Google, Meta, LinkedIn, Reddit), implement digital media strategies, report and socialize results to senior leadership
- Implement and optimize performance marketing campaigns (i.e. tCPAs, bidding strategies, target audiences, messaging, ad units); create the testing road map, liaison with Design to create the assets
- Manage budget to financial targets; responsible for ad spend allocation across digital channels for full-funnel optimization
- Partner with Data Analytics and Revenue Operations to build performance dashboards and other metric reports and data-driven outputs; educate partners on the merits of Growth Marketing
Our take
When businesses offer a 401(K) plan, a message is sent to employees and potential employees that their future is valued by their employer. However, small businesses are often left behind, being charged extortionate fees or ignored by 401(K) providers altogether, leaving many American families with no retirement savings and the potential of retiring into poverty.
Guideline spotted this oversight as an opportunity to jump in and offer small businesses an affordable 401(K). It generates income by charging each business a flat monthly fee per participant.
The company now manages retirement plans for hundreds of thousands of people in over 40,000 companies and has accumulated over $8 billion in assets under management. Benefits providers Intuit, Gusto, and Square all use Guideline as their 401(K) partners.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-6% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jun 2021
$200m
SERIES E
Jul 2020
$80m
SERIES D
Total funding: $339m
Company benefits
- Comprehensive medical, dental and vision plans—100% for employees, 70% for dependents
- Generous 401(k) match
- Paid time off + unlimited vacation days
- Paid parental leave
- Mental health coaching and therapy
- Learning and development stipend
- Cash referral bonus
- Commuter benefits
Company HQ
Downtown, Burlingame, CA
Leadership
Kevin Busque
(CEO)Majored in Computer Information Science at Fitchburg State University. Started out as an Advisory Unix Systems Administrator at IBM and then founded LinkedUp.net, an Open Source consulting company, in 1996. Acted as Chief Information Security Officer at the Institute for Health Metrics and was Director of IT at Humedica. Co-founded TaskRabbit in 2008, acting as its VP of Technology until 2015.
Mike Nelson
(CTO)Majored in Mechanical Engineering at the University of Southern Maine. Was Mobile Developer and CTO at TechStars-backed Accelgolf from 2007 to 2010. Joined SkillSlate as Rails Engineer and CTO, before being hired by TaskRabbit as Staff Engineer in 2012.
Jeremy Caballero
(Co-Founder & CPO)Started out as a Junior Programmer at Mail Boxes Etc. Worked as a Photographer and Videographer from 2007 to 2011, and then as a Freelance Digital Designer. Was Lead Designer at lifestyle adventure brand Targa Trophy before joining TargetSafety's UX team. Was made Lead Product Designer at TaskRabbit in 2012.
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