Director of Growth & Brand Media, Favor
2 days a week in office
Food & essential order service
Job no longer available
Food & essential order service
1001+ employees
Job no longer available
2 days a week in office
1001+ employees
Company mission
To create a more connected community to get anything delivered through an affordable and personalized service.
Role
Who you are
- Bachelor’s degree; Masters degree is a plus
- 10+ years of hands-on experience in growth marketing or media
- 5+ years of people management experience
- Deep experience managing Paid Search, Paid Social, Display, Mobile App User Acquisition, Retargeting, Influencer and Streaming and Offline Audio/Video, and OOH media channels and campaigns
- Expert with Excel/Google Sheets and using data to draw insights that drive strategy
- Experience in/around a start-up or mobile culture - i.e. you can adapt to quick changes within both the company and mobile industry
- Deep understanding of attribution, tracking and measurement, incrementality, media mix modeling, etc
- Ability to work and thrive in a fast-paced and high-pressure environment
- Self-directed, proactive and able to define and execute projects independently
- Excellent communication skills and ability to work effectively across departments and teams
- An understanding of the nuances of both the demand and supply side of the on-demand marketplace
- A self-starter, who proactively identifies problems and gaps, and independently drives solutions forward
- Excited by marketing opportunities, driven to push the limits, and someone who takes pride in producing quality work
- We review all resumes and qualifications with an open mind and encourage you to apply if this role interests you!
What the job involves
- The Director, Growth & Brand Media for Favor Delivery will lead the strategy, execution, and optimization of a full-funnel paid media program to drive acquisition, retention, and brand awareness, for our Customer, Runner, and Merchant audiences
- Overseeing a team Growth and Brand paid media managers, this leader will manage investments across search, social, display, TV, audio, out-of-home, and other emerging channels, ensuring media dollars are deployed efficiently to maximize growth and brand impact
- They will own the vision for an integrated media strategy, balancing performance-driven campaigns with brand-building efforts, while leveraging data, experimentation, and cross-functional collaboration to optimize reach, engagement, and ROI
- This role requires a strategic thinker with deep expertise in paid media, a test-and-learn mindset, and a strong ability to navigate a fast-paced, high-growth environment
- The Director, Growth & Brand Media will report to the Sr Director of Growth & Lifecycle Marketing
- Lead, develop and execute a strategic vision for Favor’s paid media program, ensuring a balanced approach between performance marketing and brand-building to drive sustainable growth
- Own media planning and execution across search, social, display, TV, audio, out-of-home, and other emerging channels, optimizing for efficiency, scale, and impact
- Manage, mentor, and grow a team of growth and performance marketers, fostering a culture of empowerment, innovation, collaboration, and continuous learning
- Establish and maintain relationships with media agencies and vendors, ensuring best-in-class strategy, execution, and optimization of media investments
- Strengthen collaboration with the in-house Brand and Creative team to continuously improve development of compelling, channel-optimized assets that enhance engagement and conversion
- Work in partnership with Lifecycle Marketing to ensure seamless coordination between paid and owned channels for a cohesive customer journey
- Partner with Marketing Operations, Product, and Engineering to define requirements for marketing technology and automation, ensuring the right tools and infrastructure are in place for scale
- Work with Analytics to establish and refine media measurement frameworks, leveraging data to inform decision-making, optimize campaign performance, and prove impact on key business metrics
- Own and optimize a large-scale media budget, ensuring efficient allocation across channels while testing new opportunities for growth
- Continuously evaluate new media opportunities and industry trends, identifying ways to innovate and implementing to stay ahead of the competition
Our take
More and more people are looking to get things delivered fast, and businesses are trying to find inventive ways to meet the demand and get people’s purchases to them as quickly as possible. Favor solves this problem, with an on-demand delivery service that depends on “runners” to get products to customers quickly.
Customers can browse on the Favor app and select items from their list or input items from other stores in the delivery zone, and Favor runners will collect the item and deliver it within an hour. While many on-demand delivery services struggle to scale, Favor itself has managed to expand its operations across Texas and into Philadelphia.
A handful of the company's early rivals have since gone out of business, but the company is challenged by deep-pocketed businesses like DoorDash and Uber Eats. That said, its progress so far has been good, and Favor continues to innovate - for example with its B2B “Shop & Deliver” platform.
Freddie
Company Specialist at Welcome to the Jungle
Insights
5% employee growth in 12 months
Company
Funding (2 rounds)
Sep 2017
$22m
SERIES B
Mar 2015
$13m
SERIES A
Total funding: $35m
Company benefits
- Premium health, vision, dental, life and 401(k) options
- Complimentary meals, commuter benefits, dependent care, and of course - Favor delivery credit and H-E-B discounts
- Fitness center in the office
- Beer Fridays, quarterly company-wide events, and regular connection opportunities
- HQ in the heart of East Austin with multiple lounge areas, a coffee bar, library, fully stocked kitchen and more
- Unlimited PTO for salary employees and ample vacation time to all team members
- Regular Learning Labs taught by internal team members and external facilitators
Company HQ
Holly, Austin, TX
Leadership
Keith Duncan
(CEO)Began working at the company as SVP of Sales & Business Development and was promoted to CRO within 4 years. They then worked as CRO at Orchard before returning to Favor as CEO in 2023.
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